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What is Raven Tools?

Raven Tools is a rather wide suite of tools that was designed mostly for SEO but is versatile enough to cover other directions of digital marketing. Initially, it was developed by an SEO agency, but now it integrates with email services, social profiles data, PPC ad reporting, and CallRail. Thus, Raven Tools is a good option for digital marketers.

One of the benefits of Raven Tools is its wide reporting system. The tool integrates with a wide variety of third-party tools, allowing users to create reports that cover every aspect of their work.

Over 30 data modules help to create custom reports providing detailed results. For an agency managing numerous customers, this tool significantly decreases the time spent on reporting. Besides, users can make more detailed and customer-friendly presentations of the results.

Raven Tools offers a Site Auditor – a powerful tool designed to find issues on a website. It identifies on-page problems such as page errors, redirects, missing metadata, duplicate content, etc. This information is crucial for diagnosing and fixing technical SEO issues so that a website would remain well-optimized. The Site Auditor data is easily integrated into reports so that users can present findings and recommendations.

Another helpful option of Raven Tools is its Rank Tracking. Users can monitor their rankings with multiple search engines like Google, Bing, Yahoo, Yandex, and Baidu. In addition, the tool allows checking the rankings every day, every week, or every month. Historical ranking data allows for a deeper analysis of the performance of SEO strategies. They provide a clear vision of the changes and help to make data-driven decisions.

If a user is keen on link building, Raven Tools offer the Backlink Explorer and Link Manager. They help find backlink opportunities, analyze the status of the link, and manage the whole campaign. The tools integrate the data from the Majestic SEOs database to show the quality and authority of a backlink.

Raven Tools also offers a possibility to analyze the competitors. Its Competitor Research Central provides a customer’s domain and keyword research with easy-to-use comparisons.

It is possible to compare sites with competitors in terms of such aspects as backlinks, domain authority, social signals, and more. Such analysis helps to identify the works well, where there is still the room for improvement, and compare it to the competitors. Users can clearly see the opportunities to catch up.

Finally, Raven Tools can be integrated with Google Analytics to display the user’s site data directly within the Raven interface. In this way, all main indicators can be used for the analysis within one tool and simplify tracking and reporting.

About Raven Tools

Raven Tools is a cloud-based online digital marketing platform that provides a great variety of SEO and reporting tools to marketing professions.

Thousands of experts, both in agencies and in-house, as well as media companies across the world, utilize rank tracking, competitor selection, keyword research, generated backlink profiles, auditing websites, and automatically created reports with a great proportion of other features.

The company was founded in 2007 by Jon Henshaw and Scott Holdren in Nashville, Tennessee. They established the company with the following mission: to develop a powerful and affordable tool for SEO. 

In 2017, Raven Tools was acquired by TapClicks Inc, which is a top provider of a cloud-based omni-channel marketing solution. The main office of the acquiring company is located in Silicon Valley, next to the home of hundreds of Internet-based innovative companies. However, TapClicks also has offices in San Jose, Nashville, Boston and Montreal, and the company expanded and created numerous jobs at the original site of Raven Tools.

TapClicks integrates Raven Tools with a number of data sources since feature requests are welcomed from all clients. Currently, the platform is integrated with Google Analytics and Google Ads as well as with a number of social networks. Therefore, clients, either agencies or small businesses owners, can use the full potential of the united tool for SEO, online advertisements, and SMM management.

Raven Tools outperformed similar tools at the time of its emergence and continues to be one of the best ones, especially in terms of reporting. This is one of the major drawbacks of other SEMrush or Ahrefs, that the reports there are not as sales-proof and cannot be rebranded.

Key Features of Raven Tools

Raven Tools is a complex digital marketing platform specifically designed for SEO professionals and digital marketers. It provides users with a wide range of tools to improve the efficiency of various online marketing practices. It is an essential tool for any business that seeks to seize a better digital presence.

Google Data Studio Integration

Raven Tools is fully integrated with the Google Data Studio, and as a result, users can import data from sources and create reports that are as simple or as detailed as you need them to be.

This feature is essential for digital marketers because it provides them with the opportunity to visualize complex data of multiple campaigns and sources in a single place.

By doing so, the platform will be useful in combining multiple data sources and obtaining clear insights on performance by making more informed decisions about what steps to undertake to optimize it.

