What is Connect Explore?
Connect Explore is a Facebook advertising support tool that helps you discover hidden interests of users that Facebook’s regular advertising management tool does not display. Through the use of Facebook’s advertising API, Connect Explore helps you search and target specific customer groups with a higher level of detail, thereby optimizing your advertising campaigns.
Instead of relying solely on limited suggestions from Facebook, Connect Explore helps you create advanced marketing plans, find relevant and untapped interests, helping to reduce advertising costs and increase conversion rates.
Author of Connect Explore
Wilco de Kreij is the founder and developer of Connect Explore. With over 10 years of experience in online marketing, Wilco has built a solid reputation in the industry. He is also the founder of Connectio, a company specializing in technology products supporting Facebook advertising and online marketing. Other prominent products of Wilco include Videoskins, ConnectLeads, ConnectTarget, and ConnectAudience.
Wilco always puts quality first in all its products, which is proven through thousands of sales and high reviews from users. With thousands of sales and great success from previous products, this tool is no exception, providing effective advertising solutions on Facebook.
Key features of Connect Explore
Connect Explore offers advanced features, helping businesses find and exploit potential interests that competitors cannot find, thereby optimizing advertising costs and increasing return on investment (ROI).
Find Hidden Interests
Connect Explore uses the Facebook API to find interests that Facebook Ads Manager doesn’t show. This helps you discover hundreds of potential interests that your competitors can’t see, giving you a huge advantage in optimizing your ad campaigns and increasing your ROI.
User-friendly and easy-to-use interface
Connect Explore has an intuitive dashboard that allows users to easily search and filter for important interests. You can save all interests as “projects” and easily develop or add to them over time, helping you manage and track campaign performance.
Powerful Interest Search Tool
This tool allows you to search for multiple keywords at once and offers auto-suggestion of related keywords. The “expanded search” feature helps you find additional interests you might not have thought of, for example, when you type in the keyword “nursing”, the system will automatically search for additional terms like “nursing association” or “nursing school”.
Auto-suggestions
After having an initial list of interests, Connect Explore will automatically suggest additional related interests, helping you exploit the potential customers that your competitors are missing.
Smart and effective filtering
Powerful filtering allows you to find the best interests. Because Connect Explore integrates directly with your Facebook advertising account, search results only include interests that can be precisely targeted.
Language targeting options
You can target by language, helping you reach untapped local markets, with 43 supported languages opening up opportunities to reach new and potential markets.
Advanced Targeting
Connect Explore allows you to “layer” interests to target audiences with deeper interests (e.g. people interested in 2, 3, or 4 of your interest groups). With just one click, you can add interest lists to your Facebook ad sets without leaving the Connect Explore dashboard.
All the interests found can be added to your Facebook ad campaign with just one click, without the need for manual copying or pasting, saving you time and optimizing your advertising process.
Connect Explore Pricing and OTOs
Instead of the expensive cost of buying directly, we created a Connect Explore group purchase option to help you access this tool at a more affordable price. Currently, RankMarket has 4 options with different duration packages:
- Monthly plan: $5/month
- Annual plan: $22/year
- One-time plan: $45
- Trial plan: $1
What you will get:
FE (Front End) – Connect Explore:
- The leading interest-based advertising optimization tool. With this plan, you get unlimited access to all of ConnectSuite’s premium Facebook marketing tools, including: ConnectAudience, ConnectLeads, ConnectRetarget (and more coming soon)
- Exclusive access to all “Inner Circle” workshops and a special invite to a live event on the first Wednesday of every month.
- If you cancel your trial within 14 days, you won’t be charged anything. You’ll still have access to this tool unless you request a refund.
- If you want to keep ConnectSuite, you’ll be charged $97 per month after the 14-day trial.
- You can cancel ConnectSuite at any time without committing to a long-term contract.
