What is PowToon?

Powtoon is an intuitive content creation platform that combines the power of AI with an easy-to-use drag-and-drop interface, allowing anyone – even those with no knowledge of graphics or video editing – to create professional, eye-catching videos.
No more “typing prompts and hoping for magic” like when working with many other AI tools. With Powtoon, users truly control every detail of their product – from visual style, brand colors, to character voice and expressions. This is why more than 42 million users worldwide, including hundreds of Fortune 500 businesses, choose Powtoon as an integral part of their communications and training strategies.
Key Powtoon Features
1. Drag and Drop Interface
PowToon’s interface is designed to be extremely intuitive and user-friendly, with a flexible drag and drop mechanism. You just select the object – image, text, character, icon… – drag it into the frame, arrange its position, add effects if you want, and… that’s it!
This simplicity doesn’t take away from the depth of the product. On the contrary, it helps you focus on the story and message you want to convey, instead of wasting time on technical aspects. A student can create an impressive presentation. A teacher can illustrate a lesson vividly. And a marketer can launch an eye-catching promotional video in just a few hours.
2. Huge Resource Library
Not good at drawing? No problem.
Don’t have any images or videos to use? No problem.
PowToon provides you with hundreds of pre-made video templates, professionally designed, divided into specific purposes such as: personnel training, product introduction, business presentation, marketing, education, internal communication… You just need to change the content according to your needs.
Not stopping there, the platform also owns a library of more than 115,000 royalty-free HD videos, thousands of images, background music, sound effects, customizable animated characters (from hair color, clothing style to facial expressions).
3. The Power of Artificial Intelligence
If in the past, creating a video required a whole team of screenwriters, editors, sound recorders, graphic designers… now, you can do all of that – thanks to PowToon’s AI.
Some outstanding AI features that are making the user community “crazy”:
- Convert text to image: You just need to enter a few lines describing the idea, PowToon will automatically create suitable, high-quality illustrations.
- Video avatar with AI character: Choose a character, choose a voice, enter the script content – and PowToon will create a video where the character “talks” like a human real, expressive and accurately synchronized.
- Text-to-speech (TTS): No need to find a voice actor, just enter the text – PowToon will create natural, multilingual voices, with customizable speed and emotion.
- Automatic subtitles and translation: The system will help you create standard subtitles and translate into multiple languages, making it easier than ever for your content to reach international markets.
4. Brand Consistency
For businesses, a video is more than just an image – it’s a brand message. Understanding this, PowToon offers a powerful set of brand customization tools.
You can upload your logo, choose your brand colors and fonts, and create your own video templates for your company. Furthermore, the “brand lock” feature helps ensure that team members adhere to the brand identity, creating consistency from start to finish.
In terms of security, PowToon is ISO 27001 certified, GDPR compliant, and stores data on the cloud systems of Amazon Web Services and Microsoft Azure – two names that guarantee data safety and stability.
5. Easy to share
Once your video is finished, you can export it as an MP4, PowerPoint, PDF, or share it directly to YouTube, Vimeo, your company website, or popular social networks.
PowToon integrates with Google Drive, Microsoft Office 365, allowing for extremely convenient editing and team project management. This is especially useful for marketing teams, training departments, and internal communications departments – where collaboration and rapid updates are key.
Compare Powtoon Account Plans
Features / Plans | Free | Lite | Professional / Pro+ | Business / Agency | |
Price (annual) | $0 | $15month → 5 exportsmonth = $180/year | $40month (Pro) → 20 min video, 10GB ≈ $480/year; $60‑70months (Pro+) ≈ $720–840/year | $125months = $1,500/year (Business) | |
Credits/AI | – | 25 Credits/year – use AI | 80 Credits/year (Pro); unlimited AI & early-access tools (Pro+) | 350 Credits/year + AI + script writer + video assistant | |
Premium exports | With Powtoon logo | 5exports/month, remove logo | Unlimited | Unlimited | |
Maximum video duration | 3 min | 10 min | 20 min (Pro) / 20 min (Pro+) | 30 min | |
Storage storage | 100MB | 2GB | 10GB (Pro+) | 100GB | |
Content Library | Free | Limited | Premium assets & templates | Premium + build-branded content | |
AI Features | – | Text‑to‑speech, avatars (via credits) | Text‑to‑speech, avatars, text‑to‑image, text‑to‑video, script writer, video assistant | All AI + lip‑sync + camera movement | |
Dubbing & lip-sync | – | No | Yes (via credits) | Yes | |
Camera Movement | – | No | No | Yes | |
Custom branding | – | Custom logo | Custom font/logo upload not supported | Yes (font, custom logo, brand control) | |
Commercial publishing rights commercial | Yes | Yes | Yes | Yes | |
24/7 Support | Yes | Yes | Yes | Yes | |
Full HD 1080p | Yes | Yes | Yes | Yes | Yes |
Privacy tu | Yes | Yes | Yes | Yes |
Where to buy a cheap Powtoon Pro account?
