Becoming a marketer demands the management of numerous tasks, platforms, and various content formats on a daily basis. It’s no surprise that this workload can become overwhelming, leading many marketers to struggle in maintaining their productivity levels. Fortunately, there are solutions available to mitigate these challenges. In this article, we will introduce you to the Top 10 AI Marketing Tools designed to streamline your workload, enhance your marketing efforts, and elevate the quality and creativity of your marketing endeavors.
I. What is an AI Marketing Tool?
You may be aware of AI as a concept, but perhaps you perceive it as something from a science fiction movie or a technology that’s still in the distant future.
However, that’s not the case. AI is already an integral part of our daily lives.
Think about it – you use Google for searches, engage in online games with computer opponents, rely on Netflix for personalized recommendations, and perhaps even interact with virtual assistants like Siri or Alexa for information. All of these experiences are powered by artificial intelligence.
The use of artificial intelligence (AI) in marketing has become ubiquitous. It’s rare to find companies, regardless of their size, that don’t employ cutting-edge AI marketing tools to promote their brands and businesses.
An AI marketing tool is software or a platform that utilizes AI technology to make automated decisions. These decisions are based on analyzed data combined with market trends. The objective is to create a marketing strategy that anticipates the next steps of the buyers.
What sets AI marketing tools apart is their ability to make these automated decisions in real-time, without requiring human intervention. It’s this capacity for lightning-fast automated decision-making that makes AI marketing tools so powerful for businesses.
II. What can AI Marketing Tools do for you?
Various AI marketing tools serve distinct functions, but the fundamental principle is that every tool should simplify your work rather than complicate it.
We understand what you might be thinking: “Well, obviously!” However, when it comes to selecting tools, this requirement can sometimes be more challenging to fulfill than it seems. Here’s what you should consider to ensure you’re choosing a valuable tool.
- Intuitive User Experience: Remember that this software is designed for your marketing team, not your IT team. Therefore, the user interface should be easy to grasp and navigate. Given your marketing team’s inclination towards design, an aesthetically pleasing interface can enhance everyone’s experience.
- Easy Automations: The essence of artificial intelligence is to reduce your workload. Consequently, an AI tool should offer marketing automations that enable you to execute repetitive tasks with a simple click. Your team members shouldn’t require coding expertise to configure these automations.
- Abundant Integrations: Most teams rely on multiple applications to accomplish their tasks. However, constantly switching between apps can add extra work and frustration for your team. Ensure that any AI tool you choose seamlessly integrates with the software you already depend on.
- Avoid Redundancy: You can optimize your marketing tech stack by selecting fewer apps that offer more functionality. However, be cautious about choosing apps with overlapping features. Otherwise, you might end up with one part of your team relying on one app and another part on a different one, which would hinder rather than streamline your workflow.
III. Best AI marketing tools
There are numerous impressive choices available in the market, and these applications will assist you in reaching your target audience, streamlining marketing processes, enhancing campaign management, creating SEO-optimized content, and tracking your results
Let’s take a look at the top 10 AI marketing tools:
1. Jasper
Formerly known as Conversion.ai, Jasper is an advanced AI marketing tool designed to generate high-quality ad copy, emails, landing pages, articles, and social media posts. This tool harnesses the power of OpenAI’s GPT-3 model to produce text that sounds remarkably human. Additionally, it comes equipped with pre-built templates for AIDA, Feature to Benefit, PAS, and the Before-After-Bridge Framework. All you need to do is input your brand name or product, and Jasper will craft the copy for you.
Jasper expedites the content creation process through generative AI. It offers content templates tailored to your marketing needs, encompassing landing pages, emails, and blog posts. With access to 11,000 fonts, 2,500 categories, and support for 25 languages, it provides extensive flexibility. Moreover, its user-friendly interface enables swift content generation.
You can give Jasper a free trial spin or opt for one of their Creator, Team, or Business packages for additional features. Alternatively, you can join our Jasper group-buy at Rankmarket. Here, we offer various AI marketing tools and more at prices that are only a fraction of the market rate.
2. Grammarly
Known for its reputation as the ultimate copy editing tool, Grammarly also offers AI-driven writing assistance. So, if you find yourself stuck while working on a draft, you can rely on Grammarly as your AI assistant, leveraging its machine-learning capabilities to help generate your next idea or paragraph.
This AI marketing tool is also a high-precision copyediting application that empowers marketers to confidently publish content without worrying about pesky spelling errors.
You can even install Grammarly as a browser extension for Google Chrome, enabling you to access Grammarly’s features on platforms like Google Docs, email, and social media platforms such as LinkedIn and Twitter.
While the free version addresses basic spelling and grammar issues, Grammarly’s premium and business packages take it to the next level. Enhanced features like tone checking, clarity, and style are available in the Premium and Business options. Marketers should not miss out on this excellent AI tool. At Rankmarket, we offer Grammarly Business for as low as $5 per month. Learn more here!
3. Semrush
Semrush is no longer an unfamiliar name in the market; it’s a comprehensive suite that empowers you to execute various marketing campaigns, including content marketing, SEO, social media marketing, analytics, PPC, and more. One of its standout features is the Position Tracker, allowing businesses to monitor their keyword rankings compared to other websites.
This AI marketing tool also boasts a Content Marketing Toolkit that facilitates topic searches, offering insights into trending topics. This information can then be used to create content marketing strategies.
Here are some key features of Semrush: Position tracking for targeted keyword rankings, On-page SEO analysis, 7 competitor analysis tools, and Social media management and content marketing capabilities.