Marketing Reports

Its Marketing Reports option is an exclusive one, accessible with ease from the dashboard. Users can generate custom reports from the results of SEO, PPC, social media, and all other digital marketing work.

The drag and drop report builder greatly simplifies this process, even to those with little technical ability.

Through automated scheduling, the reports are automatically produced and provided on a regular basis, freeing up time and making certain that stakeholders receive regular insights into performance metrics.

This is especially useful for agencies with multiple clients because it creates better transparency and communication.

Competitor Domain Research

Raven Tools offers powerful competitor domain researching features to identify and analyze how your website stacks up against other competitors.

This feature provides you data of your competitors backlinks, keyword rankings, domain authority and social metrics.

Competitive Analysis: Users will gain insight into the competition and where they fit in, but moreover start to build them tools on how to outdo the competition and which areas leave room for growth. Following this comprehensive competitor analysis is essential to have an edge in the changing landscape of the digital market.

Site Auditor

Raven Tools also has its great Site Auditor feature. This tool acts as a complete audit of technical SEO errors which can impact the website functionalities.

It is able to assess multiple things like page speed, link quality and visibility which give actionable suggestions that help in enhancing the general health of your site and search engine ranking.

The Site Auditor then provides a score between 0 and 100 based on everything it checks on your site, showing you where you need work. Conducted periodically, the information audit offers perpetual checks and balances as well as built-in fine-tuning; meaning, it is not merely crucial, for a well-running site, but non-negotiably so.

SERP Rank Tracker

If you are using Raven Tools, its SERP Rank Tracker feature is a must if you wish to keep an eye on the keyword rankings on various search engines such as Google, Bing, Yahoo, Yandex, and Baidu.

It provides keyword tracking functionality and gives you the flexibility to track rankings based on location, device, and language so you can get a more comprehensive view of how your keywords are performing.

They can use it to check their rankings on a daily, weekly, or monthly basis and view historical numbers to see how you have affected them with your strategies over time. This data is invaluable in order to make decisions on improvements to your SEO campaigns.

Keyword Rank Checker

Raven Tools' KRC, Keyword Rank Checker, gives you immediate insight into a domain's ranking keywords, allowing you to perform research on competitor websites and find keyword opportunities.

Essential for content and PPC campaigns optimization or that are targeted around high-performing keywords. They are great for optimizing keywords for your site and also seeing where competitors rank for keywords in which you wish to gain visibility​.

Keyword Research

Raven Tools provides the full suite of SEO tools that include on-page SEO, link-building, reports, and even a Research tool with information from multiple sources including Keyword Research for Google, Moz, and Majestic.

It makes search volume estimates, competition levels, and even keyword suggestions necessary for creating effective SEO and PPC campaigns easy to investigate. Upload Bulk Keyword Data via CSV for Research Efficiency and Better Opportunities This feature gives a much needed edge to keep your head up in an already competitive digital​ world.

Backlink Checker

The Backlink Checker feature of Raven Tools uses Majestic SEO data to provide analysis of a website's backlink profile. Trust Flow, anchor text and link type and enables users to view the link profile of up to 50,000 backlinks to every URL.

The tool allows figuring out high-quality backlinks and discovering potentially harmful ones, and helps anyone to benefit from automated link building and enhance the SEO performance. Knowing both the type and amount of backlinks are critical to maintain a strong presence online and insofar as they contribute to the rankings of your website by search engines.

Link Spy

Link Spy is another powerful tool in Raven Tools that helps you know where your competitors get their backlinks from. This functionality also tells about the link building strategies of competitors and alerts users about opportunities for new high quality back-links.

Through examining and replicating successful forms of link-building, they can elevate the authority and ranks of their site. It's also important for ensuring that you not only maintain your edge, but continue to develop better search engine optimization practices and leave competitors behind.

Social Media Management

Raven Tools also has strong Social Media capabilities. You can schedule and publish posts across all platforms including Twitter, Facebook, LinkedIn, and YouTube.

The platform shows your engagement and analytic metrics to further optimize your social media strategy. While it may not be as good as other social media management platforms, it integrates smoothly with your other digital marketing efforts. This ensures your social media activities are consistent and as effective as possible which is very valuable for brand building​.

