[Group Buy] MailPoet Business

What is MailPoet?

MailPoet is a powerful plugin for WordPress that helps you create beautiful emails and send them directly from the WordPress dashboard. If email is the bridge between you and your customers, then MailPoet is the sturdy bridge that not only helps you stand out in the inbox but also keeps your readers engaged, turning them into loyal followers.

With over 600,000 websites using it, this tool makes customer outreach and engagement simple and effective, without the complexity of traditional email campaigns.

Features of MailPoet

MailPoet is your indispensable “sidekick” for optimizing every aspect of your email marketing campaign from A to Z. Perfectly integrated with WordPress, this tool offers a suite of powerful features that enhance communication with customers and help build a loyal community of followers.

Seamless Communication with Customers

MailPoet lets you send WordPress newsletters directly from the WordPress dashboard. No need to copy and paste content anymore—simply select posts, pages, or images from WordPress and add them to your newsletter. With over 50 ready-made templates, you can easily customize your newsletter to match your brand and content, all without writing a single line of code. The drag-and-drop editor lets you build beautiful newsletters with just a few clicks.

Automatic New Post Notifications

MailPoet automatically sends notifications about new posts on your blog with no effort required from you. This ensures your followers stay updated and helps drive traffic to your website effectively. Set it up once, and from there, you can rest assured knowing your new posts are automatically sent out.

Automatic Welcome Emails

No more manually sending welcome emails! MailPoet allows you to set up an automatic email series to welcome new subscribers, build trust, and expand your connections, all without any manual intervention. Everything happens automatically, saving you valuable time.

Advanced Features for WooCommerce Users

MailPoet integrates deeply with WooCommerce, making it easy to send automated emails to customers. From thank-you emails for first-time buyers to abandoned cart recovery, this tool helps you manage customer relationships professionally. Additionally, you can customize emails based on specific products or categories, offering a personalized experience for your recipients.

Easy Subscriber Management and Segmentation

MailPoet helps you manage your subscriber list more efficiently than ever. The segmentation feature allows you to send tailored messages to specific groups, improving email open rates and conversion rates. Plus, you can easily remove inactive subscribers, protecting your email sending reputation.

MailPoet Pricing

To ensure it fits every customer’s needs, this tool offers four main service plans:

1. Starter Plan – Free For: Bloggers, small businesses, or those just starting with email marketing. Features:
   • Supports up to 500 subscribers.
   • Send up to 5,000 emails per month.
   • Create and use email sign-up forms.
   • Basic email marketing and eCommerce features.
   • Basic marketing automation.
   • Provides summary stats on email engagement.
   • Sends emails via MailPoet’s email delivery service.
2. Business Plan – $9/month (when billed annually) For: Businesses of all sizes looking to grow and expand. Features:
   • Supports up to 500 subscribers.
   • Send unlimited emails each month.
   • Removes MailPoet branding from your emails.
   • Priority support.
   • Segments subscribers and customizes campaigns.
   • Advanced marketing automation and detailed email and eCommerce analytics.
3. Agency Plan – $26/month (when billed annually) For: Agencies or freelancers working across multiple websites. Features:
   • Supports up to 500 subscribers per website.
   • All features of the Business plan.
   • Use MailPoet on up to 50 websites.
   • Subscriber counts are calculated separately for each site.
4. Creator Plan – $7/month (when billed annually) For: Users who want to manage email delivery themselves without using MailPoet’s email service. Features:
   • Supports up to 500 subscribers.
   • All features of the Business plan, excluding MailPoet’s email delivery service.

How to Use 

Let’s dive into each tab of this plugin so you can maximize the features of MailPoet for your email marketing campaigns.

1. Tab “Emails” – Create and Manage Emails

This is the hub of all your email marketing activities. In the “Emails” tab, you can create and manage all types of emails, from newsletters, welcome emails, to automated WooCommerce emails.
MailPoet provides you with up to 50 mobile-friendly email templates that require no HTML knowledge, making it easy to create attractive and professional emails. These templates include:

• Abandoned cart emails
• WooCommerce invoice templates
• And many other templates suitable for various email marketing campaigns.

When creating a newsletter, you can use MailPoet’s drag-and-drop builder. You can:

• Add columns and images
• Edit text and colors
• Add social sharing buttons to encourage your readers to spread your content.

Once the newsletter is ready, you can preview or test how it looks in a browser or on mobile devices to ensure it looks great everywhere.

