When it comes to building websites or writing posts, you will want to direct customers to other posts in the same sites. So it’ll be a challenging task to manually add links in your website to navigate to your internal posts. That’s why you need internal linking plugins in order to lead your customers to where they need and make your contents more discoverable by google search engines.
What is Internal linking plugins?
Internal linking plugins is an effective tool that helps web owners add internal links within a website. These links are used to connect different posts or contents in the same websites. For such CMS platforms like Wordpress, internal linking plugins are helpful for directing customers to where they need. Think about it, isn’t it right that you used to add links by hand without any optimized assistant to connect one page of your website to another? Following the conventional way might be time-wasting and unnecessary, so why not revisit these 3 benefits to appreciate why investing in the right plugin is crucial?
- Increase Conversion Rates: lead customers to the related pages, keep them engaged and increase the time they spend on the website.
- Improve SEO and Page ranking: enable Google or any search engines to discover, index or crawl your websites more easily, Google can understand your sites’ structures.
- Help with Content Hierarchy and Page’s Organization: establish a clear content hierarchy (pillar pages, supporting pages,…) high-authority pages connecting to crucial pages emphasize their value to search engines, hence boosting their ranking.
Who benefits from Internal linking plugins?
- Website Owners: higher search ranking, increase traffic flow, better conversions
- E-Commerce Stores: add links of products and guide customers to the appropriate sites.
- Content Creators: keep readers interested and optimize SEO.
- Affiliate Marketers: guide visitors to relevant contents and increase the time customers stay on your pages.
TOP 7 best internal linking plugins of 2025
Wondering what to choose amongst various tools in the market? Don’t worry, we’ve got your back. Here are 7 most effective tools for both beginners and professionals that we’ve researched and concluded. Let’s dive in each tool, both free and paid.
Wordpress Default
The first tool might be familiar for all the Wordpress users. This is a tool developed by WordPress itself to build internal links that allows users to easily connect to other pages or posts within their site. It’s free and easy to use for newbies or for amateurs who don’t need advanced plugins, providing a simple way to add internal links manually.
Price: Free
Targeted Users: Beginners, Don’t have too many demands.
Wordpress Default
Key Strengths:
- Quick and Easy: friendly to every beginner, everyone can set up and use it.
- Freely paid: developed by Wordpress so you don’t have to pay to use this tool
- Lightweight: no additional impact on website speed.
Possible Weaknesses:
- No auto-linking feature: you must add internal links manually, time-wasting and ineffective.
- No linking reporting: unable to track link performance.
- No SEO advanced features: might not increase your SEO effect, lack link suggestions.
Link Whisper
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This tool has been well-known for its advanced AI-powered internal linking plugins. You want a tool that can recommend internal links and add them to the WordPress website? You want a tool that could also help you find orphaned pages and add relevant internal links with anchor text already selected? Then Link Whisper is the best choice for you. This amazing tool will “read” your sites in and out, all you have to do is check a box to add one or multiple internal links at once.
Price:
$77 per year for 1 site
$107 per year for 3 sites; or
$157 per year for 10 sites
Targeted Users: Professionals, Agency.
Link Whisper
Key Strengths:
- Auto-linking: automatically suggests relevant links as you set your keywords for your posts.
- Add multiple links at once: click down and Link Whisper automatically adds the links in WordPress for you, no need to copy and paste manually.
- Broken link checkers: finds out and helps you fix broken links.
- Bulk link changer: change the old URL to a new URL across every mention on your website by a click.
Drawbacks:
- Need time to process: when operating some features, it might be time-consuming, especially for large websites, so if you require a prompt tool, this might not be the best for you.
- Absence of a report for Inbound External Links: this tool won’t offer insights into links from other domains, so it can be challenging for SEO analysis.
- Difficult to use for beginners: the plugin is somewhat complex so this can take time to get through the instruction.
Rank Math
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This tool has made its name on the list of must-have internal linking tools. Rank Math is known as a superb internal link development tool for websites using the pillar/cluster model. The internal linking process is automated by this plugin, which lets you mark pillar posts for each blog category. Besides, this tool also contains a wide range of lucrative benefits for users. And guess what? These functions are all free to use!
However, if you want to gain more advantages, then why not upgrade to a better version? We provide you a premium version of Rank Math with larger benefits that you can make use of.
Price: Free and Paid
Pro: $59/user, Business: $159/100 customers, Agency: $499/500 customers.
Targeted Users: both beginners and professionals.
Rank Math
Key Strengths:
- Auto-Linking: allows auto-linking specific keywords to relevant posts or contents, reducing time for manually adding links.
- Advanced SEO Optimization: show you keyword rank tracking, you can see your keywords search engine rankings over the last twelve consecutive months and get a deeper insight into your keywords’ performance.
