Paid ad costs are rising, SEO takes months, and social media content disappears within hours. Meanwhile, Reddit has become one of the most powerful and underutilized buyer traffic sources on the internet, with over 121 million daily active users and threads that rank directly on Google and get cited inside ChatGPT answers. Redmator is the world's first AI-powered Reddit marketing platform that finds buyer-ready conversations, helps you engage naturally, captures leads, and manages the entire pipeline from discovery to conversion, all from a single dashboard, without running a single paid ad.
What Is Redmator?
Redmator is a cloud-based AI marketing application created by Victory Akpos that is specifically designed to turn Reddit into a consistent, automated customer acquisition channel for businesses, marketers, freelancers, and agencies of all sizes.
The core premise of Redmator is built around a shift in how buyers research and make purchasing decisions in 2026. Reddit now has over 121 million daily active users, and Google actively prioritizes Reddit discussions in its search results. More significantly, AI answer engines including ChatGPT, Perplexity, and Google AI Overviews now frequently cite Reddit threads when generating recommendations and product comparisons. Neil Patel has noted that large language models and AI search engines increasingly pull recommendations from Reddit discussions, meaning brands that appear in those conversations today are far more likely to influence tomorrow's buying decisions.
The problem for most marketers is that tapping into this buyer traffic manually is a significant time drain. Finding the right subreddits, identifying high-intent threads, reading through hundreds of posts to locate genuine buyer conversations, crafting replies that do not sound promotional or spammy, and then tracking which conversations converted into leads requires hours of work every day. Most marketers either give up or do it poorly, both of which mean lost customers.
Redmator solves this by automating the entire workflow. A user enters their website URL, and the platform instantly analyzes their business, niche, keywords, competitors, and target audience. It then scans Reddit continuously to surface high-intent threads where potential buyers are already asking for solutions, alternatives, and recommendations relevant to that business. From there, the platform generates AI-assisted replies, manages automated DM outreach, captures leads through built-in opt-in pages, syncs contacts with email marketing tools, and tracks every conversation inside a built-in CRM dashboard.
The platform connects through Reddit's official OAuth integration rather than browser extensions or scraping methods, which makes the account connectivity significantly safer and more reliable than many competing Reddit automation tools that carry high ban risk.
Real-world precedents demonstrate the kind of results this approach can generate. Avneesh grew his app to $25,000 per month using Reddit marketing without spending a cent on ads. Roman Czerny built a SaaS to $34,000 per month using a documented Reddit posting and engagement strategy. Diego Roshardt built an AI product to $17,000 monthly recurring revenue from scratch, starting with no audience and no email list, using Reddit as his primary growth channel.
Redmator provides the infrastructure to replicate these results systematically rather than through hours of daily manual effort.
Why Reddit Marketing Matters in 2026
Before examining Redmator's features in detail, it is worth understanding why Reddit has become such a significant opportunity for marketers in 2026 and why the timing of a tool like this matters.
Facebook ad costs have increased by over 61% year over year in some industries, making paid traffic increasingly expensive and risky for small businesses and independent marketers. Traditional SEO is slow, unpredictable, and increasingly disrupted by AI-generated search summaries that reduce publisher traffic by 15% or more. Social media organic reach continues to decline across virtually every major platform.
Meanwhile, Reddit's 121 million daily active users are not passive scrollers. They are active participants in specific communities asking pointed questions, seeking recommendations, comparing tools, and making purchasing decisions based on community input. Threads titled “best tool for,” “alternative to,” “what should I buy,” and “has anyone tried” are live buying conversations happening in real time, and the person who provides the most helpful, credible answer consistently wins the customer.
Google's prioritization of Reddit content in search results means many of these threads appear at the top of organic search results for high-intent commercial queries. AI Overviews now reach 2.5 billion users monthly, and AI engines cite Reddit threads at a significantly higher rate than most brand-owned websites. Being present in the right Reddit conversations does not just generate direct traffic. It generates visibility in both Google search results and AI-generated answers simultaneously.
The opportunity is real, documented, and currently underutilized because the manual approach to Reddit marketing is simply too time-consuming for most businesses to sustain. Redmator addresses this by making the systematic exploitation of this opportunity accessible to any business regardless of team size, technical skill, or available time.
