[Group Buy] InterestExplorer

What is InterestExplorer?

InterestExplorer is a Facebook advertising support tool that reveals new interests, gives additional stats, and finds hidden but targeted interests that anyone would know in the regular suggestion of ad manager.

Instead of being presented with the same 25 popular ones Facebook suggests (which millions of other advertisers also use), InterestExplorer uses the API to uncover thousands more – hidden, not overused interests.

Which in turn helps you to segment the audience better and root for quality leads, slashing your advertising costs and adding campaign efficiency.

InterestExplorer Features

Not only does InterestExplorer provides a number of powerful features that save advertisers hours of their time on optimizing their Facebook ad campaigns effectively. Some of these included:

• Hidden Interests Finder: A tool that searches for thousands of hidden interests that are not displayed in Ads Manager by Facebook. This in turn, helps you to target better and avoid competition from other advertisers.
• Research 3x faster: InterestExplorer allows you to find interests aligned with your audience size and related topics much quicker. With a single click, you can search info directly from either Facebook or Google.
• Refine and structure your interests: this feature will filter search results by audience size and remove unwanted terms. Save Interests to Projects + Download as CSV For Reuse
• Interest layering within the single ad set: creating several interest layers to get better CTR and drive your focus on an audience you have in mind provisionally.
• Duplicate+Export: When you find the feature that works, simply copy and paste to Ads Manager or export as a.csv for use in new campaigns.

InterestExplorer Pricing

InterestExplorer has two separate pricing tiers to cater to different types of users:

• Individual plan: Users get unlimited access to the tool for a one-time payment of $97. Search the web, save projects for later use, export data to CSV, and use a Chrome extension—all are part of this plan. Moreover, this bundle contains all planned updates.
• If you’re part of a team, you can choose a $197 bundle that grants lifelong access to everyone on your team. For those who use this product frequently for many clients and projects, this is a simple and cost-effective alternative.

Those looking to optimise Facebook advertisements on a budget will find InterestExplorer to be an intriguing option due to its one-time fee and lack of renewal costs.

How to Use InterestExplorer

Finding and optimising interests for Facebook ads is made easier with InterestExplorer. In order to use this tool effectively, follow these steps:

Use the search field on Interest Explorer 

• Begin by entering a keyword related to the user’s interest.
• A list of hidden hobbies that are related to each other will be shown in a few seconds.
• The tool’s support for 43 different languages makes it easy to identify the hobbies that suit you.
• Also, with a single click, you can search for hobbies on Google or Facebook.

Use filters depending on audience size

• Limit down search results and make the campaign more accurate and relevant.
• Users can narrow their search for relevant interests by setting minimum and maximum audience sizes or by removing irrelevant terms.
• Hide previously saved interests to save a lot of time while research.

Arrange: 

• Interests can be saved into individual projects after they have been discovered.
• An infinite number of projects can be created and managed using the application, and they can be readily categorised by topic or customer name.
• You won’t have to waste time starting over with your research because these searches are saved automatically.

Layers 

• Ads can be tailored to only reach the most demanding prospects by creating many tiers of interests.
• Interests can be dispersed randomly with this function, and layers can be readily adjusted by dragging and dropping them.

Deploy

• You can directly deploy selected interests into current ad campaigns by copying them to the clipboard or exporting them to a CSV file.
• With all interests already structured for Facebook Ads Manager, deployment is a breeze.
• In order to utilise interest lists in future campaigns, users can download them.
• Advertisers may get better results on Facebook with InterestExplorer’s diverse and convenient tools, which assist optimise time and increase ad performance.

Advantages of InterestExplorer

• Integrated with Facebook Marketing API: InterestExplorer uses Facebook’s official API, allowing real-time interest data updates without storing data on the system. This ensures you always have access to the latest hidden interests for ad targeting, while ensuring accuracy and continuous updates.
• Chrome Extension: InterestExplorer’s Chrome extension makes it easy to identify targetable interests, eliminating manual copy-paste and making the workflow more seamless.
• Buy once, use forever: InterestExplorer offers a lifetime plan for $97 for individuals and $197 for teams. This fee gets you all of the tool’s features, including search, project storage, CSV export, and all future updates at no additional cost.

Cons of InterestExplorer

• Lack of audience analytics: InterestExplorer only shows the number of audiences for each interest without providing detailed audience analytics reports.
• No interest segmentation: InterestExplorer doesn’t offer interest segmentation lists by industry, which makes targeting specific industries more complicated. Tools like AdTargeting have interest segmentation by industry, making it easier for users to choose.
• No competitor analysis: This tool does not allow users to analyze competitors’ ads or strategies. For those who want to see how their competitors are doing their advertising for inspiration, AdTargeting may be a better choice, as it provides information on other advertisers’ advertising trends, hot keywords, and audience segments.

Who should use InterestExplorer?

• Professional Facebook Advertisers: Those who regularly run Facebook ads will find InterestExplorer an essential tool for uncovering hidden interests, helping them optimize their ads and reach the right audience without competing with millions of other advertisers using the same 25 popular interests suggested by Facebook.
• Advertising Agencies: With multiple clients and projects at once, advertising agencies need a powerful tool to speed up the process of finding and organizing interests. InterestExplorer helps them save time and make it easier to manage interests for each client, especially with the ability to store and categorize interests by project.
• Small and Medium Businesses: Businesses with limited advertising budgets often have to be careful about targeting. By using InterestExplorer to find less competitive interests, they can reach the right audience at a lower advertising cost, optimizing their return on investment (ROI).
• Digital marketers: Digital marketers, especially e-commerce marketers, affiliate marketers, or those who provide advertising services, will find InterestExplorer useful in finding new potential audiences, improving advertising performance without relying on traditional Facebook targeting tools.
• Beginners in Facebook advertising: Even if you are just starting out with Facebook Ads, users can take advantage of InterestExplorer to easily learn and discover interests that they normally cannot see. This helps them have a more targeted advertising strategy from the start, avoiding wasting budget.

Conclusion

InterestExplorer is a great tool to help you optimize your Facebook advertising campaign by discovering hidden interests, minimizing competition, and saving time.

If you want to own this tool at a more economical cost, consider buying a shared account at RankMarket to receive a reasonable price while still ensuring full features.

This is a great opportunity to improve your advertising effectiveness without spending too much budget.

Thanks for reading, good luck!