[Group Buy] Awario Premium

What is Awario?

Awario is an excellent social media and monitoring tool that you can use to monitor and manage your online reputation.

The tool allows you to monitor new or old competitors, see what is going on in your niche market, and keep up with the amount of keywords mentioning your brand on the web.

While your virtual PR efforts to remain on the good side of the often blurry line between the cyber underworld and the mainstream are running 24/7, you will be proactive in protecting yourself from the wrath of consumers who would damage your product.

Those hopes about what a new business acquisition will do in leverage, wallet share, geography, and other things.

It will be on you to get more of those hoped-for business wins or pivot or make ruts. Awario helps you on all these fronts & covers your hoped-for business wins and areas of opportunity for course changes.

You can know precisely what the market wants using the app’s market insights. This will help you decide what areas of your product you should improve and help present your product in the market better than the rest. 

Author/Company Info

Awario – Web and social media monitoring software. Founded in 2015 and a spin-off from another product called SEO PowerSuite for which this has been a subscription business.

Awario’s founders started out by building technologies for web data crawling and indexing. Their ambitious aim was to “develop a web search engine that gave brands access to what consumers were saying online [news, forums and social sites etc]”.

Awario began as a handful of scripts but it grew into a full-blown project as the business added more features and incorporated a team of professional developers. Launched officially in 2018, the tool has since shot up, with revenue growing over 800% in a single year.

From local, tiny businesses, to such corporations as Chanel, SAP, and Typeform, you can find Awario clients among more than 6,000 companies around the globe.

The team at Awario sound like a bold bunch, because as the user reviewing the social media intelligence and analytics category on G2Crowd incites, the founders and everyone working on Awario are taking an almighty swing at creating “araucous project,” that might actually change the social media analytics and intelligence game for good.

Awario, which was started as a humble side project, eventually grew into one of the best social media monitoring tools thanks to the amazing work of a team of bright and driven minds, creating new unique features, and enhancing the tool in every way possible.

Key Features

You are presented with an opportunity to start creating your first project already during the registration process.

This could be the names of the brands that you wish to track, some relevant keywords that describe your offering, and any competitors that you would like to keep a watch on.

Make sure you fill out a few common uses of your brand name in each field and supplement with tags to make sure nothing gets through the cracks. Also, you need to post at least one hash (eg #startupbonsai) to support Instagram along the way.

You have to sync additional social platforms like Facebook, Instagram, YouTube, Vimeo, Twitter with this wonderful intro after the first set-up.

It’s going to make Awario look for recent social media results faster, as well as give you an opportunity to respond to social media postings right from within the app. It is ideal to connect your Slack account to Awario in order to do this, so you get notifications from Awario without much hassle.

After you complete all those steps, you will see the dashboard. Here is the data collected from the reports (viewable in full by using the left sidebar). In this post, we dive into the key components and reviews that each report offers.

Boolean search

Awario’s Boolean search allows users to get hyper-precise social listening alerts so that they only get results from the social web that are strictly relevant to them.

Designed with a simple search option and an advanced Boolean search mode, it should work for even your most basic and lowest level users.

Advanced Boolean Search Capabilities

Greater control over the triggers of social listening searchesUsers can use Boolean search mode to execute more targeted searches.

• Establish the exact position and distance of each keyword in the text. Unfold or hide the grammatical forms, lowercase and uppercase characters, and the special signs.
• Select the language of each keyword spoken.
• These are the URLs that we want to show in the results vs. the ones we do not.
• International Observation with Flexibility

Flexible International Monitoring

• With the Boolean search tool, you can also select the language of the results, for example US English – this makes it very easy to monitor a brand’s global reach in different markets and languages.

Streamlining Link-Building and SEO

• Utilizing a tracked Boolean search to locate unlinked brand mentions can provide link-building opportunities and improve SEO.

Easy to Learn, Powerful Results

I particularly liked this guide by Awario, in which they say anyone else can read this too and learn to do their own Boolean social listening.

You realize how good the search results are by the amount of effort needed to build the ideal Boolean query.

The Awario Boolean search tool allows users to fine-tune their Social Listening so that only the relevant information and insights are provided that are pertinent to the needs of their business.

Sentiment Analysis

You are required to check the feelings involved in the brand that are tagging you in social media premises, if you want a good reputation of your company helping it to grow more and more.

You can navigate the constantly changing digital landscape with a powerful sentiment analysis tool like the one offered by Awario’s solutions.

The sentiment analysis is the core function where Awario automatically categorizes brand mentions as negative, positive, and neutral.

