[Group Buy] Serpstat

What is Serpstat?

Serpstat is a full-fledged SEO platform which was launched in 2013 and has transmuted from one of the emerging tools to go-to tools of digital marketers, SEOs, content writers. It provides a complete arrangement of features for improving search engine visibility, doing deeper competitor analysis and streamlining the content creation process.

It includes tutorials on keyword research, which lets you know about high-volume and low-competition keywords; competitor analysis that helps get an idea of the tactics employed by competitors; and backlink analysis to evaluate both quality and quantity of backlinks.

In addition to on-demand and scheduled weekly rank-data updates, Serpstat provides you with keyword suggestions based on relevant queries in your niche and competition analysis (for comparing your search performance with industry leaders). As an all-in-one platform that is easy to use and capable of providing a wealth of data to support your SEO efforts, Serpstat is invaluable for increasing visibility online and helping you secure higher search engine rankings.

Author/Company Info of Serpstat 

Founded in 2013, Serpstat is an all-in-one SEO and digital marketing tool created by Oleg Salamaha and Artem Borodatyuk. Initially created as an in-house tool for the Netpeak digital marketing agency, it has evolved into a standalone SaaS platform based on it. Based out of Odesa, Ukraine with offices in Wilmington, DE, Serpstat serves over 863K users worldwide.

This tool has every feature you can think of, from keyword research to competitor analysis, site audits, backlink analysis, and even AI-powered content generators, so it is a multipurpose SEO and PPC tool. Led by CEO Ekaterina Kabakova, the company is keeping up the technological transformation and financial growth with the help of funds such as Digital Future Venture Fund that made it a possibility to expand even more, improving globally.

Key Features of Serpstat 

Serpstat is a robust all-in-one SEO platform designed to meet the diverse needs of digital marketers and website owners. Here are the key features that make Serpstat a valuable tool for enhancing your website’s search engine performance.

Keyword Research

Powerful features that not only help with SEO, but also useful in finding the most relevant keywords for your PPC campaigns as well – Serpstat Keyword Research With one of the largest databases of keywords available, Serpstat can help you locate high search volume and low-to-moderate competition keywords to make higher ranking in search engines easy.

This tool gives specific metrics including search volume, keyword difficulty, cost per click (CPC), and PPC competition. It also provides alternative keywords and search suggestions according to Google’s autocomplete that can be used for content strategy planning or finding other keyword alternatives.

This new feature comes with a “Search questions” function that finds the most searched questions on your keywords. While creating content, when you answer these questions helps you land up on Google featured snippets which in-turn increases your visibility.

By easily working through the search terms the keyword research tool generates you are able to optimize your content for a larger audience, in order to make your SEO efforts more efficient.

Competitors Analysis

Serpstat helps you understand your competitors’ SEO and PPC strategies, one of which is the Competitors Analysis feature. This gives you an extensive overview of competitors’ sites, such as their top ranking keywords, backlinks, and domain performance as a whole.

Knowing your strengths and weaknesses as compared to your competitors you can refine your own SEO strategies and do better than your competitors. This analysis will also show you all information about who your competitors are advertising thru ad campaigns, which keywords their ads trigger and how much they spend on there ad.

One of the key things of this functionality is that you can compare various competitors at a single time. By making this comparison, you can spot where your strategy falls short and uncover fresh growth opportunities.

Its competitor analysis tool keeps noticing the changes in competitors rankings, and you can have an upper hand in the competitive landscape. These analysis can then be useful in the way you formulate your content, and approach to link building campaigns with a basis of insight.

Keyword Clustering

Keyword Clustering of Serpstat can group keywords by thematic similarity that allows managing large sets of keywords in a structured way. The feature groups identical keywords, to enable you compile specific and tight content.

Clustering keywords will make sure your content appears in search results for different but related searches and increase the likelihood of ranking for a more diverse set of terms. This not only improves your site SEO, but also helps you structure your content in a more logic way leading to a better experience for the reader.

Keyword clustering tool to help you identify where exactly content is missing on your website Identifying which keyword group knowledge-gap is holding you back, allows for creating a content library that adds more details and enhances your expertise on the given subject. In addition to this, the way keyword clustering can help you plan content by building a more synchronized content strategy that adheres to SEO targets​.

