What is Awario?

Awario is a powerful social listening and brand monitoring tool that empowers businesses to track mentions of their brand, industry, or even competitors on the web. With Awario, you can easily manage your reputation, analyze trends, and engage with your audience real-time by scanning billions of web pages everyday (social media, news sites, blogs and forums).
Key Benefits of Using Awario
- Awario has a large-scale monitoring solution which detects the mentions of given keywords over a range of online platforms, monitoring over 13 billion web pages every day.
- Instant Notifications: Users are instantly notified whenever their brand or related topics are mentioned, ensuring a quick opportunity to engage.
- Sentiment Analysis: Awario labels mentions as positive or negative (or neutral, more like) and gives businesses an idea of what people think of them and how they should react.
- Competitor Analysis: Businesses can monitor competitor mentions, identify market trends, and adjust their marketing approaches.
- Identify influencers: Awario pinpoints the important voices in an industry so it is easy for brands to collaborate with pertinent influencers.
- Custom Reporting: Generate reports to assess brand performance, monitor engagement, and prove ROI.
Author/Company Info
Awario – Web and social media monitoring software. Founded in 2015 and a spin-off from another product called SEO PowerSuite for which this has been a subscription business.
Awario’s founders started out by building technologies for web data crawling and indexing. Their ambitious aim was to “develop a web search engine that gave brands access to what consumers were saying online [news, forums and social sites etc]”.
Awario began as a handful of scripts but it grew into a full-blown project as the business added more features and incorporated a team of professional developers. Launched officially in 2018, the tool has since shot up, with revenue growing over 800% in a single year.
From local, tiny businesses, to such corporations as Chanel, SAP, and Typeform, you can find Awario clients among more than 6,000 companies around the globe.
The team at Awario sound like a bold bunch, because as the user reviewing the social media intelligence and analytics category on G2Crowd incites, the founders and everyone working on Awario are taking an almighty swing at creating “araucous project,” that might actually change the social media analytics and intelligence game for good.
Awario, which was started as a humble side project, eventually grew into one of the best social media monitoring tools thanks to the amazing work of a team of bright and driven minds, creating new unique features, and enhancing the tool in every way possible.
Key Features of Awario
Real-Time Monitoring
With Awario, you get real-time monitoring, or in other words, it scans the web around the clock for mentions of your specified keywords. This functionality is built to keep users updated immediately on relevant conversations so that they can act in a timely manner on customer feedback, industry happenings, and potential business opportunities. Being informed can help businesses interact with their audience when needed, and manage their online reputation.
Sentiment Analysis
With this, the platform contains an inbuilt feature of sentiment analysis carrying out the analysis of the tone of the mentions and categorizing them into positive, negative or neutral. This is a great feature for businesses to better understand the perception of the public regarding their own brands, products, or services. Armed with these insights, companies will be able to make informed decisions, pivot their marketing strategies, and potentially avert crises before things get out of control.
Competitor Analysis
Awario also enables users to track competitors by monitoring their mentions across different platforms and analyzing this data. The added perk is that it gives you an idea of how your competitors are doing overall and how well they are engaging customers. Identify a competitive position and become more defined in targeting prospects and closing sales.
Reach Metrics
It helps users know the impact of conversations happening online through reach metrics. These metrics let you know how many people are actually talking about or listening in on a given conversation. With audience size and influence, businesses can give preference to mentions with more weight and maximize brand visibility.
Organized Mentions
Awario helps with social media management by neatly arranging the mentions. Retweets and shares are aggregated under a single post, and various mention types are placed in folders. This systematic procedure makes it easier to track the content, so it becomes easier for the businesses to monitor how they managed at their interaction with the consumers and what they should do next to make sure that none of the engagement gets unnoticed.
Negative Keywords
It also has a negative keyword tool which allows you to eliminate mentions that are not relevant from the results you get with your monitoring. Businesses can reduce time spent sifting through irrelevant data by ensuring alerts pertain solely to discussion that matters through excluding unrelated conversations.
Multi-Device Access
Awario is accessible from anywhere and you can use it both on your computer and on a mobile device to check social media via a smartphone or a tablet as well. This adaptability means users are able to stay on top of mentions, trends, and their audience from anywhere. This means businesses can continue engaging with conversations online while at the office or on the move.
Email Alerts
Customised email alerts are also available, in which users can opt to receive daily or weekly round-ups of new mentions. This ensures that key interactions never fall through the cracks when users can not constantly be on the platform. If the business receives an email update, they know that action is required to act on important conversations and to stay engaged online.
How Much Does an Awario Account Cost?
Awario is a full-scale social listening and brand tracking tool that can assist you in monitoring brand mentions and interacting with your audience. Being aware of its subscription plans, the advantages of long-term commitments, and other purchasing alternatives gives information to help you make a decision.
Awario Pricing at official website:
Awario has a three-tier pricing model – Starter, Pro and Enterprise.
