[Group Buy] Sponsorship Marketing: Two Paths to Success + OTOs

What is Sponsorship Marketing: Two Paths to Success?

Sponsorship Marketing: Two Paths to Success is designed to help small businesses expand their audience, brand, and sales through strategic sponsorships. It provides valuable insights for businesses that want to either seek sponsors or become sponsors themselves. The course offers comprehensive materials to guide participants through both sides of the sponsorship process, enabling them to create successful partnerships and leverage sponsorships as a powerful marketing tool for growth.

Includes the following brandable, editable materials:

• Student Course Book and Cheat Sheet
• Action Guide, Worksheets, Template, Prospect Tracker, and more
• Slideshow with Speaking Notes
• Complete course funnel to attract leads and generate sales!

Sponsorship Marketing: Two Paths to Success Features:

FE – Sponsorship Marketing: Two Paths to Success – $97

Introduction

Kick off the journey with a motivating overview, setting clear course goals and demonstrating the power of Sponsorship Marketing. Students will learn how to strategically manage sponsorships for maximum business growth.

Part 1: Become a Sponsor

Module 1: Choose the Best-Fit Opportunity

Help your audience find sponsorship opportunities that align with their brand and audience.

• Lesson 1: Set Your Sponsorship Goal
  Decide on the objectives you want to achieve, define your target audience, and determine what type of sponsorship aligns with your goals.

• Lesson 2: Research Potential Sponsorship Opportunities
  Learn how to find sponsorships that will effectively reach your target audience and match your brand values.

• Lesson 3: Seal the Deal
  Master the art of negotiation, ensuring terms benefit both parties involved.

Module 2: Measure and Analyze Sponsorship Performance

Equip your students with tools to track sponsorship success and ensure goals are met.

• Lesson 1: Pick Metrics
  Identify the key metrics that will measure the most important outcomes for your business.

• Lesson 2: Maximize Your Sponsorship Investment
  Learn the importance of following up and maintaining a long-term relationship with your sponsorship partners.

Part 2: Find a Sponsor

Module 3: Identify Potential Sponsors

Guide your students through the process of finding sponsors whose goals align with their own.

• Lesson 1: Define Your Sponsorship Needs
  Identify what kind of support your business requires to attract the right sponsors.

• Lesson 2: What Sponsors Are Looking For
  Create an appealing sponsorship proposal that highlights clear mutual benefits for both parties.

Module 4: Create a Compelling Sponsorship Package

Help your students craft and deliver a compelling proposal to potential sponsors.

• Lesson 1: Position Yourself
  Teach how to define what makes your brand unique.

• Lesson 2: Prepare and Make Your Pitch
  Create a persuasive pitch that showcases the benefits of sponsoring your business.

• Lesson 3: Finalize Your Agreement
  Learn how to address objections, set metrics, and seal the deal.

• Lesson 4: Keep Contact
  Build lasting relationships by thanking sponsors and offering additional value.

Module 5: Manage Sponsor Relationships

Teach how to build strong, lasting relationships with sponsors through clear communication and conflict management.

Module 6: Next Steps

Ensure students are ready to continue their sponsorship journey with a plan for nurturing relationships, researching new opportunities, and setting future goals beyond the course.

OTO1 – Sponsorship Marketing: Two Paths to Success – Course Quizzes – $19

• Enhance your course with engaging quizzes for each module, perfect for testing students’ knowledge or sparking discussions in live sessions. Easily integrate them into platforms like Teachable, Podia, or WordPress using tools like Thrive Quiz Builder. Simply upload the questions, set correct answers, and create interactive learning experiences effortlessly.

OTO2 – Budget-Friendly Sponsorship Ideas and Messaging Toolkit – $27

• Facilitator Instructions – Detailed ideas and instructions for delivering the toolkit (in Word).
• Student Workbook – A place for students to jot down their thoughts, ideas, and reflections during the workshop (available in Canva and Word).
• Slides – Visual aids to support your speaking points in a live session or as a summary (in Canva).
• Follow-up Emails – Pre-written emails to send to students after they sign up.
• Opt-in Page Copy – Customizable copy for your opt-in page.
• Social Media Posts and Images – Ready-to-use posts and images for promoting your session on social media.