Main Features of Redmator
Redmator is built around a comprehensive feature set that covers every stage of the Reddit customer acquisition workflow from initial discovery through to lead management and conversion tracking.
AI-Powered Reddit Opportunity Finder
The foundation of the entire platform is the opportunity discovery engine. When a user enters their website URL, Redmator's AI analyzes the business, identifies the relevant niche, keywords, competitors, and target audience profile, and begins scanning Reddit for high-intent conversations that match. The system surfaces threads where people are actively asking for product recommendations, looking for alternatives to competitor tools, seeking solutions to specific problems, and making purchasing comparisons.
This eliminates the hours of manual Reddit searching that most marketers describe as one of the biggest barriers to using the platform effectively. Instead of spending time finding conversations, users can spend time engaging with the right ones.
AI Relevance Scoring
Not every Reddit thread has equal commercial value. Redmator's AI relevance scoring system evaluates and ranks discovered opportunities based on their buyer intent, engagement level, recency, and relevance to the user's specific offer. The hottest, most commercially promising conversations are surfaced first, ensuring users invest their engagement time in the threads most likely to produce leads and customers rather than wasting effort on low-value discussions.
Google-Ranked Reddit Thread Discovery
A particularly powerful component of the platform is its ability to specifically identify Reddit threads that are already ranking on Google's search results pages. These threads represent double-value opportunities: they bring direct Reddit community engagement while also providing visibility in organic Google search results. Engaging in a thread that appears on the first page of Google for a relevant commercial keyword puts the user's brand in front of both the Reddit community and everyone who finds that thread through search.
AI SEO and GEO Engine
Beyond traditional SEO, Redmator includes an AI SEO and GEO (Generative Engine Optimization) capability that helps users appear inside the Reddit discussions that AI answer engines such as ChatGPT and Perplexity are most likely to reference in their generated responses. As AI search increasingly intermediates buyer research, being visible in the conversations AI engines cite becomes a meaningful competitive advantage, and this feature is specifically designed to maximize that visibility.
AI-Assisted Reply Generator
One of the most significant barriers to Reddit marketing is knowing how to engage without sounding promotional or spammy. Reddit communities are particularly sensitive to obvious marketing, and a poorly crafted reply can be downvoted, removed, or permanently damage a brand's reputation in a community. The AI-assisted reply generator creates natural, human-like responses that are contextually relevant to the specific thread, helpful to the community, and subtly positioned to introduce the user's solution without triggering the promotional detection that Reddit users and moderators are attuned to.
AI Train Agent
The AI Train Agent allows users to train the platform's reply generation on their specific website content, brand voice, and product positioning. Once trained, every AI-generated reply and post reflects the user's unique communication style and product knowledge rather than producing generic responses that fail to differentiate. This feature is critical for maintaining authenticity across high-volume engagement without every reply sounding like it came from the same template.
Competitor Radar Monitoring
The Competitor Radar continuously monitors Reddit for mentions of competitors, including complaint threads, comparison discussions, and feature-gap conversations where users express frustration with competing products. These are among the most commercially valuable Reddit opportunities available because they represent buyers who are actively dissatisfied with the competition and actively looking for alternatives. Redmator surfaces these threads automatically and helps users position their solution as the superior alternative in each conversation.
Automated DM Outreach
Beyond public thread replies, Redmator enables automated direct message outreach to users who have engaged in high-intent threads. This creates warm, personalized one-to-one conversations with prospects who have already demonstrated interest in the relevant product category, which is significantly more effective than cold outreach to unqualified contacts.
Reddit Campaign Builder
The campaign builder allows users to create and launch complete Reddit marketing campaigns including post creation, reply sequences, and engagement scheduling without manually writing every piece of content from scratch. Campaigns can be built around specific subreddits, keywords, competitor mentions, or product categories and are scheduled to run consistently over time.
Built-In Opt-In Pages
Driving traffic to Reddit threads is only valuable if it converts into capturable leads. Redmator includes built-in opt-in page creation tools that allow users to build simple, branded landing pages specifically designed to capture email addresses from Reddit traffic. This turns what would otherwise be one-time thread engagements into ongoing subscriber relationships that can be nurtured through email marketing.
Email Marketing Integrations
Leads captured through Redmator's opt-in pages automatically sync with popular email marketing platforms and autoresponder tools, ensuring that every Reddit-generated contact enters the appropriate nurture sequence without manual data transfer or list management overhead.
