[Group Buy] Mangools – KWFinder

Developed by the Mangools team, KWFinder is an easy-to-use but powerful SEO tool used by thousands of marketers, domainer, blogger, and small business owners around the world. Its clear and easy-to-use interface helps users locate the low-competition, high-potential keywords. KWFinder delivers keyword suggestions, trends, and SERP analysis in one smooth dashboard, whether your market is worldwide or local. KWFinder is now at RankMarket for you to enjoy with affordable group-buy pricing & local support which makes this tool a perfect keyword research solution for folks who loves SEO at budget.

What is KWFinder?

KWFinder is a popular keyword research tool developed by the SEO software company Mangools. It was the first tool launched by Mangools back in 2014 by founder Peter Hrbáčik.

The tool is designed to simplify the process of finding keywords that websites can realistically rank for on search engines. In essence, KWFinder helps you discover profitable keywords – especially long-tail search terms – by providing search volume data, competition levels, and other insights for each keyword query.

From its inception, KWFinder’s development purpose was to make SEO keyword research accessible and user-friendly for a broad range of users. It’s not a standalone product; KWFinder is part of the five-tool Mangools SEO toolkit, which also includes SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

Together, these tools cover various SEO needs (keyword research, rank tracking, backlink analysis, etc.), but KWFinder remains the flagship component focused on keyword discovery and analysis.

Key Features of KWFinder

KWFinder’s core features revolve around generating keyword ideas and providing rich metrics to evaluate those ideas. Below we break down its key functionalities and how they benefit SEO research:

Seed Keyword Research

At its most basic, KWFinder allows you to enter a “seed” keyword (any term or phrase related to your niche), and it will return hundreds of related keyword suggestions. For each keyword suggestion, KWFinder displays vital metrics including:

• Search Volume – the average number of searches per month for that keyword. This tells you how popular a query is.
• Cost-Per-Click (CPC) – the average cost advertisers pay per click for ads on that keyword. A higher CPC can indicate commercial intent (valuable for PPC or monetization analysis).
• PPC Competition – a score or indicator of how competitive the keyword is in paid search (how many advertisers are bidding on it).
• Keyword Difficulty (KD) – an SEO difficulty score (0–100) estimating how hard it would be to rank on the first page for that keyword. (We’ll discuss KD in detail shortly.)

What makes KWFinder especially handy is the powerful filtering options it offers. You can refine the huge list of suggestions by applying filters such as:

• Location – Narrow down keywords to a specific country, region, or city to do local keyword research. For example, find keywords that people search for in Vietnam or in New York City specifically.
• Language – Focus on keywords in a particular language (KWFinder supports many languages, including English, Spanish, Vietnamese, and more). This is useful for multilingual SEO targeting.
• Search Volume range – Set minimum or maximum monthly search volume thresholds to filter out too-popular or too-obscure terms.
• CPC or PPC Competition range – Filter keywords by advertising value or competitiveness, if you have specific monetization goals.
• Number of Words – Filter by keyword length (e.g. only show long-tail keywords with 4+ words). This helps in finding longer, more specific queries that often have lower difficulty.

Additionally, KWFinder shows a trend graph for each keyword suggestion, indicating its search popularity over time (more on this in section 2.4). All these features make it easy to go from a broad seed idea to a refined list of target keywords.

For example: starting with a seed like “SEO tools,” KWFinder might suggest related terms (e.g. “best SEO tool for small business,” “free SEO keyword tool,” etc.) along with their volumes and difficulties, which you can then filter by region (like Vietnam vs. USA) or by difficulty score to find low-hanging fruit.

Competitor Domain Keyword Research

KWFinder isn’t just for keyword searches — it also lets you search by domain, turning it into a powerful competitor keyword analysis tool. By entering a competitor’s website or URL, you can see the top keywords they rank for on Google, along with key metrics like volume, CPC, PPC, and difficulty.

This is especially useful for discovering untapped keyword opportunities. For example, if you run an e-commerce store, you can analyze a larger competitor’s domain to find valuable keywords driving their traffic — some of which you may not have considered.

KWFinder also reveals which keywords you both rank for and those your competitors rank for exclusively. These gaps can guide your content strategy by showing areas where you can catch up or gain an edge.

Instead of guessing, you get real-world SEO data from a competitor’s perspective — a simpler, more affordable alternative to larger SEO suites.

To use it, toggle to “Search by Domain,” enter the domain, select a location or language, and get a list of ranking keywords with full metrics to evaluate and target.

Keyword Difficulty Score

One of KWFinder’s standout features is its Keyword Difficulty (KD) score, which helps you gauge how competitive a keyword is in organic search (from 0 = easiest to 100 = hardest).