- The Starter plan also has an annual version that reduces the $49/month to $29 per month. Because of its affordability, it has the least amount of utilization restrictions. Beginner users can track 30,000 fresh inbound references each month and an unlimited number of installs, but no more than 5,000 monitored mentions for each install. In addition to that, every premium function, download/share of reports and the export of data is restricted to one team member using this approach.
- Pro plan $149 per month, or pay upfront at $89 per year and $149 thereafter. Advantages of the starter plan + Additional functionality & features. Pro users who track up to fifteen subjects with as many as fifteen thousand stored mentions. In addition, 100,000 newly-referenced terms are surveyed on a monthly basis. A Pro upgrade — while allowing data imports and shareable reports — is deficient in so many key features and white-label PDFs.
- A $399 Enterprise plan will cost you $249 monthly after an annual payment. While it may be the most costly set plan offered by Awario, it provides users with the latest features and the most stringent usage limits. Enterprise subscribers can monitor up to 100 subjects, with up to 50,000 mentions of each. You will be able to use Awario to its full capacity, get free white-label reports, access the API, and the Account Manager. Now they also make it possible to monitor for free up to one million new mentions per month.
Should you be in need of a custom solution, Awario sales team can provide you with a quote. A free trial is offered for a limited time and allows users to use the Starter plan.
Comparison of RankMarket Pricing vs. Official Pricing for Awario
Awario Premium is $32.5/month and you can get that on RankMarket compared to $162/month for official Pro plan which is €149 (~$162)/mo. But while they all offer feature set ranked by RankMarket, none of them are offered such full functionality, diligence, sentiment analysis, and team collaboration built in, as are provided by official plan. Businesses that need expansive monitoring on their brand track should question if rank market has all these attributes to order suitable for them.
Feature |
RankMarket [Group Buy] |
Awario Pro (Official Pricing) |
Price (Monthly) |
$32.50 |
€149/month (~$162) |
Long-Term Plan Benefits
Annual subscription plans are much cheaper on Awario. Users may secure savings of as much as 40% over monthly payments by opting for an annual billing cycle. This not only brings the total costs down, but also means you can take advantage of Awario features without interruption for a year.
Why Buy Awario from RankMarket Instead of the Official Website?
Awario offers a different way of purchasing on RankMarket and it is usually cheaper. Take a look at the example from RankMarket who sells the [Group Buy] Awario Premium plan for $32.50 Although this provides cheaper option, please check the features and supported hes to make sure that they are part of this offering and are not from official plans. Buying via RankMarket is an affordable option for those, who want to use Awario at a lower price.
- Competitive Pricing: You can save a lot of money on your Awario account when you purchase through RankMarket instead of directly on the platform, while still getting full features.
- Genuine service provider: rankMarket is a trusted solution, and you will get dedicated customer support to have a smooth experience.
- Good Warranty and Refund Policy: Having a good warranty and refund policy secures the customers and gives them satisfaction and peace of mind with all purchases made.
- Eliminate Risks of Fake Accounts: Unlike buying from Rankmarket where a user may or may not get a genuine Awario account, they are assured of a verified account with low risk of a fake account with Rankmarket.
How to Purchase and Use an Awario Account from RankMarket
Product Demo Video
- You may also find a product demo video on RankMarket to give you a visual overview of Awario.
- Purchase Guide:
- Visit RankMarket’s Website: First, open the official RankMarket website.
- Step 1: Choose A Suitable Awario Plan – Pick the Awario plan that suits your needs the most
- Finalize Payment: Proceed through the secure checkout to complete the purchase.
- Account Details by Email: Users will receive their account details by email shortly after the operation has been performed.
- Warranty Policy:
- Exchange Policy: Nearby if you face any type of issues you can change your account inside of certain days.
- Technical Assistance: RankMarket provides technical support to assist users in addressing any issues or inquiries.
- Usage Guidelines:
- Do Not Share Account: Do not share an account with others to maintain the security of the account.
- Even a small violation of Awario terms of use could result in immediate termination of your account.
Who is Awario used for?
Awario offers different uses to multiple companies and those alike, it’s a highly versatile program and has been used for a plethora of different things. Below are the most notable users of Awario:
- Awario is commonly used by marketers and brand managers to track and analyze social media conversations and mentions associated with their brand, products, or services. It allows them to measure their brand reputation both in the background or through customer feedback along with opportunities for improvement and engagement.
- Social Media Managers: Social media managers use Awario to monitor, manage mentions, hashtags, keywords on different social media platforms. They can do things like engage in conversation with the community, stay on top of trending topics, and measure the success of their social media efforts.
- As an influencer Marketer: Awario is a great tool to keep a tab on what influencers are doing as it helps to monitor brand-related terms, hashtags, and mentions in online publications and social media posts. It can be used not only to uncover potential influencers but also to review influencer marketing results and track the performance of respective influencer campaigns.
- Customer Service Teams: Customer service teams are monitoring and answering every request, complaint, or feedback your customers are leaving on different websites thanks to Awario. This makes it easier for businesses to monitor and maintain their online public image, solve problems more quickly, and provide streamlined and effective customer service.