Lead CRM and Follow-Up Tracking
The built-in CRM dashboard provides a centralized view of every prospect, conversation, follow-up, and conversion generated through Reddit activity. Users can track the status of individual leads, schedule follow-up actions, monitor conversation outcomes, and measure the revenue contribution of their Reddit marketing activity from a single interface without needing a separate CRM subscription.
Daily Opportunity Sync
Reddit is a living ecosystem where new high-intent conversations are posted every day. Redmator's daily opportunity sync automatically discovers fresh buyer-ready threads every 24 hours, ensuring that users always have a current pipeline of engagement opportunities without manually revisiting Reddit each day to search for new conversations.
Multi-Project Workspace
The multi-project workspace allows users to manage multiple businesses, brands, products, or client accounts from a single Redmator dashboard. Each project has its own discovery settings, campaign configuration, and lead pipeline, making it straightforward to run Reddit marketing for multiple offers simultaneously without cross-contamination between projects.
Agency White Label Mode
Agencies can activate Redmator's white label mode to deliver Reddit marketing services to clients under their own brand and custom domain. The platform's professional output and client-ready reporting make it well-suited as a backend production tool for agencies offering Reddit lead generation as a service at premium rates.
Team Collaboration Access
Redmator supports team collaboration with custom access roles for different team members and clients. Project managers, content creators, and client stakeholders can each have appropriate access levels without full account permissions, which is essential for agencies and larger teams managing multiple concurrent campaigns.
Official Reddit Integration
Redmator connects to Reddit through the platform's official OAuth integration rather than browser extensions, scraping methods, or unofficial API access. This is a critical technical distinction in the Reddit marketing tool space. Many competing tools rely on methods that carry significant account ban risk. Redmator's use of Reddit's official integration provides a more secure, stable, and policy-compliant connection that substantially reduces the risk of account suspension during normal campaign operation.
Built-In Analytics and Insights
A comprehensive analytics dashboard tracks replies, engagement rates, lead capture activity, campaign performance, and overall Reddit growth metrics in real time. This data allows users to identify which subreddits, thread types, and reply approaches generate the highest conversion rates and optimize their strategy accordingly over time.
Smart Archive and Workflow Management
Replied, rejected, and active opportunities are organized automatically by the smart archive system, ensuring users maintain focus on current conversations rather than wasting time re-evaluating already-processed threads. This workflow management layer keeps the daily Reddit marketing routine efficient regardless of the volume of opportunities being processed.
Beginner-Friendly Dashboard
Every feature including discovery, reply generation, DM outreach, campaign management, lead capture, and CRM tracking is accessible from a single clean interface designed for users with no prior Reddit marketing experience or technical background.
Pricing Plans and OTOs
FE – RedMator ($37)
- Reddit automation engine included
- Lead capture system
- Built-in analytics dashboard
- DFY high-ticket monetization tools
- Sales scripts included
- Direct message frameworks
- Bonus package valued at $1,000+
- One-time payment
- Entry-level access to the platform ecosystem
OTO 1 – RedMator Unlimited ($67)
- Remove all usage limits
- Unlimited campaigns
- Unlimited AI agents
- Higher scalability for traffic generation
- Designed for power users and marketers
OTO 2 – RedMator MAX ($97)
- Viral template auto-poster
- Leads Finder tool
- Automated lead engagement features
- Access to exclusive high-ticket offers
- Active prospecting and outreach capabilities
OTO 3 – RedMator Agency ($97)
- Manage up to 100 client accounts
- Separate client dashboards
- Customizable sales page
- Agency management features
- Client service business model support
OTO 4 – RedMator Reseller ($97)
- 100% commissions across the funnel
- Resell RedMator without creating a product
- Ready-made sales infrastructure
- Affiliate-focused monetization opportunity
OTO 5 – RedMator DFY ($147)
- Complete system setup included
- Pre-trained AI agents
- Done-for-you campaign deployment
- Karma farming assistance
- Faster implementation with minimal setup
OTO 6 – RedMator Whitelabel ($497)
- Rebrand the software as your own
- Custom branding and identity
- Sell as a SaaS platform
- Offer as a service business
- Full control over pricing
- Full control over customer branding experience
How to Use Redmator: The Three-Step Workflow
Redmator's operational workflow is designed around three steps that take any user from zero Reddit presence to a running customer acquisition system.
