What is BetterLinks?
BetterLinks is an advanced link management plugin for WordPress that helps you easily create, shorten and manage any URL to promote your brand and products effectively.
With BetterLinks, you can cloak links, track and monitor click-through rates with built-in analytics, create dynamic redirects and even run A/B tests to evaluate the effectiveness of your campaigns.
With over 25 advanced features and 400,000 downloads, BetterLinks is the ultimate solution for managing branded links, helping you increase affiliate marketing revenue and improve your marketing strategy.
BetterLinks Features
BetterLinks offers a host of powerful features to manage and optimize your WordPress links professionally and efficiently:
- Create Custom Short Links: It takes just seconds to create your own branded short links, helping you manage your marketing links and campaigns quickly and conveniently.
- Link Analytics: Built-in analytics provide detailed data on your shortened links, helping you measure campaign effectiveness easily.
- Fast Data Migration: BetterLinks supports importing data from other plugins with just one click, making the migration easy and seamless.
- Advanced Link Options: Options like “No Follow,” “Sponsored,” “Parameter Forwarding,” and “Tracking” help you control and optimize your links easily.
- Drag and Drop Management: The friendly drag and drop interface increases productivity in link management, saving processing time.
- Multiple Redirect Types: Create three different types of redirects (301, 302, 307) for more efficient branded link management.
- Link Scheduling: Set an expiration or end time for links to easily control your campaigns.
- Google Analytics Integration: Allows you to enable Google Analytics to get in-depth campaign and audience data.
- Automatic UTM Code Generation: Create and save UTM codes as templates to reuse for subsequent campaigns.
- User Permission Management: Control who can view, edit, and create links, suitable for team environments.
- Dark Mode: BetterLinks has a dark mode option to enhance user experience when working long-term.
- Broken Link Checker: Monitor and scan for broken links to ensure users do not encounter 404 error pages.
- Advanced A/B Analysis: Perform A/B testing to determine campaign effectiveness, create dynamic redirect flows to increase click-through rates.
Pricing and Packages
BetterLinks offers three main packages and a special package from WPDeveloper, catering to the needs of individuals to large businesses. Specifically as follows:
Individual Package – Price: $69.30 (Reduced from $99)
- Suitable for 1 website
- 1-year maintenance and update support
- Features include: Link shortening and scheduling, automatic keywords, affiliate link notifications, UTM Builder & Templates, broken link checking, Google Analytics integration, custom domain shortlinks, advanced redirects and A/B testing, password protection.
Business Package – Price: $161.85 (Reduced from $249)
- Unlimited websites
- 1-year maintenance and update support
- Includes all the features of the Individual package, suitable for businesses with the need to manage multiple websites and need detailed link checking and analysis.
Agency Bundle (Lifetime) – Price: $239.40 (Reduced from $399)
- Unlimited sites with lifetime access and support
- Includes a full suite of link management and optimization features, perfect for agencies or large businesses that want long-term use without annual renewals.
WPDeveloper Agency Bundle Lifetime – Price: $629 (Reduced from $999)
- A bundle valued at $6000+ that includes 10 premium plugins from WPDeveloper:
- BetterLinks Pro, Essential Addons Pro, NotificationX Pro, BetterDocs Pro, EmbedPress Pro, SchedulePress Pro, Better Payment Pro, Templately Pro, easy.jobs Pro, Essential Blocks Pro.
- Offers unlimited sites with lifetime updates and support, no renewals required.
How to Use BetterLinks
Installing and using BetterLinks is simple, just follow these three basic steps:
Step 1: Install & Activate Plugin
- Find and Download Plugin: From your WordPress dashboard, navigate to ‘Plugins’ → ‘Add New’, search for “BetterLinks” and download it from WordPress.org.
- Activate Plugin: Once downloaded and installed successfully, click the ‘Activate’ button to activate the plugin and start configuring this tool.
Step 2: Configure BetterLinks
- Add New Link: Click the ‘Add New’ button to start creating and managing your links.