At the moment, the official price of the Powtoon Pro (Professional) package listed on the website is about $480 per year. With such a cost, many individuals, freelancers, startups or even teachers find it difficult to pay.
However, when you buy a shared Powtoon Pro account at RankMarket, the price is only $177/year – only about 1/3 of the original price! This is a shared license account – but still ensures full premium features, long-term renewal support and full technical priority.
Isn’t that great?
As a shared account (shared license), users will still have access to most of the most special features of the Pro version.
Why should you choose to upgrade Powtoon Pro at RankMarket?
RankMarket is not only a place to “buy software together”, but also a community that supports and shares copyrighted tools for creative users. Reasons why thousands of customers trust RankMarket:
1. Reputable, clear, quick support
- There is a policy of changing accounts if there is an error, quick technical support during business hours.
- There are detailed instructions, helping you get acquainted with Powtoon in just a few steps.
2. Save millions of dollars every year
- Only $177/year, much cheaper than buying directly from abroad.
- Suitable for individuals, freelancers, teachers, small-scale marketing agencies.
3. No need to worry about international payments
You won’t need to create an international visa card, declare taxes or worry about complicated verification steps. RankMarket supports and guarantees everything.
How to create an animated video in less than 10 minutes with Powtoon
It may sound “unrealistic”, but creating a professional animated video in less than 10 minutes is completely true – if you know how and have an effective support tool like Powtoon. Instead of spending hours fiddling with effects, editing, or dubbing, you can now complete the entire process in just a few basic but extremely effective steps.
Step 1. Start with… a story
Contrary to popular belief, making a video shouldn’t start with flashy images or effects. The core of any great video is a good story. Think about who your audience is? What are they interested in? And what do they want solved?
Powtoon suggests a simple 5-step scriptwriting formula:
- Clearly identify your target audience in the opening sentence.
- State a problem they are facing – something they can relate to.
- Offer a solution – the product, service or message you want to convey.
- Demonstrate value with examples and real benefits.
- Make a clear call to action: “Visit the website”, “Sign up now”, “Contact us for a special offer”.
The story doesn’t need to be elaborate – it just needs to be true and enough to touch the emotions or real needs of the audience watch.
Step 2. Record your voiceover
Once you have your script, try reading it and recording it in your own voice – it doesn’t have to be professional, just clear and natural. Powtoon has its own audio manager so you can record directly or upload files. If you want higher quality, you can use software like Audacity or hire a voice artist on Fiverr for just a few dollars.
The important thing is that you have a voice guide – the basis for synchronizing the images and duration of the slides later.
Step 3. Divide the video into segments (slides) and align the timing
Like editing a movie, you need to divide the video into small segments – each segment corresponds to a part of the content in the voiceover. Powtoon allows you to drag and drop easily to align the appearance and disappearance time of each character, icon, text… to match the recorded voice-over perfectly.
Just listen and drag the time bar – simple, intuitive and extremely accurate.
Step 4. Add visual elements to “breathe life” into the video
This is when you explore Powtoon’s extremely rich library of images, characters, icons and transition effects. Depending on your brand or goals, you can choose a fun, professional, modern or even minimalist animation style.
Just drag and drop the elements into the slide, adjust the position and display time – your video is almost done.
With just 4 basic steps, from an initial idea, you can create an animated video in just 10 minutes – with a script, a voiceover, vivid images and conveying the message you want.
Who should use Powtoon Pro account?
- Individual content creators (YouTubers, TikTokers): Create storytelling videos, intros, tutorials.
- Teachers, lecturers: Create lively, easy-to-understand lectures that attract students.
- Small and medium-sized enterprises (SMEs): Create product introduction videos, internal training, project presentations.
- Marketing Agency: Create dozens of customer videos every month without a video editing team.
- Non-technical people: Don’t know how to edit videos but can still make great videos.
Some frequently asked questions (FAQs) about Powtoon Pro at RankMarket
1. Are there any limitations with a shared account?
→ No. You can still use all the features of the Pro version (except for customizing personal email, changing password). All access to advanced features such as text-to-video, AI avatars… are still available.
2. Will someone else edit your video?
→ No. Each person has their own workspace. The account is shared but the content is separate.
3. Will you lose your account in the middle?
→ No. RankMarket commits to 1-year support, with backup and regular renewal. If the account fails, we will change to another equivalent account.
4. Can you export videos without watermark?
→ Yes! Completely logo-free, no trace of Powtoon like the Free version.
5. Can you export high-resolution videos?
→ Yes. You can download videos in Full HD 1080p resolution, suitable for both TV and YouTube.
Conclusion
According to RankMarket’s review, Powtoon is one of the easiest and most powerful animated video creation platforms available today, especially for non-professionals. The drag-and-drop interface, huge template library, modern AI features, and brand customization capabilities make Powtoon truly an “all-rounder” tool for anyone who wants to make videos without technical skills.
Not only that, when purchasing through RankMarket, you not only save a lot of money but also experience full copyright features without worrying about security or international payments. This is the perfect solution for individuals, small businesses, teachers, or anyone looking for a professional yet simple video tool.
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