Step 1: Paste Your Website URL and Build Your Reddit Radar
Enter your website URL into Redmator and the platform's AI instantly analyzes your product, business model, niche, relevant keywords, competitor landscape, and target audience profile. Based on this analysis, the system builds a customized Reddit scanning configuration that looks for the specific types of conversations most likely to produce qualified leads and customers for your particular offer.
This setup process is automatic and requires no manual keyword research, subreddit identification, or audience definition on the user's part. The AI extracts everything it needs from the website URL input and begins monitoring Reddit immediately.
Step 2: Redmator Finds the Hot Threads and Helps You Start Conversations
Once configured, Redmator continuously scans Reddit and surfaces high-intent buyer conversations daily. Each discovered opportunity is scored by the AI relevance engine and presented in a prioritized feed so the most valuable conversations appear first. Users then use the AI-assisted reply generator and DM outreach tools to engage with each opportunity using contextually appropriate, natural-sounding responses that introduce their solution without triggering spam detection.
The AI Train Agent ensures that these replies reflect the user's specific brand voice and product positioning rather than producing generic one-size-fits-all responses.
Step 3: Capture Leads, Build Your List, and Track Every Conversion
As Reddit engagement generates interest, the built-in opt-in pages capture email addresses from motivated prospects, which are automatically synced to connected email marketing platforms. Every lead, conversation, and follow-up is managed inside the built-in CRM so nothing falls through the cracks. Campaign performance is tracked through the analytics dashboard, providing clear visibility into which activities are generating the highest return.
The daily opportunity sync ensures the pipeline of fresh Reddit conversations replenishes automatically every 24 hours, creating a self-sustaining customer acquisition system that generates results continuously without requiring daily manual research.
Pros and Cons of Redmator
Pros
- Targets a genuinely underutilized traffic source. Reddit's 121 million daily active users, Google prioritization of Reddit content, and frequent citation in AI-generated answers make it one of the highest-value organic traffic opportunities available in 2026 for businesses that can engage effectively.
- Automates the most time-consuming part of Reddit marketing. Finding buyer-ready threads manually takes hours every day. Redmator's AI discovery and daily sync eliminate this overhead entirely.
- Official Reddit OAuth integration provides meaningfully safer account connectivity than browser extension or scraping-based tools, reducing the account ban risk that makes many users reluctant to automate Reddit activity.
- Complete end-to-end workflow covers discovery, engagement, lead capture, email sync, CRM management, and analytics from a single dashboard rather than requiring multiple tools for different stages of the pipeline.
- AI relevance scoring ensures effort is invested in the highest-value conversations first rather than distributed equally across all discovered threads regardless of commercial potential.
- Competitor Radar surfaces competitor complaint and comparison threads automatically, which are among the highest-converting Reddit opportunities for any business looking to position against existing market alternatives.
- Agency-ready features including white label mode, multi-project workspace, and team collaboration make Redmator viable as a professional client service tool in addition to a personal marketing platform.
- Beginner-accessible with a clean interface requiring no prior Reddit marketing experience or technical knowledge.
Cons
- Results depend on Reddit community norms. Each subreddit has its own culture, rules, and tolerance for promotional content. Even well-crafted AI-assisted replies can be removed or downvoted in communities with strict anti-promotion policies. Users need to exercise judgment about which communities are appropriate for engagement.
- Reddit account history matters. New Reddit accounts with no karma or posting history are more likely to have comments removed or flagged. Building a credible Reddit presence before running high-volume campaigns produces better results.
- Organic traffic compounds over time rather than delivering instant results. Reddit marketing produces its strongest returns when executed consistently over weeks and months rather than as a one-off campaign.
- Certain niches are better suited to Reddit than others. B2B SaaS, tech products, digital tools, consumer software, and information products tend to perform well. Highly regulated or niche industries with limited Reddit community activity may find fewer opportunities to engage.
Who Is Redmator For?
It is the right fit for:
- SaaS founders and digital product creators who want consistent qualified leads from a high-intent audience without ongoing ad spend. Reddit buyers in technology-adjacent communities are among the most research-driven purchasers on the internet, and appearing in the right conversations at the right moment consistently produces strong conversion rates.
