What is SEO Onpage? Complete guide to SEO Onpage for beginners 

SEO Onpage is a crucial SEO method that SEO pros must not neglect while optimizing and boosting a website’s search engine position. In this post, rankmarket.org will explain what SEO Onpage is and the key tactics that novices should be aware of.

What is SEO Onpage?

SEO Onpage is the process of optimizing elements directly on the website to enhance its ranking on search engines. This, in turn, attracts more traffic to the website and opens up additional opportunities to reach potential customers.

What is SEO Onpage? Complete guide to SEO Onpage for beginners  - Cover

How important is SEO Onpage?

According to Google data, over 90% of people only look at the first page of search results, with just roughly 5% going on to the second page. This emphasizes the importance of getting a website to the top of search engine results.

Given the fierce competition in today’s online business, doing this necessitates ensuring that your content is appropriately designed using SEO Onpage from the outset. As a result, a thorough grasp of SEO Onpage and its right use will provide you with a competitive advantage in raising your website’s rating.

The factors to optimize and the method of implementing SEO Onpage

SEO Onpage encompasses various factors that can be categorized into the following main groups:

  • Website structure: Includes URL, Sitemap, Internal links, External links, etc.
  • Content: Includes Title, Meta Description, Headings, Content, etc.
  • Technical aspects: Include images, videos, code, etc.

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Optimizing website structure


URL is the address of a web page. To optimize for SEO, the URL should ensure the following factors:

  • Relatively short and easy to remember (a standard SEO URL is typically between 55-60 characters on average).
  • Clearly describes the content of the page.
  • Uses the main keywords appropriately.

For example: Suppose you are a customer, which URL would you like to access below?



Therefore, instead of using a long and messy string, use a tidy and organized URL. This not only helps in presenting a cleaner appearance but also facilitates easier navigation for your website.


A sitemap is an XML file that contains information about a website’s structure. It enables Googlebot to simply and effectively collect information about the page. Consider the following things while optimizing the sitemap:

  • Ensure the sitemap is regularly updated when there are changes in the website structure.
  • Check and fix errors in the sitemap to prevent difficulties for Googlebot in collecting information.
  • Use optimization tools for sitemaps such as Screaming Frog, Yoast SEO, etc.

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Optimizing links

Internal links are links that connect pages on the same domain. Internal links help Googlebot comprehend the structure of the website and make it easier for visitors to access similar items. Use main and relevant keywords inside internal links to optimize them.

External links, on the other hand, connect your website to other websites outside of your control. External links are essential for improving the quality of your website in terms of SEO, ranking, and reputation. However, it is critical to utilize external links sparingly and prevent misuse.

Optimizing meta description

Meta description is a concise description appearing below the title in search results, providing readers with a clearer understanding of the website’s main topic. To optimize the meta description for SEO, ensure the following factors:

  • Maximum length of 160 characters.
  • Reasonable use of primary keywords.
  • Accurate description of the page’s content.
  • Write in a readable, understandable manner, resembling an advertisement for

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Optimizing heading

Headings are the titles within the content of a webpage. SEO-optimized headings should ensure the following factors:

  • Use primary keywords appropriately.
  • Reflect the correct content structure.
  • Maintain a length of around 50-60 characters.

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Optimizing technical aspects

Images and Videos

For SEO-optimized images, ensure the following factors:

  • Use alt tags fully and accurately.
  • Include primary keywords in image file names.
  • Adjust image sizes to fit the content.

For SEO-optimized videos, ensure the following factors:

  • Use alt tags fully and accurately.
  • Include primary keywords in video file names.
  • Add titles and descriptions for videos.


Optimizing code for SEO Onpage involves refining HTML extraction files and creating a website structure that is search engine-friendly. This helps search engines easily load, read, analyze, and crawl your website’s data conveniently.

To create SEO-friendly code, focus on the following three basic elements:

  • Optimize the website for a search engine-friendly structure.
  • Design a user-friendly interface for the website.
  • Ensure the website admin interface has ample support features and is easily customizable for admins without deep coding skills.


Keywords are words or phrases that users enter into search engines to find information. Choosing relevant keywords and using them correctly in the content will help improve your website’s ranking on search engines.

To choose keywords, you can use tools like Google Keyword Planner or SEMrush to search for keywords related to your website’s field of activity. Then, incorporate these keywords into the title, description, and content of your website.

Optimizing content

Quality content is what consumers genuinely need and desire to read. This involves delivering information that is valuable, thorough, and correct. Furthermore, information should be provided in an understandable way to attract the reader’s attention.

The length of the material is also an important consideration. SEO specialists believe that content with a word count of 1000-2000 words is more likely to rank higher on search engines.

Optimizing page load speed

Page load speed is a factor that affects the user experience and website ranking. Users will soon abandon a website if the page load time is poor, and Google will penalize the site.

Optimize page load speed by refining the website’s source code, using correctly sized pictures, using tools like Google PageSpeed Insights to evaluate and improve page load performance, and leveraging CDNs, among other approaches, to solve this problem.

