
If you're looking for a comprehensive solution to build a professional WordPress website without coding, Elegant Themes is the answer. This is a well-known WordPress development company, famous for the Divi Theme, the world's most widely used page builder according to BuiltWith statistics, along with a powerful suite of marketing plugins to help you create beautiful and effective websites.
What is Elegant Themes?
Elegant Themes is a premium WordPress theme and plugin development company, established in 2008 with over 16 years of experience in the industry. They are known for their membership model, which allows unlimited use on all websites with a single license.
Elegant Themes offers:
- Divi Theme: The world's most popular WordPress theme and visual page builder, allowing website design entirely using drag and drop.
- Unique membership model: One subscription provides access to all themes and plugins, with unlimited use across numerous websites.
- Complete marketing plugin suite: Bloom (email opt-in), Monarch (social sharing), Divi Leads (split testing).
- Extra Theme: Specialized theme for magazines and blogs with a category builder.
- Divi Marketplace: An ecosystem of extensions and layouts from the developer community.
- Divi AI: Integrated AI tools for website creation, content writing, image generation, and code generation.
- Divi Cloud: Cloud storage for layouts, templates, and code snippets.
- Divi Dash: Centralized management dashboard for all WordPress sites.
The creator of Elegant Themes
Elegant Themes was founded by Nick Roach in 2008, with the vision of creating beautiful and user-friendly WordPress themes for everyone. What sets Nick apart is that he doesn't just focus on selling individual themes, but builds a membership platform where users can access the entire product line for a reasonable fee.
In over a decade and a half, Elegant Themes has grown from a small studio into one of the most reputable WordPress companies. Its more than 974,000 customers and nearly 1 million users worldwide are testament to this success. Nick and his team are constantly innovating, from developing Divi Builder in 2013 to integrating AI into their web design workflows more recently.
Elegant Themes Features
Elegant Themes is more than just a WordPress theme provider. It's a complete ecosystem serving everyone from website beginners to freelancers, agencies, and professional marketing teams. Below are the core features, concise yet full of practical value.
Divi Theme and Visual Builder
The core foundation of the Elegant Themes ecosystem.
- Frontend visual editing with real time results
- No need to switch between backend editor and preview mode
- More than 40 powerful modules for content layout marketing and sales
- Full control over colors fonts spacing animations and responsive behavior
- Independent design settings for desktop tablet and mobile
Divi delivers a smooth hands on design experience that feels closer to professional design software than a traditional WordPress editor.
Divi Quick Sites
Create complete websites in just a few minutes.
- Hundreds of professionally designed starter sites by industry
- Automatic generation of website structure and essential pages
- AI generated content and images matched to your business niche
- Consistent global styles applied across the entire site
This feature is ideal for freelance agencies and anyone who needs to launch websites quickly without sacrificing quality.
Theme Builder
Full control over every part of your website.
- Custom headers and footers
- Templates for blog posts archives search pages and error pages
- Complete WooCommerce customization using Divi modules
- Flexible display conditions for different page types
Theme Builder turns Divi into a true website framework rather than just a page builder.
Divi AI
An intelligent design assistant built specifically for Divi.
- Generate headlines section content landing pages and product copy
- Improve rewrite or translate existing text with natural tone
- Create AI generated images based on website context
- Write custom CSS and JavaScript when needed
- Automatically build complete websites with consistent design and content
Divi AI helps overcome creative blocks and replaces meaningless placeholder text with real usable content.
Layout Library with over 2600 layouts
A massive collection of ready made designs for all types of websites.
- Layouts organized by industry such as business ecommerce services and blogs
- Includes full pages and individual sections
- Clean professional designs that are easy to customize
- Quick import and reuse across multiple projects
You can mix and match sections to create unique pages without starting from scratch.
Global Design System
Maintain consistency and speed up your workflow.
