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What is Viral Launch?

The tool has been designed to help Amazon sellers optimize all aspects of their business. It is directed at the identification of market trends, discovery of new products, keyword research, competitor analysis, and pay-per-click management.

The Viral Launch tool provides accurate and reliable data allowing sellers to make informed decisions and improve the overall Amazon sales. At the same time, it offers numerous resources and 24/7 user support to help subscribers at every level of their knowledge and proficiency.

Author/Company Info of Viral Launch

Viral Launch is a software company established in 2014 by Casey Gauss and Jordan Dekker. The company, based in Indianapolis, Indiana, creates a widely-used Amazon seller suite, with more than 52,000 subscribers across the globe. Viral Launch offers tools for market analysis, product research, keyword data, and pay-per-click automation with a purpose of driving sales.

It was acquired in November 2023 by Worldeye Technologies in order to boost its potential, resources, and capabilities to support thousands of global sellers who earned more than $32 billion on Amazon.

Key Features of Viral Launch

Market Intelligence (Chrome Extension)

The Market Intelligence tool, available as a Viral Launch Chrome extension, gives an overview of the Amazon organic results. This extension provides users with all the necessary market data such as competition, Best Seller Ranking, profits, sales, prices trends, market demand, review rate, monthly revenue, sales estimates and it is more advanced than typical extensions.

It is important for Amazon sellers as it provides more accurate and detailed analytics. Additionally, the Market Intelligence tool is available by subscription only.

Kinetic PPC

Kinetic PPC is a tool for managing Amazon PPC, which helps sellers automate and optimize campaigns. The tool has a useful, comprehensive, and user-interactive interface and involves many features which do not slow the customer down. Kinetic PPC provides the user with abilities to track performance, analytics, and rule generation in their campaigns.

The user can create rules to change budget distribution for sponsored products, pause low performed keywords, and increase bidding for well-performing keywords. Kinetic PPC gives the user a lot of flexibility on how to compete and win the auction with minimal effort. Also, they offer one free to one setup call with an expert on the Amazon market.

Keyword Research

Viral Launch Keyword Research tool contains advanced metrics and filters that are usually not found in other tools. This product allows for a use of suggested CPC bid, a relevancy measure and identifying of highly relevant parallel keywords. In addition, reverse market lookup provides a full list of hyper relevant keywords that include in-depth information.

Overall, the tool is useful for listing optimization as well as creating SEO strategies that would target keywords with high search rate and low competition.

Product Finder (Product Discovery Tool)

Product Finder is a discovery tool that helps users to find a product using larger market data. It has enhanced search filters that enable it to view the pricing trends, competitor data, and market demand matrix.

This tool is well known for data accuracy which helps to take informed sourcing decisions. It has the features of brand filtering as well as detailed market trends. It helps the users to validate their product idea and spot niche markets​.

Listing Optimization Tools

Viral Launch is a provider of a set of listing optimization tools used to increase attractiveness ratings of products and their conversion rates in the market.

These tools include the Keyword Manager and the Listings Builder used to find and form relevant key words and carry out a more effective search. In addition, there is the Listing Analyzer, which allows for carrying out SWOT analysis for the listings. All in all, the line of these tools helps make sure that the listings are search engine optimization prepared and are powerful in the market.

Competitor Intelligence

This tool helps sellers acquire information about their competitors’ strategies. It shows such data as sales volume, Best Seller Rank, keyword ranking, and estimated net profit. This information allows an individual to determine what keywords are being used by their competitors and what lags the latter may have.

Customer Support

Viral Launch offers strong customer support. It is possible to contact them via live chat, email or phone. There is also a big number of training materials like webinars, tutorials, and many interesting blogs to help users make the best out of all their tools and be up to date with some fresh tips and tricks.

Plan & Pricing of Viral Launch

Viral Launch has three main pricing plans tailored to the specific needs of Amazon sellers:

• Essentials Plan:costs $69 per month and is designed for new sellers. It includes basic tools, such as product discovery, market intelligence, and sales metrics analysis.
• Pro Plan: priced at $99 per month, offers everything included in the Essentials plan, as well as advanced tools for conducting keyword research, competitor intelligence, listing optimization, and more. Appropriate for sellers aiming to grow their business.
• Pro Plus Ads Plan: features the most capabilities of all plans, costs $199 per month, and includes all features available in the Pro plan, as well as advanced tools for PPC management. Suitable for sellers that mainly rely on advertising to generate sales.