Responsive design

According to Google data, mobile devices are used by more than half of all internet users. As a result, having a well-designed mobile website will attract more visitors and influence the website’s rating on search engines.

SEO Onpage service

SEO Onpage service for websites aids in the creation of a search engine-friendly website and the rapid attainment of top Google rankings.

If you don’t have the time or skills to execute SEO Onpage for your website, you may hire a professional company to do it for you. SEO professionals will work with you to optimize internal aspects on your website for optimal effectiveness.

However, while selecting an SEO Onpage service, it’s critical to evaluate the company’s reputation and expertise to guarantee that your website’s optimization is done properly and without wasting time and money. SEO results often take 6 months to a year to become visible. SEO service companies should deliver outcomes on a weekly or monthly basis. Businesses may assess progress and determine whether to continue collaborating based on results reporting, eliminating time waste for both sides.

Top effective SEO Onpage checking tools

Google Search Console

Google Search Console is a free service from Google that allows you to monitor and assess the performance of your website on search engines. The tool gives data on traffic, keywords, links, and other metrics to assist you in assessing and improving search engine rankings, eventually delivering considerable traffic to your website.


SEMrush is a powerful paid tool used by SEO experts to evaluate website analytics and execute successful online SEO. The program offers keyword research, competition link building, website structure, and a variety of other capabilities to help with SEO and Google Ads.

Screaming Frog

Screaming Frog is a free application that checks the technical parts of your website, such as titles, descriptions, URLs, and internal links. Websites with a high number of unoptimized mistakes may have a negative influence on user experience and website ranking. Screaming Frog delivers information on website issues, and SEO specialists depend on the result index to review and audit websites on a regular basis.

Common errors in SEO Onpage

Inappropriate title and description:

The title and description are two components that attract visitors and gather search engine signals. Users are less likely to click on a website if the title and description are inappropriate or irrelevant to the article’s content, and Google finds it difficult to judge the website’s quality.

To correct this, make sure the title and description include important keywords, offer a thorough explanation of the article’s core content, and are appropriate for user requirements. Take note of the length and avoid being too short or too lengthy.

Low-quality article content:

The content of an article influences a website’s search engine rating. The material must be of good quality, informative, keyword-relevant, and satisfy the expectations of the user. 

To correct this issue, use time and effort to generate useful, well-researched material. Keywords, relevant material, and article structure should all be extensively examined before writing the post.

Keyword over-optimization:

Over-optimizing keywords can lead to website spam, resulting in Google lowering the website’s ranking. 

To address this error, optimize keywords naturally and appropriately within the article content. Avoid stuffing keywords into unnecessary positions, such as the title, description, heading tags, etc.

Uncertain website structure

A clear, logical website structure makes it easier for consumers to obtain the information they want. A good website structure also helps Google gather data and evaluate the website. 

To correct this issue, create a website structure based on a tree model, explicitly separating categories and subcategories. To arrange article material hierarchically, use header tags (H1, H2, H3, etc.).

Non-mobile-friendly website:

Nowadays, consumers access the internet largely via mobile devices. A mobile-unfriendly website makes it difficult for visitors to access and interact with the website. 

To correct this mistake, create a responsive website that adheres to web design guidelines for diverse mobile devices, resulting in optimum website performance.

Website technical issues:

Technical issues such as 404 errors, 500 errors, duplicate path errors, and so on make it difficult for people to access the website, and Google rates the website unfavorably. 

To resolve this problem, visit the website on a frequent basis to discover and rectify technical issues. Use technical error-checking tools to help with the procedure as well.

The differences between SEO Onpage and SEO Offpage



SEO Onpage

SEO Offpage

Execution location

Inside the website 

Outside the website


Can be fully controlled

Cannot be fully controlled

Implementation time

Can be implemented immediately

Requires time to build


Results can be seen quickly

Requires time to see results

Effective SEO assistance tools


CoreSEO is the only software application that addresses all the optimization requirements that Google has for any website. This tool provides many features, including keyword analysis, competition analysis, link analysis and content analysis, as well as checking the performance of your SEO campaigns.

Rent CoreSEO tool


RankAware is an effective keyword rank checker that enables SEO experts, webmasters, and online marketers to monitor and track keyword rankings on popular search engines like Google, Yahoo, and Bing. This versatile tool is specifically designed to assist users in optimizing their websites’ performance and enhancing their SEO strategies.

Rent RankAware tool

Flame Domain

Flame Domain is the world’s easiest Domain Management Suite that can handle every issue that you ever had with domains from creating beautiful domain names to setting up a landing page!

Rent Flame Domain tool

In Conclusion

SEO Onpage is a critical component of the website optimization approach. Optimizing the website’s internal components will provide you with a competitive edge in enhancing the website’s search engine rating. Hopefully, rankmarket.org has helped you obtain a better grasp of SEO Onpage and how to apply it to your website.