Moz Pro is a comprehensive SEO platform designed to offer a broader range of tools for improving website rankings and analyzing competitors, making it a more versatile choice than some other tools. From Moz or if you are looking for cheap access through RankMarket will be also very beneficial for users with flexible plans, strong keyword research, rank tracking and backlink analysis for all you need to rank higher faster.
What is the Moz Pro?
Moz Pro is an integrated suite of SEO tools designed by Moz to help businesses and digital marketers increase their organic search visibility. It integrates all of the vital SEO tools in one place, from keyword research and site audits to rank tracking, backlink analysis, and on-page optimization.
Moz Pro allows access to tools to discover the best keywords, rectify technical SEO problems, monitor keyword positions, profile backlinks, and create content according to best practices. The platform impressed with its ease of use, data accuracy, and norms like Domain Authority (DA) and Page Authority (PA) metrics.
Moz Pro is a platform for SEOs, agencies, and businesses that seek to gain ranking visibility in the SERPs, bring targeted traffic, and keep up with algorithm updates by taking a data-backed approach to decision-making.
Moz Pro: Official vs RankMarket Pricing Comparison
1. Pricing on the Official Moz Pro Website
Moz Pro offers four core subscription plans, each tailored to different user needs and budgets:
- Starter Plan – $39/month (annual billing)
For single-site owners or freelancers. You get 1 user seat, 1 tracked site, 50 keywords/mo, basic kW research, MozBar Premium, and 24/7 support.
- Standard Plan – $79–99/month (annual or monthly billing)
Ideal for small businesses. It includes one user, three tracked sites, 300 keywords monthly, backlink analysis, unlimited reports, competitor tracking, keyword research, site audits, and rank tracking.
- Medium Plan – $143–179/month (annual or monthly billing)
Suited for growing teams or small agencies. It includes two user seats, ten tracked sites, 1,500 keywords, branded reports, API access, campaign-level dashboards, historical data, and expanded feature limits.
- Large / Premium Plans – $239–599/month (annual or monthly billing)
Built for larger organizations and SEO agencies. These plans offer three (Large) to five (Premium) user seats, support for 25+ tracked sites, up to 3,000 keywords (Large) or unlimited (Premium), priority support, on‑demand site crawls, white-label reporting, predictive insights, and very high API quotas.
2. Pricing on RankMarket
RankMarket offers group-buy access to Moz Pro at highly discounted prices than fundamentals on the web page. Depending on what you choose, their packages range from $25 to $185. RankMarket holds this same access to shared users, giving RankMarket the ability to charge lower prices.
For example, within this pricing range, RankMarket actually finds the Moz Pro “Pro Large” plan, exposing the fully shared list of SEO tools available in Moz Pro. This option works for those who are looking to avail economical SEO services without acquiring exclusive access to the account.
3. Comparison Table: Official Website vs RankMarket
Feature | Official Moz Pro Website | RankMarket |
Pricing Range | $39 – $599 per month | $25 – $185 one-time or monthly (shared) |
Access Type | Dedicated user account | Shared access among multiple users |
User Seats | 1 to 5 users depending on plan | Shared users |
Number of Tracked Sites | 1 to 25+ sites | Dependent on plan, typically similar to official |
Keywords per Month | 50 to unlimited | Similar keyword access, but shared |
Support | 24/7 support (priority for higher plans) | Limited, support depends on RankMarket |
Features | Full Moz Pro features, including API access | Full features included |
Billing | Monthly or annual billing | Usually monthly or one-time payment |
Target Audience | Freelancers, SMBs, Agencies, Enterprises | Cost-sensitive users, freelancers, small teams |
4. Benefits of Purchasing Moz Pro via RankMarket
- For freelancers and small teams with a limited budget, Moz Pro features are available at a fraction of the official website plan price.
- By lowering the financial hurdle with a shared access model, users can utilize sophisticated SEO tools at a fraction of the cost without a big upfront investment.
