Captivate Your Audience with Visual Storytelling + OTOs

Student Materials

1. Course Book (Student Guide) (7,206 words, 63 pages) – Provides content and activity instructions for creating self-study courses, eCourses, or workshops. Equivalent to a $2,000 course on course creation.
2. Action Guide (29 pages) – Helps students apply what they learn for customer satisfaction.
3. Visual Storytelling Case Studies Worksheet (10 pages) – Practice the 5-Point Storytelling Framework with various story techniques.
4. Marketing Message Worksheet (4 pages) – A tool to craft your visual storytelling key message.
5. Editable Canva Visuals – Templates featured in the Course Book for customization.
6. Summary Cheat Sheet (2,796 words, 28 pages) – Quick reference for students and instructors, saving time compared to revisiting the Course Book or videos.
7. Graphics (36) – Illustrations used in the Course Book and slideshows, providing visual representations of concepts.
8. Course Overview Infographic – Visual representation of all course modules and lessons for easy tracking (available in .pptx, .pdf, & .png).
9. Course Roadmap – Visual guide showcasing students' progress and key milestones throughout the course journey (in .png & editable Canva template).

Instructor Materials

1. Slideshow (159 Slides) – A pre-made presentation for classroom, webinar, or video use. Simply open your slide program or screen recorder and begin teaching or recording. Valued at least $500 in savings and hours of preparation time.
2. Speaker Notes – Detailed script and guidelines to help you deliver your presentation effectively. Just personalize with your language and examples.
3. Evaluation Form – Gather feedback from students to tailor the course to your audience's needs and create enthusiastic supporters.
4. 5 Course Delivery Email Templates – Customizable templates for successful course delivery. Adapt them to match your style and course details, then integrate them into your autoresponder.

Lead Generation Materials

1. Assessment: Evaluating the Effectiveness of Your Visual Storytelling in Marketing (948 words, 6 pages) – A tool to attract new subscribers to your email list, boosting course sales ($550 value).
2. 5 Opt-In Follow-up Emails – Increase credibility and course sales by engaging leads effectively, saving time and improving conversion rates ($500+ value).
3. 5 BONUS Blog Posts – Pre-written content to ignite discussions on your blog, generating excitement for the course ($1000+ value). Additional Resources:

• How to Utilize Storyboards for Planning Visual Storytelling Campaigns (566 words)
• Infographics in Action: Simplifying Complex Ideas through Engaging Graphic Storytelling (574 words)
• Leveraging Before & After Visual Storytelling to Highlight Product Benefits (563 words)
• 7 Common Mistakes in Visual Storytelling to Avoid (530 words)
• Tailoring Visual Stories for Various Media Platforms (534 words)

4. BONUS Social Media Posts & Images – 20 ready-to-use tips and images for social media sharing.

Sales Page Copy

• Utilize your preferred landing page template and input the sales copy text directly, tailoring it to match your voice and connect with the specific needs of your audience. We offer placeholders and guidance on customizing the text to enhance conversion rates and drive more sales.

PLR Course Introduction

• Introduction – Kickstart your students' journey with an energizing overview that sets their stage for success. This module will motivate your students to jump right into the course as they set their business goals and recognize the power of visual storytelling.

Module 1 – Harness the Impact of Visual Storytelling in Marketing

In this first module, you’ll have your students determine how to use visual storytelling to connect emotionally with their audience. This will help your students to establish a memorable brand, communicate their messages more effectively, and ultimately increase conversions.

Module 2 – Fundamentals to Implement in All Your Visual Stories

• Lesson 1: Storytelling Methods and Framework – pick the most appropriate method for your target audience and apply a structured framework to ensure it flows logically.
• Lesson 2: Pick the Best Visuals for the Job – through applying design essentials and researching target audience preferences.

Module 3 – Create Your Visual Story Step-by-Step

• Lesson 1: Step 1 – Set a Goal for Your Story – and make it measurable
• Lesson 2: Step 2 – Describe Your Target Audience – so that you're totally clear about who your story is for before you draft it
• Lesson 3: Step 3 – Draft Your Message – and align with your story’s objective
• Lesson 4: Step 4 – Draft a Storyboard for Your Narrative Outline – to map out the logical progression of your story
• Lesson 5: Step 5 – Create Visuals That Tell Your Story – ensuring they are center stage
• Lesson 6: Step 6 – Publish Your Story – in places where it will resonate with your audience

Module 4 – Measure Your Story's Impact

In Module 4, you’ll show your students how to measure the impact of visual storytelling on their marketing objectives using simple metrics.

Module 5 – Next Steps

In this final module, you’ll have your students start using their data to adapt and improve their visual storytelling. You'll also have them plan future action steps so they can achieve and exceed the goals they set for this course.