- Fill in the Required Information: Enter the necessary information for the link, such as the destination URL, display name, and any parameters required for the marketing campaign.
- Publish Link: Once you have filled in all the information and set the options, click ‘Publish’ to complete the link creation process.
Step 3: Analyze Link Performance
- Check Analytics Data: Go to the ‘Analytics’ tab to track and analyze the performance of the links you’ve created.
- Filter & Search Links: You can filter links to easily check and analyze each specific link.
- Observe & Evaluate: Based on analytics data, you can evaluate the effectiveness of each link and adjust your strategy accordingly.
Pros and Cons
Pros
- Intuitive Drag-and-Drop Interface
BetterLinks offers a convenient drag-and-drop tool that helps you easily manage and organize links in seconds. Move links between categories, edit, and delete them easily right from the interface.
- Detailed Link Analysis
With its built-in analytics system, this tool helps you track the clicks and effectiveness of each link, supporting necessary adjustments for marketing campaigns.
- Smooth Migration From Other Plugins
BetterLinks supports fast data migration from other link management plugins, saving you time and effort when switching to this tool.
- Many Advanced Features
BetterLinks offers a series of useful features such as UTM creation, link expiration setting, automatic HTTPS redirection, and many other redirect types (301, 302, 307), meeting the comprehensive link management needs of marketers and webmasters.
- Google Analytics Support and Bot Tracking
You can integrate BetterLinks with Google Analytics for more insight into traffic and link performance. Additionally, this tool allows you to disable bot traffic to prevent invalid clicks.
- Integration with Gutenberg and Elementor
BetterLinks works seamlessly with popular editors like Gutenberg and Elementor, making it easy for users to set up links directly from within the editor.
Cons
- Free Version Has Limited Features
Although there is a free version, advanced features like broken link checking, dynamic redirects, and link scheduling are only available in the Pro version, requiring users to upgrade to use the full functionality.
- Heavily Dependent on WordPress Configuration
To get the most out of BetterLinks, users need to have knowledge of WordPress and supporting plugins. For beginners, configuring some features can be complicated.
- Marketing and SEO Knowledge Required
With features like UTM creation and traffic tracking, BetterLinks is best suited for those with basic knowledge of marketing and SEO. Those unfamiliar with these concepts may have difficulty using it.
Who Should Use BetterLinks?
- Affiliate Marketers
BetterLinks offers link shortening and cloaking, which increases the credibility of affiliate links. At the same time, link tracking and analytics allow marketers to easily measure the effectiveness of each advertising campaign and optimize for increased revenue.
- E-Commerce Website Owners
With the ability to create UTMs and integrate Google Analytics, this tool helps online store owners track traffic from each specific link, analyze customer behavior, and measure ROI from different promotion channels.
- Bloggers and Content Creators
BetterLinks makes it easy for bloggers to share beautiful, concise, and professional links. Tools like drag-and-drop link sorting and easy categorization make link management simple, efficient, and neat.
- Website Administrators Who Want to Optimize SEO
For those who need to optimize SEO, this tool offers features like “No Follow”, “Sponsored”, and HTTPS redirection, giving them more control over their link structure and protecting their website from bot traffic.
- Those Who Are Using Other Plugins and Want to Migrate Easily
BetterLinks has the ability to import data from other link management plugins, such as Pretty Links and Thirsty Affiliates. This makes it easy for users to switch without worrying about losing data or having to set up from scratch.
- Small Businesses and Enterprises
BetterLinks is an effective tool for building a marketing strategy by tracking, analyzing, and navigating branded links. In particular, the Business and Agency versions can be used on multiple websites at the same time, suitable for businesses with large website systems.
Conclusion
Hopefully, through this article, you have a better understanding of this tool and the benefits that this plugin brings in managing and optimizing links on WordPress. With powerful features, a friendly interface and detailed tracking capabilities, BetterLinks is an ideal tool for all users.
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