- It simplifies the purchasing process often with flexible payment options that allow for more convenience when making a purchase.
- Users get complete access to the Moz Pro’s toolbox of SEO tools, from keyword research and rank tracking to site audits and backlink analysis.
- It also offers users on a budget the perfect option to get the same professional SEO tools without the premium subscription prices.
Core Features of Moz Pro
1. Keyword Research – Keyword Explorer
With access to a vast database of 1.25billion keywords, Moz Pro’s Keyword Explorer offers accurate monthly search volume, keyword difficulty (KD), organic click-through rate (CTR), and search intent stats — based on real user data, not scraped data.
Its Priority Score smartly balances volume, difficulty and CTR–so you can see the keywords that are most strategic to target. The Keyword Explorer also provides thousands of ideas (up to 1000 per search) for terms they can support gap analysis to show where related terms are already ranked per competitor.
2. Rank Tracking – Rank Checker
Countless users utilize the Rank Checker to monitor their keyword positions across Google, Bing, and Yahoo, which is important to keep track of ranking trends and how well campaigns are doing over time.
In addition to this, it also supports on-demand ranking checks, which is feature mainly useful after publishing or optimising content efforts. Centralized Campaign dashboard offers up consolidated reporting across projects and keywords.
3. Site Audits & On‑Page Grader
Moz Pro regularly crawls sites to identify common technical SEO problems (e.g. broken links, missing tags, duplicate content, crawl errors, etc.) and surfaces this information in a user-friendly report.
On‑Page Grader which works complementarity and analyzes individual pages for a target keyword and its best practices to provide prioritized, actionable recommendations to optimize meta tags, headers and image alt attributes.
4. Link Analysis – Link Explorer
Link Explorer (previously Open Site Explorer) checks over 35 trillion links in its index and provides a full backlink profile with DA, PA, Spam Score, and anchor text distribution.
It tracks total and referring domains, top pages, new and lost backlinks, updated on a daily basis. Link Intersect finds prospects by finding other sites pointing at competitors but not linking to the user, and then surfaces that list of links using the Link Intersect feature. Here, the Spam Score indicates the probability of spammy linking behavior, which is useful when monitoring link health and performing link clean-up activities.
5. Competitive & SERP Analysis
Moz Pro already has a Domain Overview panel that shows you all of your major competitors metrics like DA, PA, link counts, and traffic estimates. Explore by Site shows you competitors’ keyword rankings, and allows you to filter by search volume or difficulty.
As the name itself suggests, Keyword Gap Analysis directly compares the keyword portfolios with the competitors. This is where the SERP Analysis tool comes in, allowing you to analyze the top 10 pages ranking for any keyword, breaking down metrics such as DA, PA, and content type to guide your strategy.
6. Local SEO – Moz Local
Moz Local helps US, UK and Canadian businesses manage their local listings, maintain NAP consistency across directories, and track reviews. It helps you build them to help you rank better in map and local search results.
Pros & Cons of Moz Pro
Pros
- Moz Pro has a great user interface with an ease of navigation that makes complex SEO data more accessible for all levels of experience from the newcomer to the industry to the professional.
- It offers a 30-day free trial to experience its vast features without needing to spend your cash on it right away.
- SEMrush provides an all-in-one SEO toolset, which is great because you get keyword research, rank tracking, backlink analysis, site audits, competitive analysis, and everything you need to do your SEO work in one place.
- Moz Pro offers flexible campaign management: multiple sites and hundreds of keywords can be kept under a single campaign, which is perfect for freelancers, and small businesses, and works great for agencies too.
- The daily rank tracking feature delivers keyword ranking updates across major search engines, enabling users to respond quickly to changes and effectively adapt their strategies.
Cons
- Moz Pro is expensive, so it might not be affordable for freelancers/small businesses on a tight budget.