What you’ll get in Sponsorship Marketing: Two Paths to Success:

Here’s a breakdown of what you’ll receive:

Student Materials

• Course Book (Student Guide) – A 9,175-word guide to create a self-study course, eCourse, or workshop.
• Action Guide – A 41-page resource to help students take action on what they learn.
• Sponsorship Fit Evaluation Checklist – 2 pages to assess sponsorship opportunities.
• Prepare Your Sponsorship Offer – 8 pages to help prepare for meetings with potential sponsors.
• Sponsorship Agreement Template – A customizable 9-page sponsorship agreement template.
• Sponsorship Results Analysis Case Study – A 7-page case study with questions and advice.
• Sponsor Prospects List (Spreadsheet) – A spreadsheet to track progress with sponsorships.
• Align Your Needs with Your Sponsor’s Goals – 8 pages to evaluate the fit of sponsorship opportunities.
• Your Sponsorship Pitch – A 7-page step-by-step guide to create your pitch.
• Subjective Assessment Worksheet – A 5-page worksheet to assess your sponsorship experience.
• How to Handle Conflict in Sponsorship Relationships Case Studies – 13 pages with scenarios and advice.
• Summary Cheat Sheet – A 38-page, 4,079-word quick reference guide.
• Graphics & Templates – 44 graphics and 7 editable Canva templates.
• Course Overview Infographic – A visual overview of all modules and lessons.
• Course Roadmap – A high-level visual guide through the course.

Instructor Materials

• Slideshow (189 Slides) – A ready-made presentation divided by module.
• Speaker Notes – Full script and instructions for presenting or recording.
• Evaluation Form – To gather student feedback for customization.
• 5 Course Delivery Email Templates – Customizable emails for course communication (welcome, module/lesson updates, feedback, etc.).
• Implementation Guide & Instructions – Help for choosing the right delivery method for your audience.

Lead Generation Materials

• Lead Magnet: Sponsorship Fit Assessment – A 12-page quiz to attract potential customers.
• 5 Follow-up Emails – Pre-written emails to increase engagement and convert leads.
• BONUS Blog Posts – 5 pre-written posts on sponsorship marketing topics to generate excitement for the course.
• BONUS Social Media Posts & Images – 20 tips and images to promote the course on social media.

Sales Page Copy

• Sales Page Copy Template – A customizable template to convert visitors into customers.

The course contents are delivered in docx, pptx, xlsx, and Canva templates for easy access and customization.

Pros of Sponsorship Marketing: Two Paths to Success:

• Affordable for Small Businesses: Even with a limited budget, small businesses can use sponsorship marketing, often with in-kind partnerships that exchange products or services for visibility.
• Increased Brand Awareness: Sponsorships can boost visibility by associating with events, causes, or influencers that align with your brand’s values.
• Credibility and Trust: Partnering with well-known brands or businesses can help build credibility and trust among your audience.
• Access to New Audiences: Through sponsorships, businesses can tap into new audiences they wouldn’t normally have access to, whether locally or through niche influencers.
• Customizable Learning Materials: The course is fully customizable, allowing you to tailor the content to your own brand and audience.
• Hands-On Learning: The course offers practical, step-by-step activities that allow students to immediately apply what they learn to their businesses.
• Quick Launch Potential: You can launch your own signature program quickly, with materials designed to be editable and ready to go.
• Revenue Generation Opportunity: By offering the course, you can add an additional income stream, either as a standalone product or as part of a larger offer.
• Build Strong Client Relationships: The course helps deepen relationships with clients by offering them valuable, actionable training that leads to tangible results.

Cons of Sponsorship Marketing:

• Time-Consuming Negotiations: Finding the right partners and negotiating clear deals can take time and effort, particularly for those new to sponsorship marketing.
• Dependence on Partner Success: Your success is somewhat dependent on the partner’s reputation and the outcomes of the sponsorship arrangement.

Who Should Use Sponsorship Marketing: Two Paths to Success?

This course is ideal for:

• Small Business Owners: Whether you’re looking to seek sponsors or become a sponsor yourself, this course helps you build brand awareness, trust, and credibility with limited resources.

• Coaches & Consultants: If you’re guiding clients on how to grow their business, this course will equip you with the tools to teach them how to leverage sponsorships for visibility and credibility.

• Marketing Professionals: Use this as a ready-to-go course for your clients to show them how to find and offer strategic sponsorships to expand their reach.

• Content Creators & Influencers: Those looking to monetize their audience by becoming sponsors or attracting sponsors for their content can benefit from this course.

• Event Organizers: If you’re hosting events, this course will teach you how to find sponsors to enhance your event’s visibility and funding.

• Freelancers: Offering this course to your clients as an additional service will increase their understanding of sponsorship opportunities.

Conclusion

Sponsorship Marketing: Two Paths to Success offers a valuable opportunity to enhance your marketing efforts. By purchasing a license, you gain full editing rights to customize the content, adding your personal brand and transforming it into various formats.

With over 30 years of instructional design experience backing the course, you can confidently teach and implement the strategies. Don’t wait – group buy Sponsorship Marketing: Two Paths to Success at Rankmarket today and start your journey to success!