While SEMrush is widely recognized and offers comprehensive features, its official website pricing can be quite steep. However, we have a better solution for you. To access SEMrush at the best current discounted rates, visit the RankMarket store – the Groupon Marketplace for IMarketers. We specialize in providing support tools, including valuable AI marketing tools, at prices that are only 1/10th of the market rate.
4. Surfer SEO
Surfer SEO is a tool well-known to most marketing specialists for its immense value. At Rankmarket, it’s our trusted companion for crafting SEO-optimized content and enhancing content optimization, among other functions!
Surfer SEO furnishes vital information, including word count, headers, paragraphs, and keywords. Additionally, it provides a Content Score, a measure of text quality. Armed with these actionable insights, you can significantly enhance your search engine rankings. It’s a straightforward and incredibly valuable asset for your digital marketing efforts.
Furthermore, Surfer SEO offers seamless integrations with other content marketing tools such as Jasper, WordPress, Google Docs, and more. It’s a tool that pledges to boost your organic growth metrics in Google search, and notable satisfied clients include FedEx, Shopify, Quantas, and Viacom.
5. Pictory AI
Pictory AI offers a versatile solution for a range of users, including designers, content creators, and businesses seeking automated video content creation. This AI-powered video generator is designed to simplify video marketing across websites and social media channels. What makes Pictory AI stand out are its unique editing capabilities, allowing you to transform text content into videos and seamlessly edit your video content using text-based input. This innovative approach empowers your existing writing team to venture into video creation without the need for extensive retraining or additional staffing.
Pictory AI’s key features encompass the ability to condense lengthy videos into “Shorts,” generate videos with stock footage, background music, and AI-generated voice overs, edit videos through transcribed speech in a document editor, and automate the caption generation process. This multifaceted tool serves as a valuable asset for those looking to enhance their video marketing efforts with efficiency and creativity.
6. GrowthBar
SEO content writers seeking a tool that assists in basic SEO research and AI marketing tools will find GrowthBar to be a valuable asset.
GrowthBar harnesses the power of GPT-3 AI for comprehensive SEO content research and AI-driven content creation. It aids content marketers and editors in the process of researching, planning, writing, and optimizing content destined to rank highly on Google.
Writers rely on it daily to expedite content ideation and creation, with a specific focus on producing superior content compared to their competitors. The tool leverages insights from competitors and offers capabilities such as extensive backlink analysis and the creation of blog post content outlines. Additionally, there is a convenient Chrome extension available.
GrowthBar shares similarities with Surfer SEO but comes at a more budget-friendly price, making it an attractive option for freelance writers conscious of their marketing efforts. You can also explore the cost-effective options for GrowthBar on our Rankmarket store by following this link!
7. Scalenut
As an all-encompassing AI Marketing and SEO tool, Scalenut is an excellent choice worth exploring.
Powered by artificial intelligence (AI), Scalenut accelerates planning, research, content creation, optimization, and marketing copywriting processes. It enables teams to accomplish tasks more efficiently. Moreover, Scalenut goes beyond blogging by offering over 40 AI advertising copy templates for content such as product descriptions and website copy.
Additionally, Scalenut seamlessly integrates with WordPress, Semrush, and Copyscape, facilitating the development, research, and creation of high-quality blog posts and social media content. Furthermore, Scalenut provides a Topic Cluster tool to help you optimize topics and subtopics, thereby achieving topical authority on search engines.
8. MarketMuse
MarketMuse takes pride in utilizing AI technology across all its services. It is tailored for businesses looking to optimize long-form content, such as landing pages, emails, articles, or sales copy.
This tool operates by conducting in-depth AI research on a topic before generating an initial draft based on the chosen subject. Users can then refine this topic. MarketMuse also provides KPIs and content summaries along with integrated editing capabilities.
Moreover, it serves as a content assessment tool, allowing teams to swiftly evaluate their existing content and identify areas for improvement. MarketMuse primarily focuses on content prioritization, enabling teams to recognize the potential value within a topic or keyword cluster, allowing them to concentrate their efforts on tasks that will yield the highest value.
9. Influencity
The utilization of influencers in social media marketing has emerged as a prominent trend in recent years and shows no signs of abating. Whether it’s hauls, product reviews, sponsorships, or traditional advertising, social media influencers have become a lucrative avenue for brands, especially those targeting niche or younger demographics.
Influencity positions itself as the “most comprehensive influencer marketing platform” available and boasts clients such as WPP, Kellogg’s, and Samsung. It aids brands in evaluating and reaching out to influencers, collaborating on campaigns, and subsequently measuring their impact.
Influencity provides coverage for all major social media platforms, offering a wealth of statistics and the capability to operate at scale across multiple brands. This makes it an excellent solution for marketing agencies.
10. Personalize
As an AI-powered customer insights platform, Personalize tracks user activities and creates preference profiles for each individual. This continuously updated AI tool tailors itself to customer preferences, offering products and services based on web activities such as dwell time, page-view history, event clicks, and more. Personalize’s ultimate goal is to establish data-rich preference profiles, enabling the delivery of personalized email marketing and ideal segmentation for each contact.
Personalize has demonstrated its effectiveness with a 57% increase in email click rates and a 13% higher average open rate. Much of this success can be attributed to its impactful personalized campaigns, which deliver the right product and service at precisely the right time.
Through Personalize, businesses can craft a more personalized customer experience, resulting in increased engagement and, ultimately, improved conversion rates.
IV. Test AI Marketing Tools now!
Due to the vast number of AI Marketing Tools available in the market, Rankmarket has compiled a list of the Top 10 AI Marketing Tools that you can utilize for your business. You can try each one out and select the most beneficial ones. And remember, our store always has a variety of AI Marketing tools to assist in your tasks and optimize benefits.
We wish you good luck in your journey with artificial intelligence AI marketing tools!