Overall, Raven Tools is a very powerful and versatile marketing platform. It’s great for performing SEO and generating reports, but it’s also a very powerful tool for analyzing your competitors. Finally, it allows you to manage your social media presence effectively.

This means that rawr plus perfectly fulfills its role as the number one set of tools for daily marketers use. Regardless of whether you work for a small but dynamic agency or for a huge corporation, it’s a very reliable and informative platform that can help you with your digital marketing strategy.

Plan & Pricing of Raven Tools

Raven Tools has multiple pricing plans, designed to meet the needs and requirements of varying businesses and their sizes. The price list is subdivided into five major plans, each providing unique features and opportunities. The entry-level, Small Biz Plan is cheap, and it is best chosen by small businesses and solo entrepreneurs.

Small Biz Plan

• Price: $39 per month and $468 annually when prepaid;
• 2 domains/campaigns;
• 2 user accounts;
• 1,500 position checks.

This plan is mainly designed for those, who are looking at basic SEO and reporting opportunities, as price tools are limited. At the same time, this plan provides the essential tools and features, allowing it to be the cheapest option for those tight on the budget, yet still looking for effective solutions. Anyway, among the presented tools the first professional option is the Start Plan.

Start Plan

• Price: $79 per month and $948 annually when prepaid;
• 20 domains/campaigns;
• 4 user accounts;
• 15,000 position checks.

The plan is considered to be a good start, although it does not offer many features. The mentioned plan is best chosen by small businesses and smaller agencies, which are looking for bigger reporting and SEO opportunities, as 20 domains/campaigns and additional 2 user accounts allow for easier multi-project management.

Grow Plan

Grow is a plan for medium-sized businesses and established agencies who require a rich set of features. For $139 per month or $1,668 annually for prepaid usage, it allows 80 domains/campaigns, 8 user accounts, and 20,000 check positions.

Marketing enthusiasts can enjoy a detailed value proposition and several sophisticated tools for keyword analysis, competitor monitoring, and backlink insights. Therefore, businesses will appreciate it and should consider purchasing the Grow plan in case they want to update their website’s SEO strategy in a high-end manner.

Thrive Plan

Serving larger agencies and businesses, the Thrive plan is a capable yet costly solution to numerous digital marketing needs. Positioned at $249 per month or at $2,988 for annual payment, it covers 160 domains/campaigns, 20 user accounts, and 25,000 positions.

Therefore, the package provides advanced platform features for a comprehensive SEO analysis or audit process, reporting, and superior data integration. Thus, users have the opportunity to employ the necessary tools for managing widely-scaled marketing campaigns.

Lead Plan

Priced at $399 per month or $4,788 annually paid, Lead is the most expensive plan intended for major agencies or big businesses that have enormous requirements. As a package, it features 320 domains and campaigns, 40 user accounts, and 30,000 checks.

In addition, capable and talented specialists and digital marketers have the brilliant opportunity to use numerous features in order to conduct advanced analytics, handle data integration, and run a larger number of projects and users.

Who Raven Tools are good for?

Raven Tools is a versatile digital marketing platform that is particularly well-suited for a range of users, but its features and capabilities make it especially beneficial for certain groups.

Digital Marketing Agencies

This is because of its byzantine reporting tools and extensive helpdesk to still help you manage a list of clients. This is a great feature for agencies because it makes it easy to create professional looking detailed reports that can be branded and scheduled.

These reports contain information from SEO, PPC, social media and more marketing activities, giving the right visibility to the clients of the agencies to take action. This streamline of multiple sources of data being fused into one report, not only saves time but also improves the quality that is being delivered to clients, and subsequently is a necessary tool for agencies juggling multiple accounts.

In-House Marketing Teams

At the same time, Raven Tools is a beneficial tool for in-house marketing teams. The all-in-one nature of this platform enables teams to oversee various aspects of their digital marketing campaigns in one interface.

They can identify and resolve technical SEO issues using the Site Auditor, and gain insights into keyword performance and the position of their websites on search engines using the Keyword Research and Rank Tracking tools.

Further, the platform offers social media management features that enable teams to schedule posts, monitor timely posting, evaluate engagement trends, and analyze the performance of social media. This tool allows in-house marketing teams to maintain their marketing in a succinct manner and without managing several standalone tools.