OTO 1 – ConnectIQ Academy: $297
- This is an in-depth training program that will help you master the marketing tools in Connect Explore and ConnectSuite, along with many other advertising optimization strategies.
OTO 2 – Protect Your Ad Account: $497
- This tool helps protect your advertising account from unwanted risks, while providing strategies to ensure your account is always safe and effective.
How Connect Explore Works
Connect Explore works based on the principle of using Facebook’s API to find and optimize potential interests, helping you target customers that your competitors cannot reach. This tool does not require software development skills and is designed with a friendly interface, making it easy for anyone to use.
Here are the three simple steps that this tool takes to optimize your ad campaign:
- Step 1: Discover
Connect Explore helps you uncover hidden interests on Facebook that your competitors can’t see, giving you a huge advantage when reaching your target audience.
- Step 2: Filter
Once you’ve discovered interests, it helps you filter out the most engaged audiences, ensuring you’re only targeting people who are truly interested in your product or service.
- Step 3: Target
The results from your search and filtering are applied to specific interest groups, maximizing your campaign’s ROI.
Pros and Cons
Pros:
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- Find hidden interests on Facebook
Connect Explore helps you discover interests that are not available in Facebook Ads Manager, so you can reach audiences that your competitors cannot find.
- Find hidden interests on Facebook
- Increase ROI and reduce CPC, CPM
By optimizing your targeting of low-competition interests, Connect Explore helps increase click-through rates (CTR) and reduce cost-per-click (CPC) and cost-per-thousand impressions (CPM). As a result, your ad campaigns will be more effective at a lower cost.
- Increase ad campaign performance
By discovering untapped interests, Connect Explore significantly improves the performance of your Facebook ad campaigns, ensuring you achieve your marketing goals more effectively.
- Easy-to-use interface
This tool is designed with a friendly interface, easy to use even for those without technical skills. You can quickly set up and manage campaigns without having to spend too much time learning.
Cons:
- Initial cost While Connect Explore has long-term value, the initial cost ($97 for lifetime access) can be a barrier for businesses or individuals with limited budgets.
- Reliance on Facebook Ads This tool relies heavily on Facebook’s advertising platform. Therefore, if there are any major changes from Facebook (such as algorithms or advertising policies), Connect Explore’s effectiveness may be affected.
- Limited features outside of Facebook While Connect Explore is powerful for finding interests on Facebook, it doesn’t work well with other advertising platforms like Google Ads or LinkedIn.
Who should use Connect Explore?
Connect Explore is perfect for many types of businesses, especially those who want to optimize their Facebook advertising campaigns and find leads that their competitors can’t reach:
- CPA Marketers
Cost Per Acquisition (CPA) marketers will get higher quality traffic at lower advertising costs, increasing profits.
- Affiliate Marketers
Affiliate marketers can easily find customers that their competitors are ignoring, creating a competitive advantage. By using the “layering” feature to discover niche interest groups, you can scale your campaigns quickly and efficiently.
- List Builders
Connect Explore helps optimize your ad sets, attracting more leads at a lower cost. This is the ideal tool for those who are looking to build a customer list quickly and efficiently.
- Local Marketing Consultants
This tool helps to reach local businesses more effectively and precisely. In particular, this tool is useful for those who want to expand into foreign markets, with the ability to target by language and specific interests of each region.
- eCommerce Marketers
E-commerce businesses can find new customer interests that were previously unknown, thereby having more ideas for new best-selling products. This helps to increase sales and reduce advertising costs.
- Social Media Marketers
Social media marketers can use Connect Explore to attract more customers and generate more sales that competitors cannot explain. This tool becomes the “secret weapon” in your marketing strategy, helping to create a superior competitive advantage.
Summary
Connect Explore is the perfect solution to optimize Facebook advertising with low cost and high efficiency. With a low price at RankMarket, you will have full access to the powerful features of this tool, helping you save costs and increase profits significantly.
Thank you for your interest and following the article. Wish you success!