Site Audit

The Site Audit feature is a decisive one for identifying and fixing on-site problems that might impede your Google rankings. Serpstat’s tool carries out an in-depth examination of your website and spots all the major issues, such as broken links, duplicate content, crawl errors, or mobile optimization peculiarities.

The results are presented in the form of a report along with a set of practical recommendations. I have found Regular site audits to be crucial to keeping my website user and search engine-friendly and making my website grow in visibility and rankings.

Serpstat’s Site Audit result report is comprehensive as it spotlights both critical errors and warnings, thus providing an insight into the optimization opportunities or possibly the need for changes to your strategy. In addition, the Site Audit feature tracks your website’s health progress over time, meaning you can measure the effect of the fixes or SEO efforts on the website.

The page speed analysis, a part of Serpstat’s site audit feature, is an important task as far as user and search engine experience are concerned. Google considers page load time one of factors that decide your website’s final ranking in search results.

AI Content Generation

The AI Content Generation tool of Serpstat is a useful function that helps in creating high-quality articles or meta tags. This tool is based on advanced algorithms that are capable of generating content which would be optimal for search engines and interesting to read for people. Moreover, due to the automatic nature of this tool, a person does not have to waste their time on content writing. It is especially useful for those who need to constantly upload a large number of different content to their website.

In particular, this feature allows generating meta descriptions and titles adapted to specific keywords and target audience. It is significant since high-quality meta tags could lead to the traffic improvement and the increase in CTR within search results. In the long-run such content is also beneficial to the overall site optimization.

Plan & Pricing of Serpstat 

Serpstat offers a range of pricing plans designed to cater to various needs, from individual SEO professionals to large marketing agencies. Below, we break down each plan, its cost, and the features included to help you determine the best option for your needs.

Individual Plan

The Individual Plan is for SEO individuals and freelancers. It costs $59 per month if paid monthly and $50 per month if paid yearly, which makes a $108 saving per year. This plan permits to work with up to 5 projects and incorporates must-have tools that analyze the competition’s online strategy and implement it to improve your own SEO efforts. The plan allows you to use 230 Google search based regions, provides keyword and link analysis, daily update, and basic API access.

Team Plan

The Team plan costs $119 per month on a regular basis or $100 on condition of paying annually with a cost of $228 per year. It is a medium plan and the most popular one. This plan is ideal for small in-house teams. It includes all features of the Individual plan plus additional AI tools, batch analysis, branded reports, and team management. The number of projects is limited up to 25 and the set of credits for keyword and site analysis is extended further.

Summer 2024 Plan

Summer 2024 Plan at $119 per month. Special offer valid till July 1, providing summer users with twice the Team plan credits. The Summer 2024 plan is designed for months when you might need a little extra to get everything done: dive into even more extended analysis, track more keywords, or spy on more sites​.

Agency Plan

Agency at $479 month-to-month or $410 when billed annually to save you $828 a year. The Agency plan is suitable for large marketing agencies and in-house teams looking for a variety of features and the best-value set-up. It includes all the features of the Team plan + more projects, credits, team members, and white-label.

Custom Enterprise Solutions

Serpstat also has options for businesses that have specific SEO needs. For large enterprises or those with expansive requirements, custom enterprise solutions are available. Serpstat will tailor its services to accommodate the user’s specific needs then provide custom pricing. A quote can be requested by contacting the vendor directly.

Who is Serpstat used for?

SEO Agencies:

• Comprehensive keyword research, competitor analysis and site audit. Competitors’ backlinks, monitor website ranking. Detailed weekly and monthly marketing report. It can be used to guide a strategy on SEO.

Digital Marketers:

• Identify gaps to encourage new search traffic. Site audit tool can help to improve the health of the site. Uncover historical performances for related keywords to explore possible additions to your marketing toolbox.

Content Creators:

• Quality writing and well suited SEO friendly article creating. The content generation feature can help generate content ideas and create high-quality articles. Analyze competitors’ articles and related searches.

Individual SEO Practitioners:

• User-friendly interface to manage personal SEO campaigns effectively. You are able to track your competitors, generate more organic traffic and create better content. Affordable, as it can be used for solo entrepreneurs and bloggers.

