
Optinly empowers businesses to boost customer engagement and drive conversions with its customizable opt-in forms. By adjusting forms to your business, you can catch visitor attention and turn them into your loyal customers. With user-friendly design options and powerful targeting features, this tool helps create personalized experiences that resonate with your audience, enhancing lead generation and customer retention. In this blog, Rank Market will show you everything to launch your marketing strategy and watch your customer base grow with Optinly’s solutions.
What is Optinly?
Optinly, born from the minds at VWO – a digital optimizing company, isn’t just another form builder. It’s a CRO weapon specifically honed for customer capture. Forget generic pop-ups; this tool supports you to craft hyper-targeted campaigns that speak directly to your ideal customer.
By leveraging Optinly’s features, businesses can significantly increase their lead generation, build stronger email lists, and definitely drive more revenue. No matter which size of your company, this tool provides the tools and insights you need to optimize your website’s performance and achieve your marketing goals.
What is Optinly used for?
Optinly is essentially your secret weapon for capturing leads. It’s not just about clicking a generic “Subscribe” button on your website. This tool will make you surprised at how important conversion rate optimization is and what it can bring to you.
Optinly doesn’t just capture emails; it captures attention. With deeply analytics and a laser focus on mobile optimization, you gain the insights to refine your approach and maximize every interaction. If you’re struggling with an email marketing list or strategies for customer retention, this tool can become your assistant to finish them in an easy way.
And let’s not forget those annoying exit-intent pop-ups – Optinly masters those, giving you a last-ditch attempt to grab their attention before they leave. With this tool, you’re not just collecting emails, you’re building a long-term relationship with a targeted audience that’s primed for conversion.
Optinly’s Video Demo
Who should use Optinly?
So, who is Optinly suitable for? This tool can be a left hand for anyone who needs to increase conversion rates on their website, including:
- Small and medium-sized business owners
- Startups
- E-commerce sellers
- Marketers
- Consulting businesses
- Freelancer
- Website that providing online course
4 Key features of Optinly
To get the most out of Optily, businesses should have a solid control of its features. Let’s explore the 4 key features of Optily.
Exit Intent Popup
One of the standout features of Optinly is its Exit Intent Popup, a pioneer for businesses looking to capture visitors before they leave their website. This highlight works out when the user is about to exit the website, recognised by the movement of the mouse, when it is up to the X button. At that moment, this tool probably pushes out a customized pop up to take back the user’s attention.
This kind of Exit Intent Popup can prevent visitors from being the potential customer of the business. This is such an effective way to raise conversion rate without being meddlesome. Many business owners claim that this feature is essential for any website looking for increasing engagement or valuable subscribers.
Email Popups
Optinly provides a strongly customized popup tool to expand a more subscribed base. This feature allows business to customize the pop up theme matching the vibe with the company identity. It provides various formats to choose: full layout screen, slide-in, floating bar,… Each of them match the specific preference.
This tool empower you to strategically design the popup based on user behavior. You can choose where and when to display them. For example,if the visitors spend 20s in their cart, a freeship offer may popup to impress them more. To get the rocket of signing up, you can use exclusive content, integration with automated email marketing to follow up the campaign.
Spin The Wheel Popups

Optinly’s “Spin the Wheel” popups are an interactive and engaging way to capture leads while adding a fun element to your website. Visitors will be invited to spin the wheel for a chance to win exciting prizes like discounts, freebies, or exclusive offers. This gamified approach significantly boosts user engagement and conversion rates.
You have complete control over the popup’s design, ensuring it seamlessly blends with your website’s theme. You can also customize the prizes and their associated odds to keep the excitement high. As with other Optinly features, effortless integration with email marketing platforms allows for effortless email address collection and automated lead nurturing.
Multiple Triggers Popup
Unlike basic popups, multiple trigger popups let you set various triggers based on user behavior. You can choose from triggers like exit intent, time spent on the page, scroll depth, or even after a user clicks a specific element. This flexibility ensures pop ups appear when visitors are most likely to engage, improving conversion rates.
For example, you are the owner of a clothing online store. You not only want to catch customer attention, drive them to buying decisions but also don’t want to bother them or make them feel annoyed. You can set up the multiple trigger popup like this: when the customer wants to close the tab of your website, a pop up offer 20% discount appears which makes them stay. When she scrolls down the page, she can find a 30% discount. After she spends 30 seconds on a specific product page, another popup offers her free shipping if she signs up for your email list.

Advantages of Optinly
To have the most objective view of this tool, let’s point out both the advantages and disadvantages of the application, so that business owners can consider. First, let’s look at the advantages of Optinly.
Ease-to–use: With its intimate drag-and-drop join, creating and making customized popups doesn’t require any professional skills. Whether you’re a startup owner or a marketer, this tool allows you to quickly set up lead capture forms, pop ups, and other conversion-boosting tools. This user-friendly design ensures that even beginners can launch effective campaigns without any difficulty, saving time and effort while still getting professional results.
Powerful targeting and wide range options: The platform allows you to set multiple triggers for popups, such as exit intent, time delays, or specific page visits. This ensures that popups appear at the moment you want, boosting the chances of visitor engagement. By delivering the right message to the right person at the right time, Optinly increases conversion rates and helps businesses build a more targeted email list with ease.
Disadvantages of Optinly
Optinly, while a powerful tool for creating pop-ups and improving lead generation, comes with its share of disadvantages..
Limited customization options for advanced users: Although it offers a range of templates, those looking for highly personalized designs or complicated functionality might be restricted. This limitation can be disturbing for businesses when they aim to maintain a unique brand identity or implement specìic marketing strategies.
The price is quite steep for small startups: On Optinly’s homepage, you have to pay $49 for 5 sites, which is a significant investment for many small businesses. They may want to allow their budget to other operational areas.
How to use Optinly Effectively?
To help the entrepreneur get a productive marketing plan, Rank Markert will show you an ultimate guide to operate this tool .
Sign Up and Set Up Your Account
- Visit the Optinly website and create an account.
- Complete the setup by connecting your website and email marketing platform.
Choose a Popup Template
- Browse through Optinly’s wide range of customizable templates.
- Select a design that matches your website’s branding and goals.
Customize the Popup
- Modify the design elements such as colors, fonts, and images to align with your brand.
- Add engaging text and a compelling call-to-action (CTA).
Set Trigger Options
- You can choose the trigger option that conforms to your user behaviors: Exit Intent, Scrolling Depth,…
The best Optinly pricing plan
To use Optinly, you can visit their homepage and purchase at the listed price. However, this can be quite expensive and sometimes you may not use all the features. To help businesses maximize operating costs, RankMarket introduces packages for purchasing Optinly tools in groups. Starting from just $25, you can use this tool for your website.
- We have 3 purchasing packages with different prices and features.
- For the $25 package, you can use it for 5 sites.
- For the $49 package, you can use it for 10 sites.
- For the $99 package, you can use it unlimitedly.
This is the perfect option for businesses looking to test out Optinly’s effectiveness without breaking the bank. Many business owners have been trusted and used Rank Market’s SEO services packages and are very satisfied. What could be better than enjoying all the benefits at a price that suits the company’s resources? Grab this deal now to enjoy the best price!
Over to you
Do you want more potential customers and higher conversions? Optinly is here to help you. This isn’t just an average lead capture tool; it’s built to adapt to your website and your customer behavior. Seriously, the customization is very impressive. No matter who you are, a freelancer or an owner of a massive business, you must be satisfied with this tool.
If boosting website engagement and conversions is your long-term target, checking out this tool is a smart move not only for now but also the future. this tool is very worthy to buy. Check it out!