
The need for email marketing directly within WordPress is growing, and MailPoet is the perfect plugin to meet that need. This plugin helps you send professional emails, build a loyal subscriber list, and most importantly, ensures your emails always reach your inbox, not your spam folder.
What is MailPoet?
MailPoet is an email marketing plugin designed specifically for WordPress, allowing you to create and send newsletters and automated emails directly from your WordPress dashboard without needing to switch to a third-party platform. Currently, over 500,000 websites worldwide use MailPoet to stay connected with their readers.
Essentially, MailPoet focuses on addressing three core needs of website owners:
- Creating and sending newsletters directly within WordPress
- Intelligently managing subscriber lists
- Ensuring emails arrive in the inbox instead of spam
It is suitable for personal blogs, business websites, WooCommerce stores, and even sites that need to send automated emails frequently but don't want complex technical handling.
The Creator of MailPoet
MailPoet was founded in 2011 under the initial name Wysija, later rebranded as MailPoet to better reflect its development direction. Notably, MailPoet is now owned by Automattic – the parent company behind WordPress.com and WooCommerce. This not only guarantees quality but also demonstrates a long-term vision in developing an email marketing solution tightly integrated with the WordPress ecosystem.
The MailPoet team is a diverse group from many different countries, connected by a passion for email marketing and excellent customer experiences.
MailPoet Features
Native WordPress Newsletter Experience
One of MailPoet’s standout advantages is that the entire email workflow lives inside the WordPress admin area. From creating newsletters to selecting blog posts, images, or WooCommerce products, everything can be added to your emails in just a few clicks. There’s no copying and pasting, no switching tools, and no extra logins. This setup is ideal for bloggers, publishers, and site owners who publish content regularly and want a seamless workflow.
Intuitive Drag-and-Drop Email Builder
MailPoet comes with a clean, beginner-friendly drag-and-drop editor that makes email creation feel effortless. Even without technical or design skills, users can build polished, on-brand emails with ease. The interface closely resembles the WordPress post editor, which means most users can start designing emails almost instantly without a learning curve.
50+ Ready-to-Use Email Templates
The platform offers a wide selection of pre-designed email templates built for real-world use cases. Whether you’re sending newsletters, announcing new blog posts, welcoming new subscribers, or running promotional campaigns, there’s a template ready to go. Simply choose a layout, customize your colors, logo, and content, then send.
Automatic Notifications for New Content
For content-driven websites, MailPoet’s automatic post notification feature is a game changer. The system can send emails whenever new articles are published, based on daily, weekly, or monthly schedules. This keeps readers engaged and drives consistent traffic back to your website without requiring manual effort.
Clear and Actionable Email Analytics
MailPoet’s premium plans include a well-organized analytics dashboard that tracks open rates, click-through rates, and subscriber engagement. These insights help you refine subject lines, improve content performance, and optimize send times for better results over time.
Built-In Email Delivery and SMTP Service
Unlike many email marketing plugins, MailPoet includes its own email-sending and SMTP infrastructure. There’s no need to install additional SMTP plugins or configure complex SPF and DKIM records manually. Once MailPoet’s sending service is enabled, the system handles deliverability in the background.
According to publicly available data, MailPoet delivers more than 30 million emails every month, maintaining an inbox placement rate close to 99%, which places it among the most reliable email marketing solutions available.
Smart Handling of Inactive Subscribers
MailPoet automatically manages inactive subscribers to protect your sender reputation. When users stop opening emails for a certain period, the system flags them as inactive and pauses future sends. This improves overall engagement rates and helps prevent deliverability issues caused by unresponsive contacts.
Advanced List Segmentation and Personalization
With MailPoet, subscribers can be segmented based on behavior, interaction history, or signup source. This allows you to deliver targeted, relevant content to specific audience groups instead of sending generic mass emails, leading to higher engagement and better conversion rates.
WooCommerce Email Design Customization
For online stores, MailPoet includes a WooCommerce email customizer that lets you redesign transactional emails such as order confirmations and purchase notifications. Customize the layout once to match your brand identity, and those styles will automatically apply across all WooCommerce emails.
Automated WooCommerce Email Workflows
It supports essential email automation for WooCommerce, including welcome emails for new customers, thank-you emails after purchases, abandoned cart reminders, and product-based follow-up emails. These automated flows help increase sales and customer retention with minimal manual work.
GDPR-Friendly by Design
It is built with GDPR compliance in mind. Features like double opt-in forms, transparent data handling, and subscriber management tools make it easier for websites to operate responsibly, especially for businesses serving users in the European market.