- Market Researchers: Market researchers may find Awario to be a priceless tool; Awario offers insights into customer interests and market opportunities, industry trends, and more. By carrying out industry-related keyword and topic tracking, researchers are able to learn important data needed to make educated decisions and to perform market research.
Pros & Cons
Having introduced Awario’s features, let’s turn to its primary pros and cons.
Awario pros
- More advanced features include: In addition to the standard analytics, reporting and mentions feed of a social media listening platform, Awario also offers some more advanced capabilities such as competitive benchmarking, boolean search operators, and lead monitoring.
- Vast database: The size of Awario’s database is one of its biggest highlights. This does not rely upon a single third-party data source like some of its competitors. It also indexes over 13 billion webpages with APIs on a regular basis.
- Reply from the app: The app that enables you to reply to your social media posts without leaving Awario.
- Update in real-time: Awario is activated 24/7 regardless of the plan. Some other social listening tools require a subscription to a disaster plan for real-time data and yet not in this case.
Awario cons
- Sentiment analysis is an inexact science: From time to time, Awario will categorize brand mentions according to an incorrect sentiment. Neutral statements are often given a positive, negative, or otherwise colored connotation. → This one is probably less likely to mess with your stats in an extreme way.
- Free trial: Awario offers a free trial, and by getting an upgrade, you can use it with all its features. You will not be able to view the Influencers report or any other analytic data including the sentiment graph.
How does Awario work?
Social listening and spying tool, Awario, will track and analyze the mentions of your business on social networks. The following is a comprehensive description of how Awario operates:
Step 1: Sign up for Awario
- Visit the Awario website to start your free trial.
- Complete all mandatory information and continue the registration process on the account.
Step 2: Create a project
- Start a project in Awario after registration.
- Define the name of the brand you want to track, with some kind of product info and other brands in your rivals in the field.
- Based on these details the social listening in alerts will be set.
Step 3: Adjust alert settings
- Once set up, you can modify the social tracking parameters in the project settings to ensure accurate results.
- Links, languages, countries, dates listened to, exceptions (for missing tags for examples)
- You can also customize your alert configurations with negative keywords, keyword formats, and blacklist/whitelist features, if you desire.
Step 4: Let Awario monitor social media
- Once you put up the alert settings, Awario will monitor social media all over the web: blogs, forums, reports, reviews and the whole internet.
- Awario scours the web using its unique search methods and social media APIs and can crawl billions of pages daily to find even the slightest mention of your business.
- It provides live data and alerts consumers when key interactions have occurred.
Step 5: Explore your mentions
- The examination of Awario starts as soon as the brand mentions are collected.
- Classify and coordinate conversations by authors, dates; audience, mentions, conversations; as well as search and inbuilt filtering features.
- You can then filter these results by sentiment, language, country, reach range, period and custom searches to get more specifics.
Step 6: Engage with mentions
- As far as using the app to respond to mentions right then and there, Awario also offers the option to reply via Author card (Personal info setup)
- You are encouraged to comment, like, share, respond to comments, and address followers, leads, and advocates of the brand.
Step 7: Analyze and take action
- With Awario insights, you will be able to analyze data, and craft new ways to boost your social media strategy, know what your customers feel and think about your brand, find new customers and influencers, and can monitor your brand online reputation.
- It helps you convert conversations on social media into actionable consumer listening data which is what makes it great.
Frequently Asked Questions
- What is Awario?
- Awario is a fully featured social media monitoring tool to track brands, competitors and market trends in real time.
- How do I purchase an Awario account?
- By clicking over to RankMarket’s website, users can buy an Awario account by choosing a relevant plan, making payment and receiving account information via email.
- What payment methods are accepted?
- With credit cards and any other digital payment platforms available for checkout, RankMarket usually takes all forms of payment.
- Is there a warranty or refund policy?
- RankMarket actually does have a warranty policy that provides exchanges within a set number of days if something goes wrong as well as end user technical support.
- Can I share my Awario account?
- No, users are not to log in to someone else’s Awario account, which can create both security and violation issues of the terms of use.
- What support is available if I encounter issues?
- To answer any questions or solve problems related to Awario accounts, RankMarket provides users with dedicated technical support.
- Are there any limits on the Awario account usage?
- Depending on the plan being used, Awario maintains limits on data usage and account features in accordance to our terms of use, and users are invited to abide by them.
Conclusion
With its state of the art monitoring capabilities, advanced analytics, and effortless integration services, Awario gives businesses the tools they need to manage the conversation that surrounds their business so as to keep their online reputation and competitive advantage intact.
With a variety of customization settings in the notifications and personal insights, companies can effectively pull through people who matter to their business and make strategic decisions ultimately opening the door for your company to grow, utilizing Awario.
Awario is a must-have tool for every business that aims to improve its online presence due to its unique characteristics. Visit RankMarket right away and find out more about the lowest possible prices and package types that work best for your business needs and enable Awario to reach its full potential.
References:
Awario Review 2024: How Good Is This Social Listening Tool? – Adam Connell
https://bloggingwizard.com/awario-review/
Awario Brand Monitoring Software: 2024 Review – Stephanie Hood