- Global styles for fonts colors and spacing
- Global presets for buttons headings and modules
- Update once and apply changes across the entire website
This system is especially valuable for large websites and long term projects.
Divi Cloud
Cloud storage for all your design assets.
- Store layouts templates presets and code snippets
- Access assets across multiple websites
- Support for team collaboration and shared resources
- No manual export or import required
With Divi Pro you get unlimited cloud storage for your design library.
Divi Marketplace
A growing ecosystem powered by third party developers.
- Advanced modules child themes and layout packs
- Extend Divi functionality based on real project needs
- Divi Pro members receive marketplace credit
This open ecosystem encourages innovation and long term platform growth.
Built in marketing tools
Everything you need without extra plugins.
- Divi Leads for A B testing any page element
- Bloom for email opt in forms with smart triggers
- Monarch for social sharing and social follow features
These tools integrate seamlessly with Divi and help improve conversions and audience growth.
Divi Dash
Centralized management for multiple websites.
- Monitor website status from one dashboard
- Bulk update themes and plugins
- One click login without entering credentials
- Clear role based access for team members and clients
Divi Dash is essential for agencies and professionals managing multiple WordPress sites.
Extra Theme
A dedicated solution for magazine and content focused websites.
- Category builder for custom layouts by topic
- Built in rating and review system
- Ideal for news sites blogs and affiliate content
Extra uses the same visual builder as Divi but is optimized for high volume content publishing.
Performance and code quality
Designed with speed and efficiency in mind.
- Dynamic CSS loading and image lazy loading
- Reduced unnecessary assets and cleaner output
- Full compatibility with caching plugins and CDNs
- Divi 5 focuses heavily on performance and modern architecture
With proper optimization Divi powered websites can achieve excellent PageSpeed scores and long term stability
How to use Elegant Themes (Divi Themes)
Step 1: Prepare your WordPress website
Before using Divi Theme, you need a WordPress website with a domain and hosting already installed. Most hosting providers now support creating WordPress websites in just a few minutes.
Step 2: Purchase and download Divi Theme
Visit Elegant Themes, choose a Divi annual or lifetime license, then download the Divi .zip file to your computer to prepare for installation.
Step 3: Install and activate Divi Theme
Go to Appearance → Themes → Add new → Upload theme, select the downloaded Divi file and install it. After installation, click Activate to use Divi Theme.
Step 4: Create a new page using Divi Builder
Go to Pages → Add page, set a title and select Use Divi Builder. Divi will open a visual page builder instead of the default WordPress editor.
Step 5: Choose a pre-built layout to get started
Beginners should choose Browse Layouts and use a pre-made template. Divi offers hundreds of professional, responsive layouts, saving a lot of time.
Step 6: Understand the structure of Divi Page Builder
Divi builds pages using the Section → Row → Module model. Each module is a component such as text, images, buttons, contact forms, or videos.
Step 7: Edit content and design
Click directly on a module to edit content, font, color, size, and alignment. All changes are displayed directly on the interface; no coding is required.
Step 8: Optimize for mobile display
Divi allows separate design adjustments for desktop, tablet, and mobile, making the website look beautiful and SEO-friendly.
Step 9: Save, publish, and reuse the layout
After editing, click Save Draft or Publish. You can also save the layout, section, or module to reuse it for other pages.
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Elegant Themes Pricing
| Plan | Price | Billing | Best For | Features & Benefits |
| Divi | $7.42 / month ($89 / year) | Annual | Website owners, freelancers, WordPress professionals | • Divi Theme & Builder (all features included) • Divi Quick Sites • 300+ pre-built website packs • Unlimited website usage • Divi Dash – manage unlimited sites • 24/7 premium support • Includes Extra, Bloom & Monarch • Risk-free guarantee |
| Divi Pro ⭐ Save 69% | $23.08 / month ($277 / year)
| Annual | Web professionals & agencies building sites at scale | • Everything in the Divi plan • Divi AI: unlimited layout, text, image & code generation • AI Website Builder • Divi Cloud – unlimited cloud storage • Divi VIP – 24/7 priority support (30 min or less response) • 10% off the Divi Marketplace • Divi Teams – invite 4 team members • $50 Divi Marketplace credit • DonDivi collection ($170 worth of Divi extensions) • Includes Extra, Bloom & Monarch • Risk-free guarantee |
Where to Buy Affordable and Reliable Elegant Themes Today
If you buy directly from Elegant Themes, the price is not cheap for many users, especially freelancers or those new to website development. Therefore, a more reasonable solution is to buy through RankMarket, a digital resource sharing platform familiar to the web development and SEO community.