1. Tab “Forms” – Create Signup Forms

MailPoet makes it incredibly easy to create email signup forms for your website. The form editor is user-friendly: just select the necessary fields and drag them into place. It’s quick and easy!
After creating the form, you can integrate it into areas of your website like the sidebar, footer, or anywhere you want to attract new subscribers. This helps you easily build your subscriber list from the get-go without too much effort.

1. Tab “Subscribers” – Manage Subscribers

The “Subscribers” tab is where you can view your entire subscriber list, their status, and the list they belong to. You can:

• Add new subscribers to the list
• Manage the subscriber’s status (active, unsubscribed, etc.)
• Import subscriber lists from CSV files or services like MailChimp easily.

A useful tip is to activate the auto-unsubscribe feature for inactive subscribers. This helps keep your list up-to-date and only contains truly engaged participants. This feature is highly appreciated by MailPoet users, reducing management tasks and boosting the efficiency of email marketing campaigns.

1. Tab “Lists” – Manage Lists and Segment Subscribers

If you want to categorize and target more precisely, the “Lists” tab is where you manage your lists and create subscriber segments. This helps you send targeted marketing campaigns to different customer groups, such as first-time buyers, loyal customers, or those who abandoned their shopping carts without completing the transaction.
You can also create multiple lists to separate subscribers by interests, purchasing behavior, or other criteria.

1. Automatic Unsubscribe Settings and Statistics

MailPoet provides automatic unsubscribe settings for those who have been inactive for a long period. This helps you maintain a clean subscriber list and focus on more promising leads.
MailPoet’s statistics settings are also very user-friendly, allowing you to track email engagement, including open rates, click-through rates, and other important metrics. These insights help you optimize your campaigns for maximum effectiveness.

Pros and Cons

Pros:

• Excellent Email Delivery Rate: MailPoet ensures outstanding email delivery rates, with over 30 million emails sent each month directly to inboxes, not spam. This guarantees your email marketing campaigns are received on time.
• GDPR Compliance: MailPoet complies with EU data security regulations and does not store subscriber data. It provides all the tools you need to ensure GDPR compliance in your email marketing campaigns.
• Dedicated Support: The MailPoet support team is always available through online support channels or email. Additionally, you can find helpful documentation in MailPoet’s knowledge base.
• Free Trial: The Starter plan allows you to start an email marketing campaign completely free for lists with fewer than 500 subscribers, perfect for bloggers or small businesses.
• Easy Migration: If you’re using another email service, this tool supports quick and easy migration of subscriber data from CSV files.

Cons:

• Limited Features in the Free Plan: Advanced features such as marketing automation, subscriber segmentation, and priority support are only available in paid plans.
• Limited Number of Subscribers in Basic Plans: If you have more than 500 subscribers, you’ll need to upgrade to a higher plan to continue using this tool .

Who Should Use MailPoet?

MailPoet is an ideal tool for various user groups. Here are the groups that MailPoet is particularly suited for:

• Bloggers and Content Creators: If you’re a blogger or content creator, this tool will help you connect with your audience through regular newsletters, new post notifications, and other email marketing campaigns. This tool saves you time and effort when designing and sending emails without needing complex software.
• Small Businesses and Startups: Small businesses or companies just starting out can take advantage of MailPoet’s free plan to build a subscriber list and launch email marketing campaigns without incurring costs. Businesses will appreciate the automation features and the ability to send product and service announcements.
• E-Commerce Stores (WooCommerce): MailPoet integrates wonderfully with WooCommerce, enabling online store owners to send automated emails to customers, including order notifications, invoices, promotions, and abandoned cart reminders.
• WordPress Website Managers: If you’re a WordPress website manager, MailPoet is a must-have plugin. It allows you to easily create and send email marketing campaigns directly from the WordPress dashboard without leaving the platform.
• Freelancers and Agencies: MailPoet is also beneficial for freelancers or agencies working with multiple clients. With the Agency plan, you can manage multiple websites at once and offer email marketing services to your clients.

Conclusion

If you find designing and managing email marketing campaigns challenging, MailPoet is the perfect solution for you. With smart automation features, an easy-to-use drag-and-drop interface, and seamless integration with WordPress, this tool allows you to send beautiful, professional emails without worrying about technicalities. Get this tool today at RankMarket to start your email marketing campaign effectively and save time!