The explosion of social networks has led to the trend of connecting customers through Influencer Marketing, bringing significant efficiency to businesses. But how to find and manage millions of influencers effectively? This article by RankMarket will introduce Btrendy, a comprehensive Influencer Marketing platform that helps you reach and optimize your campaign in the easiest way.
What is Btrendy?
Btrendy.co is an all-in-one platform for Influencer Marketing, helping businesses easily find, connect, and manage collaborative campaigns with content creators.
With access to a massive database of 300 million influencers on platforms like YouTube, Instagram, and TikTok, Btrendy allows you to quickly conduct outreach and send mass emails. At the same time, Btrendy also automates reporting and content recognition from influencers, saving you time and effort without having to manually track each post or story that disappears after 24 hours.
FE – Btrendy Annual
- 300 million+ influencers on Instagram, TikTok and YouTube
- Discover influencers
- Demographic and statistical analysis
- Fraud prevention
- Campaign management
- Inbuilt CRM integration
- Automate communication
- Integrate Gmail or custom SMTP
- Track mentions on Instagram and TikTok
- Manage users
- Credit allocation between sub-accounts
- Export Influencers to CSV, XLS, and JSON
- Connect up to 2 email accounts per workspace
Btrendy Features
Btrendy.co offers a range of powerful features to help optimize your search and management of Influencer Marketing campaigns.
300 Million Influencer Database: Btrendy provides access to a massive database of 300 million influencers across YouTube, Instagram, and TikTok. You can easily filter your search results by age, gender, language, and more to find the best content creators for your campaign.
Influencer Profile Analytics: Btrendy lets you review important influencer metrics like follower count, engagement rate, and contact information without having to ask the influencer for the metrics. Furthermore, the trust analysis feature helps you avoid working with influencers with fake followers.
Campaign Management: Btrendy integrates with CRM, making it easy to curate influencers, share notes, attach relevant documents, and export influencer lists for use on other apps. All campaigns are managed on a kanban board, allowing you to track progress visually and efficiently.
Track all your brand mentions: The platform automatically collects all the content that influencers post that is related to your brand, including 24-hour stories. You won’t need to take screenshots or track manually anymore.
Create detailed reports: Btrendy helps you create detailed reports on the performance of your sponsored content, making it easy to track and evaluate the effectiveness of your campaign over time.
How to use Btrendy:
To use Btrendy effectively, you can follow these steps:
Step 1: Explore Influencers
First, use Btrendy’s Discovery tool to access a database of 300 million influencers worldwide, across all industries and platforms such as Instagram, YouTube, and TikTok. You can apply more than 20 detailed filters, such as age, gender, language, and especially filters to discover influencers who are promoting your competitors. In addition, the Lookalike Search feature helps you find influencers who are similar to those you already know.Step 2: Followers Scan
Btrendy also has a follower scanner, which helps you find influencers among the people who follow or like a specific account’s posts. You can use this tool to search for influencers among your followers or to follow your competitors. Simply enter the social media account name you want to check, specify the minimum influencer size, and the tool will scan through all of your followers to find potential influencers.Step 3: Email Match Tool
Once you’ve found one or more influencers, you can use the email match tool to identify potential influencers from your existing email list. Simply drag and drop your email list into the tool, and it will automatically match those emails to influencers in its database.Step 4: Activation
To reach out to influencers, you have a few options. You can export your influencer list as a CSV file and upload it to your favorite email tool. Or, you can save them to a list in it, where it acts as a built-in CRM system, making it easier to manage your campaigns. From here, you can customize columns, add notes, upload files, and send mass emails with field personalization built in.Step 5: Reporting & Tracking
Finally, Btrendy offers 24/7 automated tracking and reporting, so you don’t have to chase influencers down to ask them to post content. Just enter the usernames you want to track, and the tool will notify you who posted what and when, and save the content for you to use later. As posts start to appear, the tool will automatically generate reports showing total views, likes, comments, etc.Step 6: Account & Team Management
If you are an agency, Btrendy allows you to create sub-accounts for each brand you manage and invite clients to join those sub-accounts. Each sub-account can assign team members, private lists, connection emails, and many other features to optimize campaign management.
With the above steps, you can make the most of features to deploy and manage Influencer Marketing campaigns effectively and professionally.
Advantages of Btrendy
Huge Database: With 300 million influencers worldwide, Btrendy provides a rich resource for you to search and select the most suitable content creators for your campaign. This helps you reach a diverse audience of potential customers on platforms like Instagram, YouTube, and TikTok.
Complete Automation: Btrendy helps automate processes from finding influencers, sending emails, to tracking and reporting results. You don’t need to spend time and effort manually tracking influencer posts or stories, thanks to the platform’s 24/7 automated reporting feature.
Easy campaign management: With a built-in CRM system and kanban dashboard, Btrendy allows you to manage all your campaigns intuitively and efficiently. You can store notes, attach documents, and track the progress of campaigns from start to finish.
Develop viral content: This tool helps you find micro-influencers to exchange products and receive a series of TikTok videos and reels, making your social media strategy highly effective.
Develop affiliate marketing: B.trendy supports you to find affiliates on YouTube, TikTok, Instagram to develop your affiliate program, only paying commissions when there are successful orders, helping to increase sales effectively.
Increase trust: By inviting influencers in the technology, beauty, or lifestyle fields to create product unboxing videos or detailed reviews, Btrendy helps build trust with your customers you.
Disadvantages of Btrendy:
Depends on existing database: Despite having a large database, the effectiveness of Btrendy still depends on the quality and update of this database. New or potential influencers may not appear on the list in time.
High Cost for Small Businesses: While Btrendy offers many useful features, the cost can be a barrier for small businesses or startups with limited budgets.
Who should use Btrendy?
Btrendy is a flexible platform that suits a variety of users, from businesses to individuals, to optimize their Influencer Marketing strategy.
E-commerce Brands
E-commerce brands can use Btrendy to expand their audience and increase sales through a large influencer network. The platform helps brands build authenticity through user-generated content (UGC), while easily tracking brand mentions and influencer performance metrics.Marketers & Agencies
Marketers and agencies can centralize influencer management on a single platform with Btrendy. The platform simplifies campaigns by automating emails and analytics, while providing collaborative workspaces to invite team members and assign specific roles, ensuring smooth and efficient coordination.Coaches & Educators
For coaches and educators, Btrendy is the ideal tool to build credibility and attract new students through authoritative influencers in the academic or lifestyle space. Btrendy helps promote your programs and courses effectively, and simplifies the process of deploying giveaway campaigns with hundreds of micro-influencers.Businesses that want to increase brand authenticity and credibility
If you need to increase brand credibility and drive sales, Btrendy helps you identify and partner with influencers who are relevant to your target audience, delivering authentic and highly effective engagement.Businesses that need comprehensive campaign management
This tool is the ideal solution for businesses that are struggling to optimize their Influencer Marketing campaigns. The platform provides tools to manage every aspect of your campaign, from influencer acquisition to performance tracking, ensuring data-driven insights and optimal results.Businesses need a steady stream of user-generated content
If you need a steady stream of user-generated content (UGC) for your social media and advertising campaigns, Btrendy will help you build and maintain a stream of high-quality UGC, keeping your content fresh and engaging.
Conclusion
Here is detailed information about Btrendy – a comprehensive platform that helps you manage and optimize Influencer Marketing campaigns effectively. With Btrendy, you can easily search, connect and track influencer content, ensuring your campaign achieves optimal results. To start your journey to outstanding growth for your brand, visit RankMarket to refer and experience Btrendy today.