- Various SEO Tools: offer a wide range of SEO tools for you to use aside from internal linking plugins.
- Beginner-friendly: simple features for beginners to use
Drawbacks: haven't got any up to now
YARPP
Another tool that you don’t have to wonder about the budget is YARPP. Having too many benefits such as simply install, activate and highly customize in a freely paid tool, you can gain a wonderful first experience with an internal linking plugin like YARPP.
Price: Free
Targeted Users: Beginners
YARPP
Key Strengths:
- Advanced Algorithm: a highly-developed AI-based internal linking tool and suggest related post suggestions to your visitors.
- Custom Display Options: catching theme and can choose thumbnail sizes, grid layouts, or inline links.
- Supports Custom Post Types: compatible with all platforms, works with blog posts, WooCommerce products,….
Drawbacks:
- Slow And Outdated: might be resource-intensive on websites with a large number of contents.
- Limited Support: can’t offer support for mobile devices responsiveness.
- Lack Of Advanced Functions: since it is free, you can’t access other advanced functions.
Interlinks Manager
For those who prefer number-familiar tools, Interlinks Manager could be a great choice. It is known for its robust performance when it comes to improving SEO effectiveness. Moreover, it is also easy to spot trends, identify the latest keywords, and track the impact of your linking strategy throughout the period.
Price: 3 versions
Regular License: $39. Unlimited updates, 6 months of support.
Regular + License: $52. Unlimited updates, and 12 months of support.
Extended License: $195. Unlimited updates, 6 months of support.
Targeted Users: Professionals.
Interlinks Manager
Key Benefits:
- Advanced Internal Linking Strategy: outweighs other rivals for its fast suggestion of internal links based on the keywords you provided and can track internal link distribution, juice flow, and structure.
- Improve SEO Optimization: ensure a balance of link equity, track link performance, recommend appropriate keywords to boost your website’s traffic flow.
Drawbacks:
- Highly paid: if you are seeking a simpler tool and more budget-friendly, other tools in the list might be better for you.
- Overwhelming for beginners: this tool also has a bit of a learning curve, since it contains so many reports and settings to navigate. If you are new, it can take time to learn.\\
Yoast SEO
Along with other tools, Yoast SEO is also an AI-driven internal linking plugin that can optimize your website’s structure. While Yoast SEO is recognized as a useful plugin for internal linking just by its free version, we recommend you upgrade to its premium version to experience more functions which are advanced and can significantly boost its effectiveness.
Price: Free and Paid
Premium: $89
Membership: $199
Targeted Users: both beginners and professionals
Yoast SEO
Key Benefits:
- Internal Linking Suggestions: provides automated recommendations for relevant links while writing.
- Internal Linking Blocks: offers structured block elements to organize content efficiently.
- Better Content Organization: enhances site structure with strategic internal links.
Drawbacks:
- Slow down website: this tool can install too many plugins to your site, which can slow down the website, leading to low hosting resources.
- Limited Support for Custom Post Types: Yoast SEO may not provide support for custom post types, which can be a problem for users who have a lot of custom post types.
- Not Enough Effectiveness: for bigger projects with higher demands, its recommendations are not enough to achieve top search engine rankings.
All In One SEO
One of the most easy-to-use tools for amateurs is All In One SEO. The tool features an intuitive and easy-to-use design, providing a clear interface that streamlines the management of your site's internal linking structure. Moreover, you can have chances to try many other functions aside from the internal linking plugin on this tool.
Price:
Basic: $49,6
Plus: $99,6
Pro: $199,6
Elite: $299,6
Targeted Users: Professionals
All In One SEO
Key Benefits:
- Automatic linking suggestions: it can base on user-defined keywords and phrases to suggest effective keywords.
- Various Functions: detailed reporting on internal link distribution, click-through rates, and more.
- Detection and management of orphaned content: for example: pages with no internal links pointing to them.
Drawbacks:
- A bit overwhelming: for those who focus only on internal links, this tool might be difficult with too many features.
- Lack of advanced customization options.
To conclude, we can point out two excellent internal linking plugins which are Link Whisper and Rank Math. These two can deliver effective service for both beginners and professionals, making it an ideal choice for high-efficiency solutions at a reasonable price.
Conclusion
As we’ve mentioned above, internal links act as a navigation guide, helping search engines discover and index pages that might otherwise remain unindexed. Hope that our top 7 list can guide you through some best internal linking plugins that suit your needs.
To receive more suggestions and get to know more about internal linking plugins, please come to RankMarket. We can offer you extensive experience to choose the right tools and build an optimized strategy. Don’t hesitate—contact us now for free consultation and let’s conquer the SEO landscape together with RankMarket!
References:
https://www.wpbeginner.com/showcase/best-internal-linking-plugins-for-wordpress/
https://qodeinteractive.com/magazine/internal-linking-plugins-wordpress/