- Freelancers and independent service providers who want to attract clients through genuine community engagement rather than cold outreach or advertising. Reddit communities in marketing, design, development, and business categories are filled with business owners actively looking for service providers, and Redmator helps freelancers be present in those conversations systematically.
- Affiliate marketers and digital product reviewers who can use Reddit's high-intent recommendation and comparison threads to reach buyers who are actively in the decision phase of their purchasing journey. These are among the highest-converting traffic sources available for affiliate marketing content.
- Digital agencies that want to offer Reddit lead generation and community engagement as a premium client service. The white label mode and multi-project workspace make Redmator a professional-grade backend for agency service delivery.
- eCommerce sellers and physical product businesses targeting communities where buyers actively seek product recommendations and alternatives. Reddit's product-recommendation threads convert at high rates because participants are explicitly seeking purchasing guidance.
- Local businesses and consultants who want to establish authority and generate leads in location-specific or industry-specific subreddits where their target clients are active.
It is not the right fit for:
Businesses in markets with minimal Reddit community activity, users unwilling to engage genuinely and helpfully with Reddit communities beyond purely promotional intent, or anyone expecting instant high-volume traffic results without the patient, consistent engagement that organic Reddit marketing requires.
Redmator vs. Competing Reddit Marketing Approaches
|
Approach |
Monthly Cost |
Buyer Intent Focus |
Account Safety |
Lead Capture |
CRM Built-In |
|
Redmator |
One-time ~$37 |
Yes, AI scored |
High (official OAuth) |
Yes, built-in |
Yes |
|
Manual Reddit marketing |
Free |
No automation |
Safe |
No |
No |
|
Redreach |
$19+/month |
Yes |
Moderate |
No |
No |
|
ReplyAgent.ai |
$79+/month + $3/comment |
Yes |
High (managed accounts) |
No |
No |
|
Subreddit Signals |
Subscription |
Yes |
Moderate |
No |
No |
|
Brand24 |
$79+/month |
Partial |
Safe |
No |
No |
Frequently Asked Questions
- What is Redmator and how is it fundamentally different from other Reddit marketing tools?
Redmator is an AI-powered Reddit marketing platform that covers the complete customer acquisition workflow from automated buyer thread discovery through engagement, lead capture, email integration, and CRM tracking, all from a single dashboard. What distinguishes it from competing tools is the combination of its end-to-end approach, its official Reddit OAuth integration for safer account connectivity, its AI relevance scoring system that prioritizes the highest-value conversations first, and its built-in lead capture and CRM features that convert Reddit engagement into manageable, trackable lead pipelines. Most competing tools handle only one or two stages of this workflow and require additional platforms to complete the rest.
- Why is Reddit such a valuable traffic source specifically in 2026?
Reddit has become a priority traffic source in 2026 for three converging reasons. First, Google actively surfaces Reddit discussions in search results for commercial and recommendation-based queries, meaning Reddit threads frequently appear at the top of search results for exactly the kinds of questions buyers ask before purchasing.
Second, AI search engines including ChatGPT, Perplexity, and Google AI Overviews cite Reddit content at a disproportionately high rate when generating product recommendations and comparisons, meaning Reddit presence translates directly into AI search visibility. Third, Reddit's 121 million daily active users engage in genuine buying conversations that most other social platforms have lost to algorithmic feed optimization, making the intent quality of Reddit discussions significantly higher than equivalent traffic from Instagram, TikTok, or Facebook.
- Does Redmator risk getting my Reddit account banned?
Redmator uses Reddit's official OAuth integration for account connectivity rather than browser extensions, scraping methods, or unofficial API access. This is a meaningful technical distinction because most Reddit account bans from marketing tools occur when the tool accesses Reddit through methods that violate Reddit's terms of service. Official OAuth integration works within Reddit's sanctioned API framework, which substantially reduces the ban risk associated with the platform's use. That said, the content of replies and the behavior of accounts also affects community standing, and users should follow Reddit community guidelines in their engagement approach to maintain healthy account standing alongside using the platform's safe connection method.
- Do I need prior Reddit experience to use Redmator effectively?
No prior Reddit marketing experience is required. Redmator is designed to handle the technically complex and time-consuming parts of Reddit marketing automatically, including niche identification, thread discovery, relevance scoring, and reply generation. The dashboard is beginner-friendly with a clean interface that guides users through each stage of the workflow. Users who are completely new to Reddit marketing can follow the three-step process from URL entry to first engagement without needing to understand subreddit culture, Reddit-specific etiquette, or the technical aspects of Reddit's search and discovery systems.