This very fine information can prove to be pretty insightful in providing you with a logical and an in-depth understanding of how the target audience perceives your brand, product, or service.

You could leverage good brand sentiment by monitoring its growth over time, anticipate new issues before they manifest and react proactively to negative comments.

This is particularly useful with the ability to track sentiment in real time, and address the most crucial negative comments in real time as well.

This is an essential step to ensure those instances do not further develop and tarnish the reputation of your company.

It will also allow you to pinpoint customers who are likely to go to bat for your company, allowing you to leverage this positive feedback to help you win them over even faster.

This is more than monitoring how well your company performs, however, and this next part is where Awario sentiment analysis comes into play. This is a tool you can use to monitor social media posts that were shared about other similar businesses to yours.

Do plenty of research into how the market values other companies so you will know the advantages and drawbacks of other stocks in the same market.

You can rely on this data to inform your strategic decision-making. This competitive intelligence could be one very important thing as a result of it will assist you to search out opportunities to face except for the competition and acquire an advantage.

The sentiment analysis is one of those secrets that Awario brings to your social media interactions and monitoring processes, so you’re equipped to know your next moves to keep a better online reputation of your company.

Sentiment analysis can reveal your campaigns performance and the best relationship with influencers as well as a larger, clearer picture of who the audience is beyond demographics; it is currently offered in the Awario online platform.

Location-based monitoring

With Awario, you can also listen to social mentions real-time and know that where people are talking about your brand or product, using the location feature based on which location they are discussing them.

Instead of all the nations or regions for which you want to keep watching the above, you could choose fewer, and gain a greater and more nuanced understanding of the conversations about your brand.

The location filtering feature analyses the IP addresses, profile information and geolocation data included in the social media posts to locate each mention.

Awario will allow you to cut the white noise and focus your social media monitoring on the ones who matter to your business.

The location-based monitoring is a game-changer in social listening and reputation management and can be used to find influencers in your area, monitor trends in a certain area, or to understand more about the clients you serve.

Social media dashboard

Awario comes with a powerful social media dashboard that gives you a complete, real-time overview of all that your brand has achieved and how it has been mentioned everywhere on the World Wide Web.

It is easy to see major changes in key measures such as mention volume, reach, mood, which if communicated to management quickly identifies emerging trends or new problems.

There are many useful things that we can see on the dashboard — which source channels are most frequent, which top-writers write about your business, the distribution of mentions by geolocation.

Through the utilization of all this information, you could potentially unveil influential friends and farther extend your marketing strength through all this crucial data.

Sort mention feed by sentiment, language and location, so you pay attention to the most relevant discussions in context.

This will help you quickly notice when mentions come in so you can react, handle matters if something needs immediate attention, and take advantage of the warm fuzzies that surround your brand name.

You can pull all your social listening data captured by Awario in a customizable dashboard which acts like a control room for some informed decisions.

Whether you need to measure campaign performance, identify new market opportunities, or foster client relationships, the real-time reporting capabilities of the dashboard are a boon for managing your reputation online and scaling your business.

Social listening reports

Social listening reports from Awario provide a personalized and complete prospective of how your brand performs and how it is seen across the web.

The investigations offer a fully data referenced, comprehensive information resource to help readers in their decision-making.

It provides a wealth of information about sentiment, reach, top influencers, where is the mention taking place, the volume of mentions, and how location trends (e.g. what dominance regions Hashtags are trending).

These visual elements such as word clouds, graphs and charts visible in the reports make the complex data digestible for stakeholders to interpret and converse.

Their reporting capabilities are highly flexible, giving you the option to customize data and structure to your heart’s desire.

Further, time scheduled report generation ensures the insights are always the latest coordinate-based insights.

The bottom line is that whether you want to keep an eye on how well your campaigns are doing, discover fresh developments in the market, or prove the ROI of your social media, Awario’s reporting is an essential tool for the modern marketer and communicator.

Topic Cloud

Using Awario’s Topic Cloud, you can easily find out what are the main topics and what context part is included in the online mentions about the business.

The Topic Cloud shows you the hash tags, phrases, and terms being used most often, so you can discover within seconds which aspects of your product or service are most salient in the positive/ negative consumer discussion.

The Topic Cloud is interactive so you can see more on any topic you find interesting. Compared Topic Clouds allow to set alerts on industry-wide noise and trends, and identify emerging trends like what is happening in the industry conversation at different points in time.

Plus, aside from helping out with your own research, this interesting chart integrates nicely with Awario’s reporting capabilities. Awario enables you to share how your brand is positioned and performing with your customers and stakeholders.

The Topic Cloud is critical to Awario’s full-stack social listening solution as it enables users to find incredible insights and make sense with data-backed decisions.