RankMarket offers Elegant Themes at a much lower cost, while still ensuring stable use for practical needs.
Why Buy Elegant Themes from RankMarket?
From the perspective of many who have purchased and used various tools through RankMarket, here are the practical reasons why you can have complete peace of mind:
- Accessible pricing, suitable for freelancers, individuals, and small agencies.
- Quick and simple purchase process.
- Support available for errors during installation.
- Full access to all essential Divi features.
- Suitable for project testing, creating satellite sites, or client websites.
- Cost-effective while still ensuring work efficiency.
If you're not ready to spend a large sum of money upfront, RankMarket is a very reasonable choice.
How to Buy Elegant Themes at RankMarket
Buying at RankMarket is quite simple, even for beginners:
- Visit the RankMarket website
- Find the Elegant Themes or Divi product
- Choose a package that suits your needs
- Log in or create a RankMarket account
- Pay according to the instructions
- Receive usage information and support from the system
In just a few steps, you can start building your website with Divi without worrying too much about the cost.
Pros and Cons of Elegant Themes from Real-World Experience
No tool is absolutely perfect, and Elegant Themes is no exception. The important thing is that you understand what you're using, what you're using it for, and where its limitations lie. The following insights are compiled from RankMarket's experience using Divi.
Outstanding Advantages of Elegant Themes
- Extremely Powerful Visual Page Builder
The Divi Builder is the biggest selling point of Elegant Themes. All operations are performed directly on the website interface; drag and drop, edit, and preview instantly. For non-coders, building a website with Divi feels like putting together a puzzle – very intuitive and easy to get used to. Even if you already know HTML or CSS, I still choose Divi because of its much faster deployment speed.
- Deep Customization Capabilities, Controlling Every Small Detail
Elegant Themes allows you to adjust everything from fonts, colors, spacing, effects to responsiveness for each device. You can design different interfaces for desktop, tablet, and mobile without additional plugins. This is something many free themes can't do, or do very limitedly.
- One package for multiple websites, extremely economical in the long run.
With just one Elegant Themes account, you can use Divi for many websites. For freelancers or small agencies, this is a huge advantage because you don't have to buy a theme for each project. In terms of cost per website, Elegant Themes is in the “worthwhile” category.
- Built-in Bloom and Monarch support marketing.
Bloom helps create email collection forms, while Monarch supports social media sharing. While not the most powerful plugins on the market, for basic needs, these two tools are sufficient and help reduce the number of plugins that need to be installed. Fewer plugins mean a cleaner website with fewer errors.
- Rich layout library, very fast website deployment.
Elegant Themes provides hundreds of pre-designed layouts in many fields. In practice, I often use the layout as an initial framework, then adjust the content and colors to match the brand. This saves a lot of time, especially when creating websites urgently for clients.
- Large user community, abundant documentation and tutorials
Divi has a large user community worldwide. When encountering errors or wanting to create advanced effects, a simple search will yield numerous tutorials, videos, and discussions. This is a big plus for those who like to learn and experiment on their own.
Disadvantages to consider before using
- New users may be overwhelmed by the sheer number of options
Divi is very powerful, but precisely because it's powerful, the customization panel is quite extensive. If you're not familiar with it, you'll spend time understanding each item and easily over-adjust. My personal advice is to keep the design simple in the beginning and don't try to use every single effect.