Small to Medium-Sized Businesses (SMBs)

Small to medium-sized businesses can benefit from an affordable yet comprehensive Raven Tools solution, facilitating the whole process of managing digital marketing campaigns.

Due to the platform’s distinctive features, such as competitor analysis, backlink tracking, and content management, SMB’s get all the tools they need to be competitive in a digital environment.

Additionally, the possibility to order and publish content directly to WordPress helps with content management and simplifies the process of keeping an online profile strong. Also, CRM and task manager, as well as many new features, facilitate small teams that need to be organized and able to deal with maintenance of SEO and PPC tasks.

Freelancers and Solo Entrepreneurs

Raven Tools is beneficial for freelancers and solo entrepreneurs since the platform is available at affordable prices and includes a wide variety of features.

The platform will allow users to manage multiple projects or clients easily since it provides users with the tools to create comprehensive reports and analytics about the marketing process.

Link Manager and Backlink Explorer will be useful for managing the link building process and identifying new avenues to obtain backlinks on high-quality sites. Furthermore, Raven Tools can be seamlessly integrated with such content services as Textbroker to order or manage content directly from the Raven.

Pros & Cons of Raven Tools

Raven Tools is a platform that effectively combines various software programs designed to enhance SEO, reporting, and digital marketing in general.

Although it can be a valuable asset to various categories of users, getting to know its pros and cons is necessary to make an informed decision.

Pros of Raven Tools

• The most significant feature of Raven Tools is the reporting. Use the solution to design flexible, in-depth reports for sharing with clients. The drag-and-drop report builder is easy to use and allows users to gather reports on a variety of data, such as SEO metrics, PPC performance, and social media data into one cohesive report. This not only saves time but also greatly improves the quality of client communications, which is particularly important for agencies.
• SEO audit functionality is also a strength of Raven Tools, particularly for on-demand site auditing tools like the Site Auditor, which can find and fix common technical SEO issues. Site Auditor checks over an entire site to view key components on-page like page speed, link quality, and visibility, and gives feedback to optimize your pages to be successful in the rankings of your website. This continuous monitoring and optimization is vital for a healthy website and helps a lot in boosting the organic rankings, gets more leads, and improves the visibility of your brand.
• They also have a great keyword research and rank tracking tool. Leveraging data from multiple sources, the platform provides a holistic look into the performance of keywords. This fact is very important for doing good SEO and PPC(Action.Advertising video 3). Track your keyword rankings on different search engines with the rank tracking tool and get trends over time to make more data driven strategy adjustments.
• A good advantage citizen of the land of backlink analysis is Raven Tools. Through data from Majestic SEO, it offers insights in your website backlink profile and much more. Analyzing metrics like Trust Flow, anchor text or link type assist users in discovering powerful backlinks and recognizing toxic links. This in-depth backlink evaluation is very important to better your link-building, and general SEO performance in​ general.
• In addition to all of that, Raven Tools packs social media management functionality which enables you to create and schedule posts on platforms like Twitter, Facebook, LinkedIn, and YouTube. It helps in achieving desired social media activities and to understand social media measurement for enhanced social media strategies. It is not as superior as other specialized Social media management tools but, A useful one for being able to manage all marketing under one roof.

Cons of Raven Tools

• Raven Tools have advantages, functionality and room to grow, and they have some disadvantages as well. The interface is one the most notorious issues as we all probably know as well. There is a little bit of a learning curve with the organization/navigation, and some users may feel it is not quite as intuitive as others. These guys may struggle with constitutional theft on the other hand, having not been digital-savvy by nature.
• Where Raven Tools really shines is the reporting and the ability to integrate with different data sources but its analytic depth for some features leave something to be desired compared to some of the more savvy SEO tools. While the data exploration and filtering features may be limited compared to other platforms, such as BrightEdge or seoClarity, this suffices for most users such as myself.
• The majority of users tend to think that the depth of the documentation and the variety of other support resources that are available are sufficient, but there have been a few cases where users have countered that the support team is slow or not as helpful. This could be a critical disadvantage for enterprises that rely on rapid help and troubleshooting.

How does Raven Tools work?

Raven Tools is a versatile digital marketing platform that can help you in many SEO-related tasks. This guide will teach you how to use it properly.