Slack integration

With the help of the Slack integration by Awario, it enables easier ways to assess, analyze, and keep track of important brand conversations happening time-to-time.

For example, an Awario account and a specific Slack channel could be connected together and the application could be set to notify you almost instantaneously via Slack every time it located a relevant mention on the web or social media.

There is no need to continuously check your Awario connection to stay connected with your audience, follow your competitors’ movements, or timely learn and handle urgent problems with Awario.

Start by creating an Awario account, setting up a competition and brand monitoring project, and selecting Slack notifications in you Awario dashboard.

From there on, Awario will automatically send alerts to your chosen Slack channel, letting you know who mentioned you with what tone and around what subject.

But Awario’s full-featured social listening can now be partially inlined in Slack — so the marketing, communications or customer support team will be able to keep agile and stay in real time.

With Awario, nothing important is ever overlooked when people are talking about their brand attitude.

Awario has featured a notable Slack integration presented by InQuartik, which delivers these breakthroughs into its operations, allowing companies to protect brand equity, pounce on new business opportunities, and make wise decisions in the Internet era.

Social listening API

Awario social monitoring API that easily integrates present brand insights into organizational digital operations benefits in numerous opportunities generated.

So with API it enables organizations to quickly gain access to the wider array of social media monitoring and analytics features as provided by Awario.

These qualities make them of particular interest to marketing campaigns, consumer service and strategic decision-making.

Organizations can with ease pull online and social media mentions instantly to their in-house websites, applications, as well as solutions by making use of the Awario API.

There are many opportunities to automate lead and influencer identification and communication, integrate reliable consumer behavior data with reporting interfaces for AI-based prediction, and integrate real-time customer feedback directly into product websites.

Highly tailored integrations are possible due to the API being flexible. This might be, as an instance, the inference of enhanced quote notifications channeled to your own communicator instruments or the organizing and filtering of information in line with elements such as writer impact, opinion, or language.

As the API is wholly customizable by organizations to suit their specific needs, they can be sure they do not miss out on significant conversations and have the data they need to keep on top of trends.

By pulling data from all sorts of channels (blogs, forums, social media, and the internet at large), Awario’s enterprise-grade API has the largest social listening reach on the market.

It employs strategic passive crawling architecture with ability to perform real-time Boolean search through giant in-memory indexes to provide an API to support hands free, data based decision making. Awario API is a novel way for companies to integrate social media data into their everyday products.

Plan & Pricing

Awario has a three-tier pricing model – Starter, Pro and Enterprise.

• The Starter plan also has an annual version that reduces the $49/month to $29 per month. Because of its affordability, it has the least amount of utilization restrictions. Beginner users can track 30,000 fresh inbound references each month and an unlimited number of installs, but no more than 5,000 monitored mentions for each install. In addition to that, every premium function, download/share of reports and the export of data is restricted to one team member using this approach.
• Pro plan $149 per month, or pay upfront at $89 per year and $149 thereafter. Advantages of the starter plan + Additional functionality & features. Pro users who track up to fifteen subjects with as many as fifteen thousand stored mentions. In addition, 100,000 newly-referenced terms are surveyed on a monthly basis. A Pro upgrade — while allowing data imports and shareable reports — is deficient in so many key features and white-label PDFs.
• A $399 Enterprise plan will cost you $249 monthly after an annual payment. While it may be the most costly set plan offered by Awario, it provides users with the latest features and the most stringent usage limits. Enterprise subscribers can monitor up to 100 subjects, with up to 50,000 mentions of each. You will be able to use Awario to its full capacity, get free white-label reports, access the API, and the Account Manager. Now they also make it possible to monitor for free up to one million new mentions per month.

Should you be in need of a custom solution, Awario sales team can provide you with a quote. A free trial is offered for a limited time and allows users to use the Starter plan.

Who is Awario used for?

Awario offers different uses to multiple companies and those alike, it’s a highly versatile program and has been used for a plethora of different things. Below are the most notable users of Awario:

• Awario: Awario is commonly used by marketers and brand managers to track and analyze social media conversations and mentions associated with their brand, products, or services. It allows them to measure their brand reputation both in the background or through customer feedback along with opportunities for improvement and engagement.
• Social Media Managers: Social media managers use Awario to monitor, manage mentions, hashtags, keywords on different social media platforms. They can do things like engage in conversation with the community, stay on top of trending topics, and measure the success of their social media efforts.
• As an influencer Marketer: Awario is a great tool to keep a tab on what influencers are doing as it helps to monitor brand-related terms, hashtags, and mentions in online publications and social media posts. It can be used not only to uncover potential influencers but also to review influencer marketing results and track the performance of respective influencer campaigns.
• Customer Service Teams: Customer service teams are monitoring and answering every request, complaint, or feedback your customers are leaving on different websites thanks to Awario. This makes it easier for businesses to monitor and maintain their online public image, solve problems more quickly, and provide streamlined and effective customer service.
• Market Researchers: Market researchers may find Awario to be a priceless tool; Awario offers insights into customer interests and market opportunities, industry trends, and more. By carrying out industry-related keyword and topic tracking, researchers are able to learn important data needed to make educated decisions and to perform market research.