KWFinder calculates KD by analyzing the backlink profiles of the top-ranking pages on Google — using metrics like Domain Authority, Page Authority, Citation Flow, and Trust Flow from sources like Moz and Majestic. If page-one results are dominated by high-authority sites, the KD score will be high. If rankings are held by weaker pages, the score will be lower.

The KD metric is color-coded (green = easy, orange = moderate, red = hard), making it easy to spot low-competition keywords — ideal for new or smaller sites. For example, a KD of 15 (green) is far more achievable than a KD of 70 (red), which may be dominated by strong competitors.

Knowing KD upfront helps you focus on keywords you can realistically rank for, saving time and effort. KWFinder also offers a Relative KD feature that factors in your domain’s authority, giving you a more tailored view of which keywords are worth pursuing.

Keyword Trends & SERP Analysis

KWFinder goes beyond listing keywords — it gives context through trend data and SERP analysis, helping you choose smarter targets.

Keyword Trends: For each keyword, KWFinder shows a trend line (sourced from Google Trends or historical data) to reveal if it’s seasonal, rising, declining, or stable. This helps you avoid fading fads or spot keywords gaining traction. For example, “Christmas decorations” spike in December, while a steadily rising keyword could signal long-term potential. Trend charts help align your SEO strategy with timing and relevance.

SERP Analysis: Clicking on a keyword reveals the current top 10 Google results along with key SEO metrics like:

• Domain Authority (DA) and Page Authority (PA)
• Backlink counts
• Estimated monthly traffic
• Social shares (if available)
• Other metrics like Citation Flow, Trust Flow, and presence of rich snippets

This view lets you assess competition quality at a glance. If top results are dominated by high-authority sites with many backlinks, ranking will be tough. But if low-DA sites or forums are present, it signals an opportunity.

KWFinder answers: “Can I realistically rank for this keyword?” and “What would I need to beat the competition?” You can also open SERPChecker for deeper analysis, though the built-in snapshot often suffices.

In short, trend and SERP features make KWFinder more than a keyword list generator — they help you decide when and how to pursue a keyword based on real-time data and competitive landscape.

Pros & Cons of KWFinder

Like any SEO tool, KWFinder has its advantages and limitations. Let’s summarize the key pros and cons of using KWFinder (and the Mangools suite in general):

✅ Pros

• Beginner-Friendly Interface: Clean, intuitive, and easy to use — great for both SEO beginners and professionals. You can start researching keywords right away without a learning curve.
• Excellent for Long-Tail Keywords: Offers plenty of suggestions, including tabs for Autocomplete and Questions, making it ideal for targeting low-competition, specific phrases.
• Integrated SERP & Trend Data: Combines keyword metrics with SERP snapshots and Google Trends — all in one place for faster, more informed analysis.
• 5-in-1 SEO Suite: KWFinder comes as part of the Mangools suite, which also includes SERPWatcher, LinkMiner, SERPChecker, and SiteProfiler — adding strong value.
• Responsive Support: Mangools is known for reliable customer service and a solid knowledge base. Their support team understands SEO, which helps when troubleshooting or seeking advice.

❌ Cons

• Daily Limits on Lower Plans: Basic plans restrict keyword lookups (e.g., 100/day, 200 suggestions/search). This may suffice for bloggers but could be limiting for agencies or frequent users.

Who Is KWFinder Best For?

KWFinder is ideal for individuals and small teams who want an affordable, easy-to-use keyword research tool without sacrificing effectiveness.

• SEO Specialists & Digital Marketers: Great for keyword targeting, rank tracking (via SERPWatcher), and building lists. Ideal for freelancers or small SEO teams thanks to its intuitive interface and multi-seat plans.
• Content Marketers & Bloggers: Perfect for finding long-tail keywords, trending topics, and question-based queries to guide blog posts, FAQs, and SEO content strategy.
• Small Business Owners & Solopreneurs: Offers local keyword targeting and actionable insights without needing SEO expertise. The budget-friendly pricing makes it accessible to DIY marketers.
• Freelance Writers: Enhances SEO writing with relevant keywords and long-tail queries. Helps pitch content ideas backed by data.
• SEO Learners: Beginner-friendly with clear metrics and helpful tutorials, making it a great learning tool for those new to SEO.

KWFinder Pricing – Official Plans vs. Group Buy at RankMarket

KWFinder is available through Mangools’ subscription plans. Here we’ll outline the official pricing plans from Mangools, and then discuss an alternative many budget-conscious users consider: group buy access via services like RankMarket. Finally, we’ll compare the two options.