How to install and use MailPoet: Step-by-Step
Step 1: Install the Plugin
Go to your WordPress admin page, select Plugins → Add New, find MailPoet, install and activate it. After enabling the plugin, the setup wizard will automatically appear.
Step 2: Enter Sender Information
Enter the sender's name and email address according to your website's domain. MailPoet does not allow sending from virtual email addresses, which increases credibility and improves inbox delivery.
Step 3: Connect your MailPoet Account
Create and connect your account, even if using the free plan. Based on practical experience, using MailPoet's email sending service is significantly more stable than sending using the default WordPress email service.
Step 4: Choose a Subscription Confirmation Method
Set up single opt-in or double opt-in. Single opt-in is suitable for small blogs, while double opt-in helps filter subscribers for higher quality and is safer for the European market.
Step 5: Create Email Lists
Create separate lists such as subscribers or customers for easier management and to send content to the right audience.
Step 6: Create a Registration Form
Design an embedded form, popup, or post-entry form. Remember to link the form to your email list; otherwise, subscribers will not be saved.
Step 7: Create Your First Email
Choose a template and edit the content using familiar drag-and-drop tools like WordPress. You can create a welcome email, newsletter, or automated email.
Step 8: Send or Schedule
Choose to send immediately or schedule automatic sending. For blogs that frequently post, the automatic new post sending feature is very convenient.
Step 9: Monitor Performance
View open and click-through rates in the dashboard to optimize content for future campaigns.
MailPoet Pricing
| Feature | Starter | Business ⭐ Most Popular | Agency | Creator |
| Price | Free | $10 / month | $30 / month | $8 / month |
| Billing | Free | Monthly | Monthly | Monthly |
| Subscribers | Up to 500 | 500 | 500 per site | 500 |
| Emails per month | Up to 5,000 | Unlimited | Unlimited | Unlimited |
| Subscription forms | ✅ | ✅ | ✅ | ✅ |
| Email marketing | ✅ | ✅ | ✅ | ✅ |
| Ecommerce emails | ✅ | ✅ | ✅ | ✅ |
| Basic automation | ✅ | ✅ | ✅ | ✅ |
| Advanced automation | ❌ | ✅ | ✅ | ✅ |
| Subscriber segmentation | ❌ | ✅ | ✅ | ✅ |
| Email analytics | Basic | Detailed | Detailed | Detailed |
| Ecommerce analytics | ❌ | ✅ | ✅ | ✅ |
| MailPoet branding | Included | ❌ Removed | ❌ Removed | ❌ Removed |
| Priority support | ❌ | ✅ | ✅ | ✅ |
| MailPoet Sending Service | ✅ | ✅ | ✅ | ❌ |
| Websites allowed | 1 website | 1 website | Up to 50 websites | 1 website |
| Best for | Bloggers, beginners | Businesses of all sizes | Agencies & freelancers | Creators using their own SMTP |
Buy MailPoet at Affordable Prices and with a Reputable Supplier
When your email list grows beyond 500 subscribers or you need premium features, upgrading is essential. Instead of buying directly from MailPoet at the listed price, there's a smarter way to save significantly: buy through RankMarket.
RankMarket is a reputable distributor of WordPress plugins and themes. We offer MailPoet Premium at a much more competitive price than buying directly, helping customers optimize their costs effectively.
Why Buy MailPoet from RankMarket?
- Significantly more competitive pricing: Costs are 30 to 50% lower than buying directly from the developer, helping small businesses and individuals save on marketing budgets.
- Professional support: Our consulting team understands market needs and is ready to answer all questions via Zalo and email during business hours.
- Flexible payment options: We accept domestic bank transfers, e-wallets, etc.
- Updates and warranty: You will receive the latest version of MailPoet continuously, along with a clear warranty policy.
- Fast transactions: Receive activation keys and installation instructions immediately after payment.
- Buy combo deals for savings: You can combine it with other WordPress plugins and themes for better prices.
How to buy MailPoet at RankMarket
- First, visit the RankMarket website and search for MailPoet in the plugin category.
- Then choose the package that suits your needs.
- Next, proceed with payment according to the instructions. After completion, you will receive a plugin download link along with installation support information.
- Simply upload the plugin to WordPress, activate it, and enter the key as instructed to start using it immediately.
Advantages and Disadvantages of MailPoet
After using it for a long time and observing feedback from the community, I have found that MailPoet has outstanding strengths but also some limitations that need to be considered.
Key advantages:
- Seamless WordPress integration; everything from list management and email design to data tracking happens in a single, familiar dashboard.
- User-friendly interface allows even non-technical users to create professional marketing emails thanks to the intuitive drag-and-drop editor.