Pros & Cons

Having introduced Awario’s features, let’s turn to its primary pros and cons.

Awario pros

• More advanced features include: In addition to the standard analytics, reporting and mentions feed of a social media listening platform, Awario also offers some more advanced capabilities such as competitive benchmarking, boolean search operators, and lead monitoring.
• Vast database: The size of Awario’s database is one of its biggest highlights. This does not rely upon a single third-party data source like some of its competitors. It also indexes over 13 billion webpages with APIs on a regular basis.
• Reply from the app: The app that enables you to reply to your social media posts without leaving Awario.
• Update in real-time: Awario is activated 24/7 regardless of the plan. Some other social listening tools require a subscription to a disaster plan for real-time data and yet not in this case.

Awario cons

• Sentiment analysis is an inexact science: From time to time, Awario will categorize brand mentions according to an incorrect sentiment. Neutral statements are often given a positive, negative, or otherwise colored connotation. → This one is probably less likely to mess with your stats in an extreme way.
• Free trial: Awario offers a free trial, and by getting an upgrade, you can use it with all its features. You will not be able to view the Influencers report or any other analytic data including the sentiment graph.

How does Awario work?

Social listening and spying tool, Awario, will track and analyze the mentions of your business on social networks. The following is a comprehensive description of how Awario operates:

Step 1: Sign up for Awario

• Visit the Awario website to start your free trial.
• Complete all mandatory information and continue the registration process on the account.

Step 2: Create a project

• Start a project in Awario after registration.
• Define the name of the brand you want to track, with some kind of product info and other brands in your rivals in the field.
• Based on these details the social listening in alerts will be set.

Step 3: Adjust alert settings

• Once set up, you can modify the social tracking parameters in the project settings to ensure accurate results.
• Links, languages, countries, dates listened to, exceptions (for missing tags for examples)
• You can also customize your alert configurations with negative keywords, keyword formats, and blacklist/whitelist features, if you desire.

Step 4: Let Awario monitor social media

• Once you put up the alert settings, Awario will monitor social media all over the web: blogs, forums, reports, reviews and the whole internet.
• Awario scours the web using its unique search methods and social media APIs and can crawl billions of pages daily to find even the slightest mention of your business.
• It provides live data and alerts consumers when key interactions have occurred.

Step 5: Explore your mentions

• The examination of Awario starts as soon as the brand mentions are collected.
• Classify and coordinate conversations by authors, dates; audience, mentions, conversations; as well as search and inbuilt filtering features.
• You can then filter these results by sentiment, language, country, reach range, period and custom searches to get more specifics.

Step 6: Engage with mentions

• As far as using the app to respond to mentions right then and there, Awario also offers the option to reply via Author card (Personal info setup)
• You are encouraged to comment, like, share, respond to comments, and address followers, leads, and advocates of the brand.

Step 7: Analyze and take action

• With Awario insights, you will be able to analyze data, and craft new ways to boost your social media strategy, know what your customers feel and think about your brand, find new customers and influencers, and can monitor your brand online reputation.
• It helps you convert conversations on social media into actionable consumer listening data which is what makes it great.

Conclusion

With its state of the art monitoring capabilities, advanced analytics, and effortless integration services, Awario gives businesses the tools they need to manage the conversation that surrounds their business so as to keep their online reputation and competitive advantage intact.

With a variety of customization settings in the notifications and personal insights, companies can effectively pull through people who matter to their business and make strategic decisions ultimately opening the door for your company to grow, utilizing Awario.

Awario is a must-have tool for every business that aims to improve its online presence due to its unique characteristics. Visit RankMarket right away and find out more about the lowest possible prices and package types that work best for your business needs and enable Awario to reach its full potential.

References:

Awario Review 2024: How Good Is This Social Listening Tool? – Adam Connell

https://bloggingwizard.com/awario-review/ 

Awario Brand Monitoring Software: 2024 Review – Stephanie Hood  

https://thecmo.com/tools/awario-review/