Site Auditor

Site Auditor will help you identify the most frequent SEO issues and fix them on time. To access this tool, go to the “SEO Research” section and choose “Site Auditor.” Enter your website’s URL and start the audit.

Raven Tools will evaluate all pages on the site and create a report listing all found errors, including broken links, missing alt text, and slow downloadable speeds. Each issue will be described along with some recommendations on how to solve it. Perform audits regularly to make sure your site stays healthy and optimized.

Keyword Research

SEO and PPC campaigns usually begin with keyword research. This tool will help you find keywords that may potentially increase your site’s traffic. In Raven Tools, it can be accessed in the “Research Central” section. Enter any keyword you want and see the search volume, competition, and other data.

This will allow you to make some vital adjustments to the content, focusing on the relevant words that bring you the most search traffic. You can also load your own databases in CSV format for in-depth bulk keyword analysis.

Rank Tracker

Rank Tracker is a feature which monitors your keyword rankings on search engines. By using Rank Tracker, you can add a set of keywords to record and target search engines, including Google, Bing, Yahoo, Yandex, and Baidu.

The feature can be accessed through the “Rank Tracking” section. You can select frequencies, for up to once a day, for recording your keyword ranks and view historical data to assess your progress. While gaining such data, you can analyze whether you have had the best changes of on-site and off-site efforts and make use of this data with other tools such as Keyword Manager and Content Optimizer.

Backlink Explorer

It is important to take care and maintain appropriate backlinks. With Raven Tools’ Backlink Explorer, you can analyze your domain’s backlink profile and other website’s backlink profiles on the same URL. By accessing the “Backlink Explorer” section, you can search and view a set of statistics of a domain or URL, which have been drawn from Majestic.

You can track such statistics as backlink Trust Flow, anchor text, and the source URL of the link. This way, you can identify your high-quality recorded and potential new backlinks as well as be assisted in organizing your findings with the Link Manager to further monitor your success in your off-page SEO efforts.

Competitor Research

Competitor Research is there to help you not fall behind in the game of gaining as much presence as possible. By accessing “Competitor Research Central”, you can add up to 5 competitors’ URLs so you can see four main statistics on their domains: authority, backlinks, and search or keyword rankings.

By gaining such statistics, you can assess your position with the competition, which will enable you to learn from the strong sides of your competition and come up with strategies. Competitive Manager stores your history and data from your competitor research​.

Custom Reporting

Raven Tools includes robust reporting features that enable you to create detailed, custom reports. First, access the “reports” section and use the drag-and-drop report builder to create a report from scratch, drawing data from various sources. Y

ou can create reports that cover everything, including SEO metrics, PPC performance, and social media analytics. Furthermore, they are branded, meaning that you can upload and incorporate your branding details.

Lastly, this feature is very convenient because you schedule the report to be sent automatically to your client, eliminating the need to use a separate tool or repeatedly check your report to see if there is any new data. In addition, this feature can help you improve how your data is presented and make it easier to communicate your results.

Social Media Management

While Raven Tools is focused on SEO performance and PPC management tools, the software also includes social media apps.

Therefore, it offers you all the social media tools that you need to schedule and publish posts to social platforms, such as Twitter, Facebook, LinkedIn, and YouTube.

To access your social media accounts and schedule your posts, you should navigate to the “Social” section to get started. This feature makes it possible to manage your entire internet marketing effort from a single location. Lastly, these features can join other similar features to improve your SEO, streamline your marketing, and prove that your digital campaigns are working.

Conclusion

Raven Tools is a crucial app for any business that is serious about getting the most out of its digital marketing efforts. In addition to the also free displays, you can also use the more enhanced features of Raven Tools for another well known process – the keyword research and backlink process as well as even your hard core site audits.

We have provided you with Raven Tools on RankMarket that you can use for your SEO purposes containing all the features that are required to rank effectively and quickly. Buy Raven Tools now at RankMarket and scale your approach to digital marketing.

References:

Raven Tools Reviews, Ratings & Features 2024

https://www.gartner.com/reviews/market/seo-tools/vendor/raven/product/raven-tools 

Raven Tools Software Reviews, Demo & Pricing – 2024

https://www.softwareadvice.com/marketing/raven-tools-profile/