- Experience can make the website heavy if effects are overused
Divi allows you to easily add animations, shadows, gradients, and motion effects. Without proper management, websites can load slowly, especially on mobile. Elegant Themes doesn't slow down websites; it's the users who slow them down.
- Some default layouts have an outdated feel.
Not all layouts are in line with modern design trends. Some templates look quite “safe” and lack distinctiveness. However, this isn't a major problem if you take the time to adjust the font, spacing, and colors.
- Further optimization is needed for optimal performance.
For a smooth website, you still need to combine caching, image optimization, and good hosting. Divi isn't a “install and you're done” solution; it requires users to have basic optimization skills to fully utilize its power.
Understanding the strengths and weaknesses will help you use Elegant Themes correctly, avoiding false expectations and unnecessary disappointment.
Who Should Use Elegant Themes?
Elegant Themes aren't for everyone, but they're perfect for the following groups:
- New WordPress website builders who want a beautiful theme quickly without needing to learn coding.
- Freelance web designers who need a flexible, reusable tool for multiple projects.
- Small agencies building websites for clients with moderate budgets.
- Bloggers and marketers who want to control landing page layouts themselves, without relying on technical expertise.
- Online shop owners who need websites that are easy to edit and test for online sales.
- Serious web developers aiming for long-term system development.
FAQs
- What are Elegant Themes and what are they used for?
Elegant Themes is a provider of premium WordPress themes and plugins, best known for Divi Theme and Divi Builder. This tool allows users to design websites using intuitive drag-and-drop functionality, without needing to write code, suitable for everything from personal blogs to business websites and sales landing pages.
- How good are Elegant Themes compared to other WordPress themes?
In terms of flexibility and customization, Elegant Themes is among the best currently available. Divi allows for in-depth layout customization, responsiveness, and effects that many other themes lack. However, to achieve high performance, users need to know how to optimize instead of using too many effects.
- Are Elegant Themes free?
Elegant Themes does not have a fully free version. Users need to purchase a membership to use Divi Theme, Extra Theme, and plugins such as Bloom and Monarch. In return, you get continuous updates and can use it for multiple websites, making it quite cost-effective in the long run.
- Are Elegant Themes suitable for beginners?
Yes, but it takes time to get used to. Divi Builder is very intuitive; even beginners can create beautiful websites thanks to its pre-built layouts. However, due to the large number of options, beginners should learn step-by-step to avoid being overwhelmed and over-modifying.
- Do Elegant Themes affect website speed?
Elegant Themes themselves don't slow down websites. The problem usually comes from overusing modules, animations, and effects. When combined with good hosting, caching, and image optimization, websites using Divi still achieve stable speed and are SEO-friendly.
- Do Elegant Themes support SEO well?
Elegant Themes support SEO quite well at the foundational level, such as clear HTML structure, responsive design for mobile devices, and compatibility with popular SEO plugins. However, for effective SEO, you still need a content strategy and proper technical optimization; you shouldn't rely entirely on the theme.
- Who should use Elegant Themes instead of other themes?
Elegant Themes Elegant Themes is suitable for freelancers, small agencies, marketers, bloggers, and business owners who want to control their website's interface without coding. If you work on multiple websites or need flexible landing pages, Divi is a very worthwhile option.
Conclusion
Elegant Themes is not just a theme, but a complete ecosystem for WordPress developers. From Divi Builder and Theme Builder to marketing support plugins, everything aims to help you build websites faster, more beautifully, and more proactively.
For those who want to optimize costs while still leveraging the power of Divi, buying Elegant Themes at RankMarket is a practical, suitable, and worthwhile solution. Website development is a long-term game; choosing the right tools from the start will help you go further without getting tired. Buy now at RankMarket today at a super affordable price!
Reference: https://www.elegantthemes.com/