- How does the AI-assisted reply generator avoid sounding spammy or promotional?
The AI reply generator is trained to produce contextually relevant, community-appropriate responses rather than templated promotional messages. It analyzes the specific content and tone of each thread before generating a reply, tailoring the response to fit naturally within the conversation. The AI Train Agent feature allows users to train the system on their specific brand voice and product positioning, which further personalizes each reply.
The goal of every generated reply is to be the most helpful response in that specific thread first and to introduce the user's solution as a natural part of that helpful response rather than as a promotional pitch. This approach mirrors the strategy used by the most successful organic Reddit marketers and is specifically designed to avoid the triggers that cause Reddit communities to identify and reject obvious promotional content.
- What types of Reddit threads does Redmator specifically look for?
Redmator's AI opportunity finder is calibrated to surface several categories of high-value commercial threads. Recommendation threads where users ask “what is the best tool for” or “what do you use for” a specific task are among the most valuable because the poster is explicitly seeking product suggestions. Alternative and comparison threads where users ask “what is a good alternative to” a specific product target buyers who are actively dissatisfied with a competitor.
Problem and solution threads where users describe a specific challenge and ask for help representing buyers who need what you sell but may not know your product exists. Competitor complaint threads where users express frustration with competing products identify prospects who are actively unhappy with the status quo and actively considering alternatives.
- How does the Competitor Radar feature work and why is it valuable?
The Competitor Radar continuously monitors Reddit for mentions of specific competing products and brands, including threads where users complain about competitor limitations, request alternative recommendations, or compare your competitors unfavorably to other solutions. These threads are commercially valuable because they identify buyers who are already motivated to switch from a competitor and are actively seeking alternatives. Rather than waiting for these buyers to discover your product independently, Redmator surfaces these conversations automatically and enables you to engage with a positioned response that presents your solution as the specific answer to the frustration they have expressed.
- Can Redmator be used to offer Reddit marketing as a service to clients?
Yes, and this is one of the platform's explicitly designed use cases. The Agency White Label Mode allows users to deliver Redmator's output under their own brand and custom domain, making it suitable for professional client service delivery. The Multi-Project Workspace allows management of multiple client accounts from a single dashboard without cross-contamination between projects. The Team Collaboration Access feature supports appropriate access levels for different team members and clients. Agencies can position Reddit lead generation and community engagement as a premium service offering, using Redmator as the backend production infrastructure to deliver client results efficiently.
- How quickly can a new user expect to see results from Redmator?
Timelines vary based on niche, Reddit community activity levels, engagement quality, and consistency of use. Users who engage meaningfully and consistently with the buyer-ready threads Redmator surfaces typically begin seeing lead generation activity within the first few weeks of regular use. Reddit marketing compounds over time as account reputation builds, community relationships develop, and the daily opportunity pipeline grows. Businesses in active Reddit communities with strong buyer intent, such as SaaS, digital tools, and consumer tech, tend to see the fastest results. Businesses in niches with smaller or less commercially active Reddit communities may need longer to build meaningful volume.
- What email marketing platforms does Redmator integrate with?
Redmator integrates with popular email marketing and autoresponder platforms to enable automatic syncing of leads captured through the platform's built-in opt-in pages. Specific integration partners are confirmed in the platform documentation. The integration ensures that every Reddit-generated contact enters the appropriate email nurture sequence automatically without requiring manual data export and import between platforms.
- What makes Redmator particularly relevant given how AI search is changing in 2026?
The AI search shift is one of the most strategically important reasons to invest in Reddit marketing in 2026. AI Overviews on Google now reach 2.5 billion users monthly, and AI engines including ChatGPT and Perplexity cite Reddit threads at a disproportionately high rate when generating product recommendations. This means that being present and active in the right Reddit conversations does not just generate direct traffic from Reddit users.
It generates citations inside AI-generated answers that reach millions of buyers conducting AI-assisted product research. Redmator's AI SEO and GEO engine specifically helps users appear inside the Reddit discussions most likely to be cited by AI answer engines, creating a compounding visibility advantage that extends well beyond the Reddit platform itself.