- Most lower-tier plans will restrict the amount of keywords and websites that can be tracked, pushing you to higher-priced plans for broader usage.
- The interface itself is easy to navigate, but certain advanced features have a learning curve, making them difficult to take full advantage of for complete SEO novices.
Who Is It Best For?
Moz Pro provides a comprehensive SEO tool created for diverse user personas. Readers learn who the main beneficiaries of its features are, making it easier to determine who it is a fit for in terms of the SEO goals the reader enters with.
Small Businesses and Beginners
If you are a small business owner or new to SEO, Moz Pro is perfect for you because it offers affordable pricing plans and an intuitive interface. Its easy-to-use interface streamlines the extensive processes involved in SEO, allowing individuals who may be new to the concept to conduct research of relevant keywords, monitor their search rank, and audit their site without the need for extensive technical know-how.
Intermediate SEOs and Freelancers
Moz Pro is more advanced and offers a wider range of tools to complete more technical tasks, and is therefore better suited to intermediate SEOs & freelancers. For SEO campaigns that need the depth that only professional tools will provide, the complete keyword explorer, backlink analysis, and competitive research options play nicely together, too. It allows to manage many clients or projects at the same time effectively.
Agencies and Larger Teams
Moz Pro higher-tier plans are perfect for agencies or larger teams looking to scale their SEO efforts. This includes support for multiple users, tracking dozens of websites, API features, priority support, and advanced reporting. This scalability allows agencies to run multifaceted campaigns efficiently while providing clients with granular insights.
FAQs & Troubleshooting for Moz Pro
What is the difference between Moz Pro and Moz Local?
Moz Pro is an at-a-glance keyword research, rank tracking, backlink analysis, and site audit toolbox for SEO. Moz Local, however, is focused solely on local business listings management and optimization, helping businesses put their info where it counts (primarily in the US, UK, and Canada). Moz Pro is for overall SEO performance, whereas Moz Local is more about local search visibility and reputation management.
Which Moz Pro plan is best for tight budgets or small teams?
The Starter or Standard plans are an excellent choice for those with small budgets or teams needing the best of both worlds — affordability and functionality. The Starter plan offers basic SEO capabilities intended for freelancers or solo site owners, and Standard plan that allows for more tracked sites as well as keywords is designed for the up-and-coming small business.
Are there limits on crawls and keywords in Moz Pro?
Yes, Moz Pro has hard and fast monthly limits on the number of keywords tracked and site crawls per month. Plans further from the top are more limiting, such as tracking fewer keywords and fewer site audits. For more demanding users, Higher tracking plans start with Medium or Premium plans, allowing for expanded or unlimited elements to be evertracked, too, as well as site crawls every 10 days, 3 days or daily.
What data reporting and export options does Moz Pro provide?
Users can create in-depth reports on rankings, audits, and backlink profiles with Moz Pro. You can generate different types of reports and export them on varied formats such as PDF and CSV, making it easier to share them with clients or team members. There is also automated reporting that is scheduled for continuous monitoring of campaigns.
To Sum Up
Moz Pro offers a comprehensive suite of SEO features, competitive pricing, and a risk-free 30-day trial which makes it our top pick for freelancers, small businesses, and agencies. Moz Pro features a less-modern interface compared to others and its database is also smaller than that of some more recent competitors, but they are still a solid and reliable solution in the SEO landscape.
If you want to get the best out of Moz, buying it from RankMarket is more cost effective while retaining important functionalities without having to use it from rankmarket.
Sign up for a 30-day trial of Moz Pro today and start optimizing your website for search.
Learn more:
Moz Pro Pricing
https://moz.com/products/pro/pricing
The Complete Guide to Moz Pro – Backlinko
https://backlinko.com/hub/seo/moz-pro
How To Use Moz for SEO: 5 Awesome Features
https://www.seo.com/tools/moz/
A Review of Moz Pro: Is This Pioneer SEO Tool Still Holding Up? – Systeme.io