Who is Viral Launch for?

• New Amazon Sellers: this type of profile will be using the software as a more comprehensive tool for market research and product discovery.
• Experienced Amazon Sellers: the data and analytics offered best fit the needs of advanced sellers, while sophisticated tools will be used for optimizing the listings and expanding the product range.
• Private Label Sellers: entrepreneurs will be utilizing the software as an analysis tool that will collect data on the chosen product and analyze it for the purpose of development and competition.
• Amazon FBA Sellers: sellers using Amazon’s fulfillment service will need more precise data to manage the inventory and best optimize their sales strategies.
• PPC Advertisers: people focusing on Amazon’s advertising platform are among the target users for the software as they will be able to use it for driving the sales and optimizing the ad campaigns appropriately.

Pros & Cons of Viral Launch

Pros:

• Comprehensive Tools: market intelligence, product discovery, keyword research, and PPC automation, offered all on one platform​. 
• Accurate Data: Gives precise sales estimates, accurate keyword rankings, and insights of the competitors such that decision making is informed. 
• User-Friendly: The interface is intuitive and built for beginners but it does not compromise its usage for experienced sellers​. 
• Extensive Resources: Contains tutorials, webinars, and guides to ensure that the user takes full advantage of Helium 10 features. 
• 24/7 Support: The customer support is available any time hence any problem is solvable anytime​.

Cons:

• Cost: The subscription plans are quite costly which may make the platform inaccessible especially to the smaller sellers.

How does Viral Launch work?

Step 1: Product Launch Preparation

It begins with a preparation for an upcoming product launch. The sellers provide the platform with information about their product, sales targets, number of reviews they would like to receive, and a level of sales rank they would like to achieve. Based on the input data, the platform’s engine will arrange for a tailored action to meet the seller’s goals for the product launch.

Step 2: Audience Targeting

The platform did not have access to the robust source of traffic and signaling. There are many Amazon buyer pools already pre-3 screened by the company, and they’re there to buy products. You provide the product at a significant discount to this pool of regular buyers.

Step 3: Promotional Campaign

The promotional campaign is run over a period of up to 15 days. Viral Launch schedules and filters the promotions in real time with the granularity of control. They do this by targeting the appropriate audience segments that improve the success rate of a product. During this time, buyers are given a discount coupon which makes the product attractive for them to purchase and review.

Step 4: Monitoring and Analytics

During these days, Viral Launch also provides Real-time Analytics in order to track the performance of the campaign. Sellers can track their sales velocity, units sold, reviews, rating and rank. This information available on their dashboard in real time allows adjustments over the run. For sellers in the review acquisition stage, reviews, velocity relative rank and overall sales rank can be super important.

Step 5: Results and Ranking

The results of the promotional campaign are visible over the long term run when your product is seeing increased Sales, Reviews and Velocity, which improves Amazon’s product overall ranking. When a product is on a higher rank, customers can easily discover it helping the product see organic traffic and sales which results in better ranking. The long term ranking can be built easily when the overall product ranking is improved.

Conclusion

In my opinion, Viral Launch is a must-have tool for everyone who has serious intentions to make an Amazon business. Providing a huge number of opportunities such as market intelligence, product discovery, keyword research, and PPC automation, it makes the entire working process more comfortable and advantageous.

The main benefit of Viral Launch is that by using this tool, it is easier to be ahead of the game and reach higher results without additional efforts. Therefore, do not waste your time and energy on ineffective tools and resources, and come to RankMarket to see that making Amazon business might be easy and pleasant.

Remember that at the moment, there is no ideal tool that can provide every seller with a hundred percent guaranties. However, Viral Launch is affordable, simple in use, and, in my opinion, a rather advantageous option for those who want to be successful. Do not miss your chance to enhance your product listings, increase your sales, and achieve success on Amazon.