- Reliable email delivery with high inbox rates, significantly reducing the risk of emails being classified as spam thanks to optimized infrastructure.
- Generous free policy for up to 1,000 subscribers, allowing small projects and individuals to access email marketing without spending a penny.
- Basic automation features like welcome email series and post notifications save time and maintain continuous interaction with readers.
- Excellent WooCommerce integration opens up the possibility of sending emails based on shopping behavior, abandoned carts, and product reviews naturally.
- Email data is stored directly in your WordPress database, ensuring complete ownership and control of customer information.
Limitations Key considerations:
- Completely dependent on WordPress; if you want to switch to Shopify, Wix, or another platform, the entire email system will have to be rebuilt from scratch.
- Costs tend to increase rapidly as the subscriber list grows, sometimes becoming more expensive than specialized solutions like FluentCRM at scale.
- Automation features are still quite basic compared to platforms like ActiveCampaign or Klaviyo, lacking a visual workflow builder and complex triggers.
- The analysis system is not very in-depth; reports are mostly superficial, such as open rate and click rate, making it difficult to analyze user behavior in detail.
- The template library is beautiful but limited in number, around 50 templates compared to hundreds of Mailchimp templates.
Who Should Use MailPoet?
Based on my observations, I've found tool to be most suitable for the following specific groups of people.
- Personal bloggers and content creators: Frequent bloggers who want to automatically notify readers of new posts without complex tools.
- Small and medium-sized businesses using WordPress: Companies with WordPress websites that need a tightly integrated email marketing solution that doesn't require significant technical resources.
- WooCommerce shop owners: Online sellers who want to leverage existing customer data in WooCommerce to run automated email campaigns based on shopping behavior.
- Email marketing beginners: Those with no prior email marketing experience who need a simple, easy-to-learn tool with an intuitive interface.
- Non-profit organizations and communities: Non-profit organizations with limited budgets can take advantage of MailPoet's free or discounted packages.
- Freelancers and agencies managing multiple WordPress websites: Those who need to manage email marketing for multiple clients on the same WordPress platform.
- Businesses prioritizing data ownership: Organizations interested in complete control of their customer database instead of sending it to a third party.
- WordPress users who want to reduce the number of Toolkit: For those who don't want to manage too many different platforms and prefer to centralize everything in their WordPress dashboard.
💡 MailPoet Frequently Asked Questions (FAQs)
1. What is MailPoet and why should I use it in WordPress?
It is the most deeply integrated email marketing plugin into WordPress. Instead of having to transfer data to external platforms (like Mailchimp), MailPoet allows you to manage customer lists, design newsletters, and send automated emails directly in the WordPress dashboard, saving time and ensuring data synchronization.
2. What is the difference between MailPoet Free and MailPoet Premium?
The free version allows you to send basic emails. The Premium (Pro) version unlocks powerful features:
- Advanced statistics: Track detailed open rates and click rates to measure effectiveness.
- In-depth WooCommerce: Automatically send emails to remind customers who have abandoned their shopping carts.
- List segmentation: Send emails based on specific user behavior (e.g., customers who have purchased product X).
3. What is MailPoet Sending Service? Why should I use it?
This is MailPoet's own email sending service. Instead of using your hosting (prone to spam and limited in quantity), MailPoet uses a dedicated server system to ensure your emails go directly to the Main Inbox instead of the Promotions tab or the Spam folder.
4. How does MailPoet support WooCommerce?
It is considered WooCommerce's “best friend.” It allows you to:
- Automatically add new customers to your email list after a purchase.
- Completely customize the interface of WooCommerce system emails (Order confirmation, refunds, etc.) for a more visually appealing look.
- Send product suggestions based on customer purchase history.
5. How many subscribers can I use MailPoet for free?
It offers an extremely attractive free plan for blogs and small businesses with up to 1,000 subscribers. Within this limit, you can use most of their professional email features and services without charge.
6. Will MailPoet slow down my website?
No. When you use MailPoet's email service, the entire process of sending thousands of emails is done on their infrastructure, not putting pressure on your website's hosting resources.
7. Can I design my own email template?
Absolutely. It comes with a very intuitive drag-and-drop editor. You can insert images, buttons, and even directly insert the latest articles from your website into emails with just a few clicks.
Conclusion
MailPoet is truly an excellent choice for anyone running a WordPress website and wanting to build a direct communication channel with customers through email marketing. Its deep integration, user-friendly interface, and reliable deliverability make it stand out among the many other solutions on the market.
To save costs and receive the best support, purchasing MailPoet Premium through RankMarket is a smart choice. Buy today at the best price.
Reference: https://account.mailpoet.com/