Official Pricing from Mangools Website

Mangools offers three main paid plans that include full access to KWFinder (plus the rest of the Mangools SEO toolkit). The pricing can be billed monthly or annually. If you choose annual billing, you save around 35% off the monthly rate. Below is a breakdown of the plans and their key limits (assuming annual subscription, which gives the best effective monthly price):

Plan	Price/month (billed annually)	Keyword Lookups / 24h	SERP Lookups / 24h	Tracked Keywords / day	User Seats	Backlink Data Limit
Basic	$29.90 per month	100	100	200	1	100,000 rows
Premium	$44.90 per month	500	500	700	3	500,000 rows
Agency	$89.90 per month	1,200	1,200	1,500	5	1,200,000 rows

(The above prices are the effective monthly cost when paying annually. Monthly billing is available too, but costs ~35% more. For instance, the Basic plan is $29.90 if paid month-to-month, vs. ~$14.95 if paid yearly in one go.)

All three plans include full access to all 5 Mangools tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) with the only differences being the usage limits as shown. Even the Basic plan gives you every feature, just with lower quotas.

KWFinder via RankMarket (Group Buy Option)

“Group buy” SEO tools have become a phenomenon for budget SEO practitioners. A group buy is essentially a shared account – a provider purchases a premium tool and then gives multiple users access to it (often through a shared login or special software), charging each user a fraction of the cost. RankMarket is one such marketplace that offers group buy access to many marketing tools, including KWFinder.

How RankMarket Group Buy Works: Typically, you purchase a short-term access pass or subscription through RankMarket for the tool(s) you want. They either provide you with a login to a shared Mangools account or access via a custom dashboard/browser extension. Because many people are sharing the cost, the price per person is very low compared to buying the tool officially.

For KWFinder/Mangools on RankMarket, they have options like:

• 1 Month Access – roughly $9.00 for one month, group-buy. (The price range depends on the specific package; sometimes it includes just Mangools, other times it might include a bundle of tools. It might even include the Premium tier features since they often use an Agency-level account to share.)
• 1 Month Year – about $77.00 (this might be for a month of access to not just KWFinder, but also big tools like Ahrefs, SEMrush, etc., via a shared account). RankMarket and similar services often bundle multiple expensive tools into one subscription – so for example, at ~$77/year you could get shared access to KWFinder + Ahrefs + SEMrush, which individually would cost several hundred dollars per month.

Suggested KWFinder Keyword Research Workflow

To maximize KWFinder’s potential, follow this streamlined workflow:

1. Start with Seed Keywords

Brainstorm keywords related to your niche (e.g., “grow tomatoes,” “organic gardening”). Enter them one by one into KWFinder, selecting the appropriate location and language. This ensures the results match your target audience.

2. Analyze Suggestions & Metrics

Review the keyword list focusing on Search Volume and Keyword Difficulty (KD). Aim for terms with decent volume and low-to-moderate difficulty. Use filters to narrow results (e.g., KD ≤ 40, Volume ≥ 100). If needed, use promising keywords as new seeds to expand further.

3. Review SERP & Trend Data

Click on top keyword candidates to view the Trend chart and SERP overview. Look for steady or rising trends and assess if current top-ranking pages are beatable (check authority, backlinks, and content type). Confirm your content idea matches the keyword’s search intent.

4. Select & Cluster Target Keywords

Group related keywords into content themes. Use KWFinder’s list feature to organize clusters (e.g., “Tomato growing,” “Pest control”). Choose a primary keyword per cluster, supported by secondary keywords to include in your content.

5. Plan Content Strategy

Use your keyword data to plan each piece of content. Analyze competitors’ pages to find content gaps you can fill. Adjust timing for seasonal keywords and align each keyword with the right content type (blog, FAQ, product page, etc.).

6. Execute & Monitor

Publish and optimize content, then track results using SERPWatcher. Monitor rankings, refine content or SEO efforts as needed, and loop back to KWFinder if adjustments are necessary.

Conclusion

If you’re looking for a keyword research tool that’s easy to use, packed with features, and delivers real results, KWFinder is a smart choice. From long-tail keyword discovery to SERP and trend analysis, it empowers you to build a solid SEO strategy without the complexity of larger, more expensive tools. Best of all, you can now access KWFinder at a discounted price through RankMarket — a trusted platform offering group-buy access with full feature sets, responsive local support, and unbeatable value. Don’t miss the chance to level up your SEO efforts — visit RankMarket today and get started with KWFinder for a fraction of the cost.

References:

KWFinder: Free Keyword Research & Analysis Tool – Mangools

https://mangools.com/kwfinder/

KWFinder Review: Advantages, Features, & More (2025) – Elegant Themes

https://www.elegantthemes.com/blog/business/kwfinder-review

Is Mangools KWFinder Worth It? Detailed Review – QuestionDB

https://questiondb.io/learn/mangools-kwfinder-review/