Pros & Cons of Serpstat 

Pros

• Comprehensive Keyword Research: Serpstat features elaborate keyword research, it has an impressive scope in keywords in its database. It displays various metrics such as search volume, keyword difficulty, CPC, and PPC competition. This tool also suggests related keywords and adequate search queries, which allows planning a more efficient content strategy.
• In-Depth Competitor Analysis: Serpstat has a competitor analyzing tool that demonstrates the relevant strategies of your competitors. It performs backlink, keyword, and PPC analysis in detail, which proves to be a valuable resource to nail your own strategy.
• Backlink Analysis: Backlink analyzing brings an impressive amount of information about your backlink profile. It displays the total number of backlink and referring domains, as well as the types of referring pages. It is a valuable source of finding more link-building opportunities​.
• User-Friendly Interface: It has a very clean and user-friendly interface, which is especially important for beginner users. The dashboard is quite handy and covers the most valuable information for the link builder.
• Affordable Pricing: Serpstat has very competitive pricing compared to the other available options in the market, such as SEMrush, and. It also has the necessary workout plans for all types of customer needs, whether it is an individual, a start-up company, or a giant digital marketing agency.
• Rank Tracking and Site Audits: The site auditor may identify and measure site errors. It may also analyze whether your site has Google search appearances. The Serpstat rank tracker also provides a quick update and checks regularly on where you might be ranking.
• AI-Powered Content Generation: The tool is capable of creating SEO-friendly quality content and meta tags in the click of a mouse, meaning continuous efficiency.

 

Cons

• Limited Advanced Features in Lower Plans: Some of the advanced features can only be available in the higher plans. A potential user with an advanced need may have a negative perception of the value​.

How does Serpstat  work?

1. Setting Up Your Project

• Setting up your project
• Create an account: you need to sign up on the website of Serpstat.
• Add a project: log in and go to the dashboard. Click “Add project” and type your domain and set up the basic parameters for your project.

2. Keyword Research

• Go to keyword research: click on the main menu “keyword research”.
• Type Seed keyword: put there the keywords you have in your mind or are related to your niche. Feel free to analyze metrics of search volume, keyword difficulty, CPC, PPC competition.
• Use the “Related keywords”, “Search Suggestions” tabs, and apply filters and you will now have to find the most relevant additional keyword opportunities.

3. Competitor Analysis

• Click at “Competitor Analysis” from the main menu.
• Type the domain of a website that is your competitor and check his top-ranking keywords and backlinks.
• Go deeper and look at his SEO strategy strengths and weaknesses, mainly you want to know their strengths. Look at their most effective pages that drive the most traffic and keywords they target.
• Find some ways that would enable you to beat them, think what they lack and you have.

4. Backlink Analysis

• Click “Backlink Analysis” from the menu.
• Put your domain to get a detailed report of your backlink profile. Check the total number of backlinks, referring domains and their quality.
• Also, you can track new and lost backlinks and run your link building campaign smoothly​.

5. Rank Tracking

• Go to “Rank Tracker” in the main menu.
• Put keywords you want to track and speak how often Serpstat would check your rankings.
• Check your reports and track how your website has moved through ranks and what keywords went up and which went down.

6. Site Audit

• Click at “Site Audit” from the menu and run it.
• Put your domain and run the audit; it will show you a full report of technical issues of your website that needs to be fixed.
• All in all, the displayed results have to be fixed​.

7. AI Content Generation

• Go to AI tools and generate an article, write theses according to results of keyword research.
• Check the whole article, if it is not personalized and not good enough to fix it or re-generate, it is a simple and fast process.

Conclusion

Out of all the various tools and software available, I would recommend Serpstat as a great tool that offers a solution for every marketing problem through an all-in-one platform. From keyword research to competitor analysis, to site audits, and authentic landing pages that can be generated and sent to Serpstat’s website. Whether you are an experienced SEO professional or just starting out, Serpstat’s user-friendly interface and power functionalities make it an excellent tool for an SEO strategy. So today, purchase it from RankMarket and take your SEO to the next level!

References:

SerpStat Review and Tutorial 

https://www.craigcampbellseo.com/serpstat-review-and-tutorial/ 

Top 5 Serpstat Features Used by Leading SEO Companies

https://serpstat.com/blog/top-5-serpstat-features-used-by-leading-seo-companies/ 

Serpstat Review: Is This SEO Tool Worth It?

https://backlinko.com/serpstat-review